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| Hot tub manufacturers turn to Gallup for consumer data
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APSP
Are you interested in consumer research on hot tubs? APSP has teamed up with several hot tub manufacturers to conduct a Gallup study among U.S. consumers to help determine: Attitudes toward hot tubs, vis-à-vis competitive products; current recreational activities and media habits; key attributes that attract consideration and purchase of hot tubs; barriers to purchase; critical attitudinal, recreational, socioeconomic and demographic differences between buyers and non-buyers; and optimal consumer targets and key messages to increase hot tub consideration. There's still time to purchase the study. Contact Seth Ewing, 703-647-2542.
| Who's retailer of the year?
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APSP
We're seeking nominations for the new Retailer of the Year award. This award honors a retail member who has made significant contributions to the industry. APSP's other volunteer recognition awards include: CBP of the Year, CSP of the Year, Fellow, Young Professionals of the Year and Chapter of the Year. Nominations are due June 30, and winners will be honored in Orlando, this fall. For more information and to download the nomination forms, visit APSP.org/Awards or email awards@apsp.org.
| HomeAdvisor offers California members big discounts
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APSP
Did you know that every 3 seconds a homeowner turns to HomeAdvisor looking for a pro? HomeAdvisor is excited to help maximize your online presence, and offer APSP Certified Professionals in California a 50 percent discount on ProFinder leads for your first 30 days to get you started and other APSP members in California a 25 percent discount for your first 30 days. Franchisees considering joining HomeAdvisor have a dedicated sales team to answer questions about the program. Get started by calling HomeAdvisor at 855-335-1670.
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Promoted by
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| State legislation and regulation updates
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APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa and hot tub industry in their area. These nine states need your immediate attention:
Florida — Building Codes
Indiana — Building Codes
New Hampshire — Pool Safety
| Waiting on test results is so yesterday
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APSP
Did you know that APSP University offers computerized testing with immediate results to EVERY student? You can test or retest at a local PSI testing center. Computerized testing allows you the freedom to test when it's convenient for you with less expense and time away from home. APSP University has seen a steady rise of APSP exam candidates choosing this testing option. Contact Ana Hernandez, 703-647-2549, and she'll help you set up your APSP computerized exam.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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| AQUA Magazine to once again feature Int'l Awards of Excellence winners
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APSP
For the past two years, AQUA Magazine has featured the APSP Int'l Awards of Excellence winners in its October issue and this year is no exception. It's time to enter your best installations in the 2017 Int'l Awards of Excellence competition. Visit APSP.org/AOE for photo submission tips and learn about discounts offered for multiple submissions. Submissions will be accepted until June 30. For more information contact Lorna Watkins, 703-647-2546.
| Sponsor Spotlight — Lucite
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APSP
Have you seen the newest color offering from Lucite® SPA? 7th Heaven is a captivating shade of blue. Become mesmerized by the heavens as gossamer clouds skim slowly across a vivid blue sky. See it for yourself. Email Lenore Torres for a sample.
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| Upcoming events and deadlines:
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APSP
2017 $5,000 Dr. R. Neil Lowry Grant — Submission Deadline May 19
March 24-26: Novi Backyard Pool & Spa Show
May is National Water Safety Month
2017 APSP Awards — Submission Deadline June 30
2017 APSP International Awards of Excellence — Submission Deadline June 30
H2Insider
Established hot tub retailers, retailers who have experienced a fair amount of success, have much to teach newcomers to the industry. It may come as a surprise then to learn that experienced business owners can learn a lot from the startups, too.
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Pasadena Living
Swimming is a full-body exercise that utilizes, strengthens and tones major muscle groups within a woman's body. It also helps to lower stress levels and raise endorphins. Here are a few reasons to take up this water-based workout.
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
Read more
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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Aqua Magazine
When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take this quiz.
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TechCrunch
While Foursquare started as a social check-in app, the company has always said there is a bigger picture — mainly related to unique ways of leveraging its database of check-ins at nearly 100 million public places. There's no better example than when Foursquare predicted that Chipotle same-store sales would fall 29 percent after the Mexican chain was hit with E. coli outbreaks. The actual decline announced by Chipotle ended up being a spot-on 30 percent.
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| SMALL BUSINESS MANAGEMENT |
By Bob Kowalski
 The Internet has fallen in love with Brad's wife. Well, maybe it's more like an infatuation. Either way, it has left Cracker Barrel Old Country Store in a tough spot. According to Internet reports, the restaurant chain fired Nanette Byrd after 11 loyal and hard-working years. Her husband, Brad, later asked for an explanation on the company's Facebook page, with no response. Once comedian Amiri King posted about the situation on Twitter, memes and hashtags flourished.
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By Emma Fitzpatrick
 In the fall of 2015, Instagram allowed businesses of all sizes anywhere in the world to create ad campaigns. Since then, Instagram has grown and grown, gaining more than 600 million new users in 2016 alone. With more users came an influx of advertisers. Now, not even two years since the feature launched, there are more than 1 million monthly active advertisers on the platform. To mark the occasion, Instagram released its top three tips for creating successful Instagram ad campaigns.
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By Renee Eaton
 When designing a product or part, many people take inspiration from what's around them and end up looking to have an object 3-D scanned in order to modify or reproduce it. In 3-D scanning, the term "reverse engineering" has a specific meaning: converting the messy point cloud or polygonal data into a file better suited for engineering CAD software. However, 3-D scanning isn't always the most cost-effective option.
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PCWorld
The ungraceful death of the consumer version of Google Glass in 2015 may have had some grieving the early death of augmented reality. But the technology is being resurrected by companies on the manufacturing floor.
Take for example Lockheed Martin. Technicians at the aerospace manufacturer use Microsoft's Hololens headset to design and examine models of spacecraft such as the Mars lander ahead of it's 2018 mission.
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