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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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Pool & Hot Tub Alliance Announces American National Standard Revision
PHTA
 PHTA recently announced a revision to American National Standard Institute (ANSI)/APSP/ICC-14 2014 Standard for Portable Electric Spa Energy Efficiency.
This revised standard provides guidelines for testing the energy efficiency of factory-built residential portable electric spas. It also defines an evaluation procedure to qualify a test facility for the purpose of testing to the requirements of the standard.
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Your Opportunity to Take a Seat at the Table Has Arrived
PHTA
PHTA's Service Council is looking to fill three positions. Serving is a great way to have your voice heard and to help advance the Council's mission to enhance the professionalism of the Service industry by creating awareness through education and training.
Download the PHTA Willingness to Serve Form here.
Current PHTA Service Council members include: Dan Lenz, All Seasons Pools & Spas, Inc.; Mitch Katz, Elite Landscaping, Inc.; Julie Kazdin, Kazdin Pools, Inc.; Jack Manilla, Portofino Pools; Rebecca Smith, Splash Pool Management Co., and Mark Thompson, Absolute Pool & Spa Care.
For more information, email PHTA Administrative Assistant, Lorna Watkins at lwatkins@phta.org.
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PHTA Announces 2020 PHTA Membership Satisfaction Survey Winner
PHTA
Congratulations to Bob Barzilay from Proper pH Pools! He is the winner of the 2020 PHTA Membership Satisfaction Survey drawing for a $500 American Express gift card. Thank you to all of those who participated. Your feedback will help us drive future PHTA offerings that will help you build your business and career.
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Fiberlite Umbrellas provide stress-free shade. These customizable umbrellas will never warp, rot or rust – even directly in the pool – thanks to a patented, all-fiberglass frame design, solid ribs, marine-grade fabric and an industry-best, five-year warranty. Cabanas, pavilions and pool accessories also available. 100% Made in the USA.
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| | THANK YOU TO OUR PARTNERS |
Thanks to Our Partners
PHTA
The Pool & Hot Tub Alliance would like to thank our partners for their generous support. The investment that they make in PHTA helps us to continue moving the industry forward.
Platinum Partners:
Aqualine Insurance, Evosus, International Pool | Spa| Patio Expo, Latham, Sigura, S.R. Smith and Zodiac Pool Systems.
Gold Partners:
BioLab- A KIK Custom Products Company, Pentair and United Aqua
National Water Safety Month Partner:
Pentair
Media Partner:
AQUA
For more information about our partner opportunities, visit APSP.org/Sponsorship or email PHTA's Senior Director of Membership & Client Services, Seth Ewing at sewing@phta.org.
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PHTA is at The Pool & Spa Show
PHTA
It has been an exciting week for us at The Pool & Spa Show! We will be at the show through tomorrow and would love to see you.
Visit PHTA at booth 1218 and GENESIS® at booth 1222 to learn more about our new and improved education programs, plus talk to the experts and get answers to your certification, membership, training and technical and standards questions. Questions? Contact Andrea Wells.
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Only 1 Week Left to Submit Your Application
PHTA
 Time is running out to submit your application to the 17th Annual World Aquatic Health Conference. The call for papers closes Feb. 7! Apply here. Don't miss the opportunity to speak at the industry's premier scientific conference where all segments of the pool and hot tub industry come together to connect, collaborate, learn and network. The 2020 World Aquatic Health Conference takes place Oct. 14-15, 2020 at the Omni Houston Hotel in Houston. For more information, email conference@phta.org.
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Source Water And Its Effects On Pool And Spa Maintenance
Aqua Magazine
One topic that gets little attention in the pool industry is the quality of the source water used to fill pools or spas. Whether this is a new fill or topping off a pool, the quality of the water is a very important aspect of maintenance. Source water can contain many different compounds and impurities that affect the amount and type of chemicals needed to produce quality water. It is crucial to test the source water for contaminants and determine the correct treatment action to minimize the effects of these contaminants.
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Essential 3rd-Party Services You Need To Run Your Pool Business
Aqua Magazine
Like many of you, I started my pool service business as a one-pole operation. In those early days of Chlorine King, I quickly learned a lesson: It's hard to do everything it takes to run a pool business by yourself.
When you think about it, as a one-pole business, the act of working on pools is one of the smaller tasks on your plate. You're also the sales guy, the accountant, the bookkeeper, the marketing guy and the HR rep.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Fibre Tech provides a non-abrasive surface that reduces chemical and maintenance costs throughout its lifetime. Over thirty years of resurfacing throughout the nation. 25 Year Limited Warranty.
727-539-0844 Largo, FL
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| | SMALL BUSINESS MANAGEMENT |
Tips For Choosing To Make Smarter Decisions
By Terri Williams
If you're driven and ambitious, you know that there's usually a trade-off in life. Typically, your health and relationships suffer in the process, and it becomes difficult, if not impossible, to sustain long-term success while protecting what matters the most. However, it’s possible to have your cake and eat it, too. As a result of 25 years of extensive study and executive coaching, international leadership coach Janine Woodcock has developed a trademarked program for making smarter decisions and developing skills to gain liberation from the unrelenting pressures of success.
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Niche Social Media Platforms Are Hidden Gold Mines For Marketers
By Lisa Mulcahy
You've thrown your marketing power heavily at Facebook — and you're far from alone. The Sprout Social 2019 Index study reports that 89% of marketers do utilize the social media giant as a brand booster. Yes, Facebook can get your brand massive exposure — as can Instagram, Twitter, LinkedIn and Pinterest; yet, you may find your products and services getting lost in the vast sea of data flooding each of these platforms. Why not try advertising on niche social platforms?
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The National Plasterers Council is an international trade association dedicated to advancing the research, application, care and maintenance of cementitious interior pool finishes. For membership information www.npconline.org. For information about NPC’s annual conference in Houston February 12-14, 2020
www.npconline.org/page/annual-conference-2020 
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 469-460-3432 or GET INFO
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| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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Catch GENESIS® courses this winter at the following upcoming regional shows: 
