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| Year off to a hot start with 25 earning APSP certification last month
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APSP
Congratulations to our newly certified individuals who have earned their designation between Jan. 1 and Feb. 1, 2017!
CBP Certified Building Professional:
Aden Funderburg, CBP, Anderson Poolworks; Daniel Oldag, CBP, Riverbend Sandler Pools and Kevin Roedel, CBP, Aquality Construction
CSP Certified Service Professional:
Charles Decker, CSP, Sky Blue Pools LLC.
CHTT Certified Hot Tub Technician:
Carol Elkins, CHTT, Carol Elkins; Shane Fischer, CMS, CHTT, Angie’s Pool & Spa, Inc.; Brian Kappes, CST, CHTT, Angie's Pool & Spa Inc. and Adrien Sanders, CST, CHTT, Angie's Pool & Spa Inc.
CMS Certified Maintenance Specialist:
Alan Blanchard, CMS; Stephen Caldwell, CMS, Pristine Pools of Greenwich; Kevin Cook, CMS, Royal Pools & Spas, Inc.; Shawn Fitzgerald, CMS; Humberto Gomez, CMS; Daniel Heras, CMS; Angel Leon, CMS, ARL Contracting Inc.; Edwin Medrano, CMS, Browning Construction Co., Inc. dba Browning Pools & Spas; Casey Potdevin, CMS; Chris Rivas, CMS, Browning Construction Co., dba Browning Pools & Spas; Joe Rosati, CMS, Royal Pools & Spas, Inc.; Frank Sapp, CMS, Browning Construction Co., Inc. dba Browning Pools & Spas and Brooke Stirling, CMS, Stirling Pool & Spa Service LLC.
CST Certified Service Technician:
Richard Lupachino, CST, Alpha Pools & Spas LLC and Mark Peterman, CST
For more information about earning one of our five certification designations, visit APSPUniversity.org, email the APSP University or call 703.838.0083 ext. 274.
| 2 ways to save money now on APSP education
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APSP
Are you looking for ways to maximize your winter season and save time and money? We can help. We're offering some special deals this February to help you maximize your time, save money and earn your APSP certification.
APSP University Arizona CST and CBP Prep Courses — Room Rate Expires this Thursday, Feb. 10
Take 20 percent off all February Live Virtual Courses — Use Code 2017SAVE at checkout
If you can't make these courses, check out our other live virtual, self-paced online and upcoming regional courses. For more information, email APSP University or call 703.838.0083 ext. 274.
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| APSP heads to California this February & March
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APSP
If you're attending the following meetings and shows, we'd love to see you.
Carecraft Meeting | Feb. 20-24 | Monarch Beach Resort | Dana Point, CA
○ Stop by and visit APSP CEO Rich Gottwald.
Western Pool & Spa Show | March 9-11 | Long Beach Convention Center | Long Beach, CA
○ Stop by the APSP/CPSA booth and say hello to Susan Kregar from APSP and Brittany Trudeau from CPSA.
○ The Recreational Water Quality Committee (RWQC) will host the session How to Provide Healthy Swimming in Aging Pool Water. Attendees will receive a free copy of the RWQC's Drought Position Paper and Fact Sheet on The Common Interferences in Pool and Spa Water Testing.
APSP Training Hosted by Zodiac Pool Systems | March 3 | Zodiac Headquarters | Vista, CA
Join us at this premier learning opportunity and network with other industry professionals while gaining access to a top manufacturer to see how an industry leader successfully manufactures products. The session is free but we do ask that you RSVP to Susan Kregar at skregar@apsp.org or call 602.631.4083 by Feb. 24.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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| Nominate yourself or a colleague for an APSP Award
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APSP
We're searching for the industry's top performers for the 2017 APSP Awards program. For details, visit submission and/or nomination and please note the deadline is June 30.
APSP 2017 Award Programs Include:
View our 2016 Award winners here. For more information, visit APSP.org/Awards or email awards@apsp.org.
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| Sponsor Spotlight — Lucite
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APSP
Have you seen the newest color offering from Lucite® SPA? Whispering Winds blends gold, silver and pearl. The color promotes relaxation and the idea of setting yourself free from everyday cares and concerns. Interested in receiving a sample? Please let us know. Email Lenore Torres.
APSP
APSP partner TSYS shares payment processing trends you need to know. Payment processing is a constantly evolving industry and keeping up with the latest developments isn't easy. Recently, Business Insider reported on four trends that deserve attention.
READ MORE
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
Read more
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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APSP
We welcome the following companies, new members from Jan. 1 to Feb. 1, into the APSP family. With the support and participation from members like you, we are able to build the industry and grow our member's businesses. Thank you!
New Members — Jan. 1 to Feb. 1, 2017
| A Perfect Pool Company |
Monroe, GA |
| Aqua Enterprises, Inc. dba Boscoe's Pools |
Sharpsburg, GA |
| Architectural Pool & Construction |
Arnold, MO |
| Backyard Creations — Marion Pool & Spa Inc. |
Marion, NC |
| Big Country Pools & Spas LLC |
Abilene, TX |
| El Paso Custom Pools |
El Paso, TX |
| Florida Pools |
Apopka, FL |
| Gappsi Inc. |
Smithtown, NY |
| Joshua Browne Pool Service, LLC |
New Castle, DE |
| Living Water Custom Pools |
Plano, TX |
| McIntyre & McIntyre Inc |
Austin, TX |
| Monster Pool Service |
Houston, TX |
| North Texas Oasis Pool Service |
McKinney, TX |
| Pacific Pools at the Lake, LLC |
Osage Beach, MO |
| Paradise Pools, Inc. |
Severn, MD |
| Paradiso Pools Inc. |
Kelowna, British Columbia |
| Paxis Group |
Atlanta, GA |
| Poolsure |
Houston, TX |
| Residential Pool Service, LLC |
Sterling, VA |
| Splash Pool Care |
Roseville, CA |
| TBD |
Englewood, FL |
| Turf Team, LLC |
Oklahoma City, OK |
| Waterfront Spa & Pool, Inc. |
Rochester, MN |
Aqua Magazine
Don't let the internet have the upper hand in selling automatic pool cleaners. These tips will help brick-and-mortars get their share of sales.
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Spa Retailer
Online marketing takes most of the advertising budget of spa stores these days. Ads in newspapers, flyers and postcards are taking a backseat to mobile-friendly websites, social-media blasts and online advertising. But your windows, roof and exterior, as well as your shopping bags, are excellent advertising.
READ MORE
Forbes
If the basics of retail are elementary, then it should be no surprise that a technology named Watson is leading what may be one of the biggest trends in 2017. Watson is the name of an artificial intelligence technology (AI) by IBM; many may remember Watson for its $1 million winning streak on “Jeopardy.” Today, several major retailers — from Macy’s to 1-800-Flowers.Com — are using or testing the supercomputer’s cognitive computing capabilities to more acutely predict (and serve) customer wishes.
READ MORE
Retail Dive
Retailers are investing in physical stores as a way to surprise and delight customers. But brick and mortar requires much more than just a building with staff to compete against disruptive influences.
READ MORE
| SMALL BUSINESS MANAGEMENT |
By Scott Steinberg
 The role of marketing and public relations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — then respond on a somewhat more flexible timetable. Today, it's not simply about beaming out a message. It's about building trust with end-users, telling a compelling story and creating social streams of dialogue that work two ways.
READ MORE
By Michael J. Berens
 It is a fact widely known but seldom acknowledged that many managers hold their positions for reasons other than their management skills. Whatever the reason, these individuals often find themselves struggling in their new role, for which they are not properly equipped. Consequently, the employees who work under them struggle as well. Leaders need to take the initiative and get these managers the help they need to do their job well.
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| Are you maximizing your marketing budget?
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APSP
Make the first quarter of the year the most profitable yet by advertising with or becoming an APSP sponsor. We have customizable opportunities to fit every business need and budget. Let us work with you to make this your best year yet.
Don't miss out on these upcoming opportunities!
For more information, email Seth Ewing.
By Renee Eaton
 3-D printing — or rapid prototyping as it is also called — is a fast and cost-effective solution for testing and perfecting digital designs. Due to their ability to fabricate parts overnight without any direct labor, programming or tooling, 3-D printing technologies carry many advantages over traditional technologies like injection molding for short turns and small-batch production. Sometimes, 3-D printing can only go so far when developing and manufacturing products in their early stages.
READ MORE
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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