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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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(L to R) Jeff Farlow, Pentair Aquatic Systems; Dan Delaney, Regal Beloit Corporation; Brendan Scanland, Pool & Hot Tub Alliance; Jennifer Hatfield, Pool & Hot Tub Alliance; Rob Boteler, Nidec Motor Corporation;
Shajee Siddiqui, Fluidra and Joseph Eaves, Lot Sixteen
PHTA's Energy Coalition Has Successful Fly-In
Last week, PHTA's Energy Coalition went to Capitol Hill to meet with key Congressional officials and the Department of Energy to advocate for a corresponding pump motor regulation to go with the existing Dedicated Purpose Pool Pump regulation that goes into effect July 2021. Also, they discussed HOMES Act (H.R. 2043), addressing energy efficiency retrofit incentives to ensure our products are also considered. These meetings were productive in making our case and PHTA hopes to see action soon. Check out all the photos here. For more information, email PHTA Government Affairs Manager, Brendan Scanland.
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GENESIS® Shows PHTA Members Some Love With Special Rebate
 Now through March, PHTA Members can save five percent off of GENESIS University® courses. This exclusive member discount is a great way to continue your pathway towards earning your Society of Watershape Designer designation or to get introduced into all that GENESIS® has to offer. Check out upcoming March courses here. The GENESIS® team exhibits this week at the Everything Under the Sun Show. If you will be there, stop by booth #942 and meet the team. For more information, email GENESIS® Marketing Manager, Katie Junkers at katie@genesis3.com.
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Welcome New PHTA Members
PHTA is proud to welcome 53 new members to our association of more than 3,500 of the most dedicated and talented pool and hot tub industry companies in business today. View a list of our new members.
For more information, email PHTA Senior Director of Membership and Client Services, Seth Ewing.
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Member Perk$—Lenovo February Discount
Celebrate and use your members-only Lenovo savings on unprecedented deals of 2020. Now through 2/23/2020, receive up to 67% off select legendary technologies and more. Winner of more than 40 awards at CES 2020.
Visit: www.lenovo.com/us/en/m1pht Or call: 1-800-426-7235, ext. 7249 (M-F: 9 a.m.-9 p.m. ET, Sat: 9 a.m.-6 p.m. ET)
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Fiberlite Umbrellas provide stress-free shade. These customizable umbrellas will never warp, rot or rust – even directly in the pool – thanks to a patented, all-fiberglass frame design, solid ribs, marine-grade fabric and an industry-best, five-year warranty. Cabanas, pavilions and pool accessories also available. 100% Made in the USA.
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PHTA Committee Spotlight—Alexa Dal Pino
 As the 2020 PHTA Builders Council Chairman, President of Dal Pino Quality Pools and a 2017 Young Professional of the Year Award Winner, Alexa Dal Pino, CBP is making a name for herself in the pool and hot tub industry. With a background in construction and project management, she is using her skills to usher in a new era for her business and the industry. Since 2006, she has been involved in all aspects of running Dal Pino Quality Pools. Alexa is in the process of completing the application process to become part of the GENESIS® Society of Watershape Designers. In her spare time, she is actively involved in several pool industry task forces and in awards judging.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Fibre Tech provides a non-abrasive surface that reduces chemical and maintenance costs throughout its lifetime. Over thirty years of resurfacing throughout the nation. 25 Year Limited Warranty.
727-539-0844 Largo, FL
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Sultry Summer Solution: A Splashin' Safari!
Aqua Magazine
The Fort Worth Zoo faced a problem. It was a top-ranked, world-class zoo with a million visitors per year, but every year in summer, when the worst of the heat and humidity set in, potential zoo visitors and their kids would opt to stay indoors in front of the air conditioner.
At the same time, there was a stretch of land on zoo property that had lain fallow for years, purposeless, unused and ignored.
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The National Plasterers Council is an international trade association dedicated to advancing the research, application, care and maintenance of cementitious interior pool finishes. For membership information www.npconline.org. For information about NPC’s annual conference in Houston February 12-14, 2020
www.npconline.org/page/annual-conference-2020 
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 469-460-3432 or GET INFO
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| | SMALL BUSINESS MANAGEMENT |
Leadership Isn't a Formula. As Jane Goodall Teaches, It's An Evolution Of Habits
Inc.
The best innovators, the best leaders — in short, those who take us to another level of understanding, progress, and value — often feel in short supply. It's less that they don't exist, and more that we make two crucial errors in how we look for them and what we hope to glean: we look for who we know and what we know.
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Infographic: the Renaissance of Email — How Responsiveness Builds Trust
By Brian Wallace
While media outlets have been calling email dead for over a decade now, 90% of Americans still use email. Also, 58% of people check their email first thing in the morning — before social media, news sites, or Google. This infographic outlines the importance of email responsiveness, especially when it comes to customer interactions.
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| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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