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APSP
To help you better understand what proposed legislation and regulation means for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa and hot tub industry in their area. These eights states and one Federal issue need your immediate attention.
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APSP
The Association of Pool & Spa Professionals (APSP) expressed concern recently that many commercial pools & spas will be delayed in opening this summer season along the East Coast, especially in the Mid-Atlantic region, due to an unprecedented number of visa denials. Pools that will be impacted are those that supplement their American Lifeguard work force by recruiting lifeguards internationally through the Summer Work and Travel Exchange Visitor Program. The swimming pool industry's recruitment of overseas lifeguards has grown over the years due to the seasonal labor shortage caused by a variety of factors impacting the availability and interest of Americans pursuing seasonal employment.
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, Energy Star, IEC and UL safety certification. When it comes to pumps, we are overflowing with expertise.Learn more at UL.com/Pumps
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| WAVE Young Professionals Network Feature of the Week
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APSP
Great News! There are many options for today's students entering the workforce. However, many students are headed straight to college instead of checking out all of the wonderful trade jobs out there. Check out this article titled "High-Paying Trade Jobs Sit Empty, While High School Grads Line Up for University." It showcases today's trade workforce dilemma. Follow APSP's WAVE Network on Facebook at Facebook.com/APSPWAVENetwork. For more information, email wave@apsp.org.
| National Water Safety Month Shareable Content of the Week
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APSP
There's still time to participate in National Water Safety Month! As we head into the Memorial Day weekend, make sure that you download and share these water safety tips or share these great videos on the importance of parental supervision and swimming lessons. For more great information, visit NationalWaterSafetyMonth.org.
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| Special AOE Discount for CBP and CSP Designation holders
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APSP
Are you a current CBP Certified Pool & Spa Building Professional or CSP Certified Pool & Spa Service Professional? If so, we want to see your best installations entered into the 2018 International Awards of Excellence (AOE) program. Submit your best work by May 31 and save 20 percent off your AOE total entries using code CERT20 at checkout. Entering is easy and helps you gain the following: unlimited opportunities for local, national and international exposure; peer and industry recognition for your hard work and great marketing tools you can use to highlight your work. We will recognize our winners this October 30 at the Border Grill in Las Vegas, Nevada. Enter today at APSP.org/AOE. For more information, email Lorna Watkins.
| Tips for a successful pool and spa season
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APSP
As we head into the pool and spa season, APSP wants to remind you to replace your customers' expired drain covers or suction outlet fitting assemblies (SOFA's). The "Check A Drain" initiative reminds both homeowners as well as professionals, to make sure pool, spa and hot tub drain covers are replaced per the manufacturer’s time requirement stamped on the cover in accordance with Federal mandates in the Virginia Graeme Baker (VGB) Pool & Spa Safety Act. Builders and installers are strongly encouraged to contact their public and residential customers. This is a great way to reconnect with customers, review the pool/spa circulation system, as well as the integrity of the existing drain cover frames. For your reference, we've developed a Frequently Asked Questions document available at APSP.org/Check. For more information, email Carvin DiGiovanni at cdigiovanni@apsp.org.
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McEwen offers 33 of the finest 27 mil in-ground vinyl
liner patterns, backed by the most experienced staff in the industry. Buy your
liners direct from the experts you can trust to ensure quality liners that fit!
Free 1-Day Gold Rush Service is available on three patterns, at no charge.
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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| 2 great opportunities to maximize your visibility this fall
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APSP
Start thinking now about ways you can build your brand this fall. Tap into APSP's member network and expand your reach with the right people. Two great opportunities include:
 1. Advertising in the APSP Resource Catalog
This piece highlights APSP products and services. It will be distributed to over 3,500 member contacts and to members and nonmembers at industry trade shows this fall and winter. It's a great way to maximize your visibility with an audience that uses your products daily.
2. Becoming an International Awards of Excellence (AOE) Sponsor
Being recognized as an APSP AOE sponsor is a great way to showcase your product with the industry's top professionals. Your logo will be featured in the APSP Awards video shown during the Awards reception, at the International Pool| Spa| Patio Expo APSP booth, on the APSP website and YouTube page. In addition to the video, your logo will be seen on the APSP website and on ads in a variety of publications featuring our APSP Award winners.
Let APSP help you reach your goals. For more information, email Seth Ewing at sewing@apsp.org or call 703.838.0083 ext. 159.
| Aqualine Feature of the Week
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APSP
APSP's Insurance Partner Aqualine wants to help you maximize your success. As we head into your busy season, Aqualine wants to help you learn ways you can maximize your profits. Check out this week's video that looks at whether or not swimming pool maintenance contractors are maximizing their route profit capabilities or is their general liability policy holding them back. For more information, email Brandon Riggs at briggs@vpisrisk.com or call 949.421.3522.
| APSP to hold PPSO Course in North Carolina this June
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APSP
Make the most of your summer by earning your PPSO Professional Pool & Spa Operator designation! If you're in North Carolina, you can take our PPSO course lead by instructor Wendy Purser this June 12-13. Learn more and register by emailing Wendy Purser at wendy@hampsteadpool.com or call her at 910.279.1540. If you can't make this time work, she'll be teaching several PPSO courses in North Carolina this fall. Learn more at APSP.org/PPSOCourses.
You'll want to take this course with Wendy! She has an extensive aquatics industry background and is passionate about the pool and spa industry. At eight years old, she started learning the industry by accompanying her father on sales calls. By the time she was 19, Wendy had taken the next step in her aquatics career by becoming a manager of Aquarian Pool & Patio. Today, she is the CEO and Owner of Hampstead Pool, Spa and Patio Inc. In her spare time, she gives back to the industry by being highly active in APSP.
| Member Perk$ — Hotel Engine
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APSP
As you book your summer vacations, make sure you save time and money by using Hotel Engine. Members save up to 60 percent off of corporate hotel rates, get intuitive search and filtering for intelligent booking, enjoy time saving expense tracking tools and available direct bill and booking management tools, gain access 24/7 to U.S. based customer support and get it all without contracts, annual fees or minimums. For more information, visit email Brett Power at power@unapurchasing.com or call 816.668.0386.
| Upcoming dates and deadlines
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APSP
June 29 | APSP Awards Program Submission/Nomination Deadline
PPSO Instructor Courses | View Courses
24/7/365 Online Education:
PSCC Pool & Spa Construction Course (24 CEUs)
CST Certified Service Technician (24 CEUs)
CMS Certified Maintenance Specialist (24 CEUs)
CHTT Certified Hot Tub Technician (24 CEUs)
PPSO Professional Pool & Spa Operator (12 CEUs)
Improving Your Bottom Line Using Project Management (24 CEUs)
Cracking the CBP Exam (2 CEUs)
Cracking the CST Exam (2 CEUs)
Cracking the CMS Exam (2 CEUs)
Pool & Spa Inspection Seminar (3 CEUs)
Aqua Magazine
Specialty retail is an amazing market to be involved in. Pool and spa retailers are considered "specialty" since we focus on a particular niche of products and cater to the most coveted demographic in all of retail: the mass affluent and emerging affluent consumer.
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H2Insider
To make informed decisions in your spa business, you need to know the numbers. However, managing your spa dealership is more than looking at closing rates and revenue; it's about quantifying your potential.
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By Emma Fitzpatrick
 Social media may not be the most cost-effective platform to close leads, but it remains one of the best ways to nurture loyal customers. It's there where you have daily touchpoints with your followers. You get to stay top of mind and have that ever-coveted two-way dialogue — the kind that leads to brand loyalty that will last for years. Cultivate your followers into loyal customers with these four steps.
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Information Age
Clicks vs Bricks. Drones. One hour online deliveries. The death of the high street as we know it… It’s fair to say that the retail industry has undergone a huge amount of change at the hands of technology over the last ten years.
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| SMALL BUSINESS MANAGEMENT |
By Lisa Mulcahy
 Creativity — it's one of the most vital and valuable traits any employee can bring to the table. Unfortunately, creative thinking can be a little elusive at times. But new research is shedding light on ways managers can boost creative thinking and inspire their staff to come up with fresh and exciting ideas and solutions. This piece will cover easy-to-implement strategies you can start using today.
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By Catherine Iste
 We all go through dynamic personal events, and they often seem to happen at the least opportune times. Whether it is divorce, death or a family crisis, two tips for staying professional through a personal crisis are to assess the situation and to plan, inside and out.
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IndustryWeek
A sector once thought to be on its last legs continues to surprise. The latest report from the Bureau of Labor Statistics notes that 24,000 manufacturing jobs were added in April. This suggests that despite the sea change happening for businesses today — driven by fluctuating commodities, tariff wars and trade standoffs — manufacturing remains a reliable economic engine.
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| SHAREABLE CONTENT OF THE WEEK |
Pool & Spa News
In many cases, the service professional is the first point of contact in a five-figure renovation project. For multi-disciplinary firms, the maintenance crew serves as a reliable sales channel for the construction team.
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