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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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Aqua Magazine
There was a time when someone contemplating a hot tub purchase had little more than personal experience to draw on. The prime source of hard information was the salesperson at the local retail store and the brochures that might be found there. Those days are long gone, of course. Now when a customer walks through the door, a salesperson regards a prospect armed with hours of website study.
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Aqua Magazine
With the North American economic engine running at about 3,000 rpm with pools and spas going in faster than any time in the last decade, the service sector as a whole is cruising into the summer of 2019.
Not that service depends to a great degree on construction. It depends on the overall pool and spa base and consumers' love of convenience, but still, adding more installations at a rapid rate only helps. And new pools provide a service department's best opportunity to lock in a long-term customer.
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Promoted by
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Aqua Magazine
The vinyl liner industry has made great strides in recent years — customers who seek extra "oomph" from their liner patterns can choose sparkly, iridescent inks, sophisticated tile patterns and embossed prints for extra texture. Merlin Industries is growing the field even more with a fun addition that is sure to be a hit among families: the Cool! Holographic Pool Liners collection.
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Entrepreneur
The charm of retail is hard to ignore. With e-commerce picking speed like never before, the apparent simplicity of classical brick and mortar retail still holds its magnetism. It's noticeable; you can experience it in person.
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Fast Company
More and more people are ditching cash in favor of cards and digital payments, but that doesn't mean cash it out of the picture, according to a new report from financial tech company Square.
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, ENERGY STAR®, IEC and UL safety certification. Learn more at UL.com/Pumps
Are your pumps primed? Find out here - UL.com/EnergyStar
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| | SMALL BUSINESS MANAGEMENT |
Business 2 Community
Creating an effective email marketing workflow is tough. Where do you start? And what’s the best way to get emails read, click-throughs optimized, email lists managed, and professional looking emails full of great content and lots of personalization drafted? While email has been around for years, there are new innovations in email marketing that are making it a fresh, accessible way to promote your brand.
If done correctly, email marketing has a great return on investment.
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By Simma Lieberman
 Great leaders know how to find and leverage the brilliance in their organization. They know how to go beyond the "usual suspects," and bring out the best work from people who may not be seen, "popular," or outspoken. They are the hidden geniuses. Are you missing the hidden geniuses in your organization? Who are these hidden geniuses? They are potential game-changers, innovators and revolutionary thinkers once discovered. They are the employees that don't look like you, sound like you or think like you.
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Forbes
The advent of 3-D printing has kickstarted another powerful transformation: the rise of manufacturing-as-a-service platforms.
Netherlands-based 3-D Hubs and U.S.-based Xometry spotted the opportunity and developed a new business model that will have a profound effect on the global manufacturing sector. They came to it from different angles.
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Machine Design
If linear motion technology is featured in your factory, it's likely that it plays a largely mechanical role in your production processes. But as digital technology continues to evolve, linear motion technology is starting to play an increasingly important role in the factory of the future. Linear motion technology solutions of the future can enable manufacturers to capture data, optimize processes, and predict wear sooner and with greater accuracy than ever before.
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| | SHAREABLE CONTENT OF THE WEEK |
Toronto Sun
Pergolas, gazebos, garden sheds, cabanas and playhouses are some of the structures you might consider building as you set your sights on a backyard transformation this spring. But what about a cake decorating studio or an outdoor sports pub?
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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Wholesalers, Distributors, Retailers Pool'N Brush the smart cleaner tail end replacement for the sponge scrubber to add to your Inventory.
Become an Authorized Dealer, generate huge Profit... GUARANTEED. Over 8000 units sold in the first 5 months. Pool'N Brush will be your new successful best seller gadget of the season.
Additional income & less brushing for Pool Servicemen with Pool'N Brush. NO Splash • 3 Bristle Stiffness • Free Orifice Tip/Guard • Lasts 20X Longer • Snap on • Rotating • LITERALLY, Professionals Love it.
Contact us Now & go for it. www.poolnbrush.com
214-903-9079 Coppell, TX
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PHTA
Did you know The Pool & Hot Tub Alliance (PHTA) is looking for their next CEO? They are and it could for you. If you have a passion for the industry and have what it takes to lead your industry's association forward, apply today. Check out the job description here. For more information or to apply, email PHTA@divsearch.com.
| The Texas Pool & Spa Coalition Leads the Way for ISPSC Adoption
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PHTA
The Texas Pool and Spa Coalition (TPSC) is committed to protecting the industry. This summer, you'll see TPSC Board Members exhibiting at key events throughout Texas promoting the adoption of the International Swimming Pool and Spa Code (ISPSC) and educating code officials and industry professionals. You'll see them next at the Texas Pool and Spa Coalition in-person Board meeting this June which features an ISPSC Crash Course! For more information about TPSC, visit www.txpsc.org, follow them on Facebook at Facebook.com/lonestargr or email membership@txpsc.org.
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Chlorine margins are shrinking. With Card On Guard you can earn $50 on every unit sold. Combined with the 50% of chlorine the pool owner still purchases from you, you earn more than selling chlorine alone.
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 800-556-2806 or GET INFO
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PHTA
The Pool & Hot Tub Alliance (PHTA) would like to thank our partners for their dedication and investment into their industry's association. Partners like you make the difference that matters to our members and the industry. Thank you to the following partners:
Platinum Partners:
Aqualine Insurance, International Pool | Spa| Patio Expo, Latham International, Innovative Water Care, S.R. Smith, LLC. and Zodiac Pool Systems Inc.
Gold Partners:
Biolab, Inc., Pentair Aquatic Systems and United Aqua Group
National Water Safety Month Partner
Pentair Aquatic Systems
Media Partner:
AQUA magazine
PHTA has a variety of partner opportunities available to our members. Check out the opportunities here. For more information, email PHTA Director of Membership and Business Development, Seth Ewing at sewing@phta.org.
PHTA
The Pool & Hot Tub Alliance celebrates the best young professionals of the industry with their WAVE Young Professionals of the Year Award. Being a recipient of this award is a great way to establish yourself in the industry and gives you tools you need to market your career and business. We encourage you to nominate yourself or an outstanding young professional for one of the 2019 awards. The deadline is June 28. Download the application here. For more information, email wave@phta.org. Stay up to date with all that the PHTA Network does by following us on Facebook @Facebook.com/PHTAWAVENetwork or on Instagram @Instagram.com/phta_wave_network.
PHTA
Last week, the Pool & Hot Tub Alliance traveled to Washington, D.C. to show support for the International Code Council's (ICC) Building Safety Month. PHTA Vice President of Standards and Technical and PHTA Director of Standards Adoption and Promotion, Susan Hilaski were in Washington, D.C. to celebrate Building Safety Month at the Laborers' International Union of North America (LiUNA!) building. Building Safety Month is an international campaign that takes place in May to raise awareness about building safety. This campaign reinforces the need for the adoption of modern, regularly-updated building codes, and helps individuals, families and businesses understand what it takes to create safe and sustainable structures. For related resources about Building Safety Month, click here. Join the conversation on social media using #BuildingSafety365. To find Building Safety Month events near you, visit the online calendar.
L-R: Pete Mensinger, CBO, of the Virginia Building and Code Officials Association (VBCOA), Sara Yerkes of the International Code Council (ICC), Susan Hilaski, Pool & Hot Tub Alliance (PHTA), Carvin DiGiovanni of the Pool & Hot Tub Alliance (PHTA) and Mark Johnson of the International Code Council (ICC)
APSP
The Pool & Hot Tub Alliance partners with top industry providers to provide you with solutions to your most needed services. Members save on credit card acceptance with exclusive, members-only program through TSYS. To help you run your business better, TSYS regularly releases articles that make a difference to small businesses. TSYS just released a new article titled "Five Ways a New Point of Sales Can Help Your Business." Check it out now. For more information about TSYS, call 800.354.3988.
| | NATIONAL WATER SAFETY MONTH PARTNER |
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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