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Aqua Magazine
Master Spas Hit the marketing goldmine in early December when television star Steve Harvey gave away five of the company's Michael Phelps Legend Series hot tubs on his syndicated daytime talk show.
Each day during the giveaway, Harvey gave one audience member a chance to play a game called Harvey's Hundreds, a game of memory in which guests can win cash prizes.
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Pool and Spa News
It seems that, even if there were nothing else at work to bring APSP and NSPF together, the sheer desire of members to see this unification happen would suffice.
While many professionals were surprised at the announcement that the pool/spa and aquatics industries' two largest organizations would merge three years after a failed attempt, most were pleased with the news.
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Pool and Spa News
Every year, the Northeast Spa and Pool Association presents its Outstanding Achievement Awards to builders and service professionals. Here, the organization shares some of its gold-award-winning designs from the builder competition.
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, ENERGY STAR®, IEC and UL safety certification. Learn more at UL.com/Pumps
Are your pumps primed? Find out here - UL.com/EnergyStar
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Retail Dive
The future of stores — the ones that will still exist — will be highly experiential. They'll engage the customer's senses, cater to convenience and let customers shop on their own terms. At least that's the message coming out of Future Stores, the Miami-based retail conference that took place last week.
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Los Angeles Times
President Trump is considering pushing back the deadline for imposition of higher tariffs on Chinese imports by 60 days, as the world’s two biggest economies try to negotiate a solution to their trade dispute, according to people familiar with the matter. The president said recently that he was open to letting the March 1 deadline slide for more than doubling tariffs on $200 billion of Chinese goods if the two countries are close to a deal that addresses deep structural changes to China’s economic policies.
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| | SMALL BUSINESS MANAGEMENT |
By Emma Fitzpatrick
Eighty-three percent of people are looking to discover new products or services on Instagram. But that's just the start of the buying process. A nearly equal number of people (80 percent) use Instagram to research products and decide if they're going to buy them. The only question: Are you delivering the right content to help them make those decisions? Doing so could be the difference between increasing sales and exposure or just "getting the word out" about your business. Read on to see if you provide the information people want before purchasing on Instagram.
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Entrepreneur
Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — everything from Adobe’s Marketo to Salesforce’s Pardot to our solution, LOCALiQ — that’s all about to change.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Wholesalers, Distributors, Retailers Pool'N Brush the smart cleaner tail end replacement for the sponge scrubber to add to your Inventory.
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By Michelle R. Matisons
 For those utopians starry-eyed about emerging 3-D printing/additive manufacturing (AM) technologies, former President Barack Obama’s enthusiasm was rather encouraging. As a new era has dawned in the White House, what is helping and hindering the growth of 3-D printing today? President Trump’s official position on AM is erratic. One minute he excitedly relates its capabilities for U.S. military might, and the next minute he says it aids illegal gun manufacturing.
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Gigabit Magazine
Technology is evolving across every business, allowing companies to become more productive and efficient. Whether it's the food takeaway industry utilizing mobile apps or sports events using video-assisted refereeing, technological advances are helping our world progress and become better.
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| | SHAREABLE CONTENT OF THE WEEK |
The West Australian
This stunning project at Oakford utilised an award-winning design from Barrier Reef Pools Perth to transform an outdoor entertaining area, blending minimal, contemporary design and functionality.
The 12.2m by 4.6m design belongs to the pool builder's Manhattan range, which won six awards at the 2018 Swimming Pool and Spa Association's national and Western Australian Awards of Excellence.
The pool and spa can run independently or together and are separated by a spillway.
A child safety ledge is ideal for families with young children, with a smooth and non-slip design preventing accidents.
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To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa or hot tub industry in their area. These four states need your immediate attention. For more information, email Jennifer Hatfield at jhatfield@apsp.org.
| APSP's International Awards of Excellence Program Now Accepting Applications
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APSP
APSP's International Awards of Excellence program is now accepting applications. Entering is a great way for you to get the industry and peer recognition you deserve while building your company's brand with unlimited exposure opportunities. Not only will winning entries be featured in APSP social media, on updated manuals and in advertisements, but they will be featured in the October issue of AQUA magazine. Entrants will see one new category, elevated pool and/or spa structure, and several and updated categories. The deadline is June 28. Submit your best installations at APSP.org/AOE. For more information, email Lorna Watkins at lwatkins@apsp.org.
APSP
The Association of Pool & Spa Professionals confirmed that state advocacy efforts aimed at protecting the scope of work available to Texas pool and spa professionals has resulted in a successful outcome. Those who hold a Texas Residential Appliance Installer's License (RAIL) can now confidently perform common pool-related services without the threat of TDLR violations.
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APSP
The Association of Pool & Spa Professionals (APSP) announces the newly revised ANSI/APSP/ICC-11 2019 Revised Standard for Water Quality in Public Pools and Spas and features significant changes that will impact pool and spa service professionals across the nation.
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APSP
This month, you'll want to check out Spa Retailer's February podcast. Featuring APSP President & CEO, Lawrence Caniglia, you'll want to hear what he has to say about the reasons behind the unification, where they are in the process and what the industry can do to help the unification be successful.
LISTEN NOW
| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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