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| APSP testimony before Senate subcommittee now available
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APSP
Rich Gottwald, APSP president and CEO, testified last week on behalf of the industry before the U.S. Senate Subcommittee on Consumer Protection, Product Safety, Insurance, and Data Security to mark the 10th anniversary of the Virginia Graeme Baker Pool and Spa Safety Act. His testimony, along with others, is now available online at APSP.org/VGBTestimony.
APSP
APSP expressed concern today that some commercial pool openings in the Mid-Atlantic region could be slightly delayed due to regulatory changes. The pools affected are those run by pool management companies who recruit lifeguards from certain countries through the U.S. State Departments J-1 Summer Work Travel Program.
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| New water quality fact sheets available
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APSP
APSP has released new revised fact sheets on three previously published water quality topics including EPA Regulation of Pesticides and Pest Control Devices, E.coli and Legionellosis. Developed by the APSP Recreational Water Quality Committee (RWQC), these updated fact sheets provide an overview of issues that impact water quality and the safety of those who enjoy the use of pools and spas. View all of the fact sheets. For more information, email Susan Hilaski.
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| APSP & Red Cross team up for new and improved safety brochure
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APSP
Get ready for a safe summer and enjoy 10 percent off APSP Safety brochures now through June 30. APSP has teamed up with the Red Cross for the new and improved Pool & Spa Emergency Procedures brochure. Order safety brochures today. Use code SP2017 at checkout. For more information, email Susan Hilaski.
| CBP & CSP Members: Your 20 percent discount on AOE ends soon
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APSP
CBP and CSP members can enjoy 20 percent off their total AOE entries until this Friday, June 2. Don't let this offer slip away! Submit your best work. At checkout, use Code CERT20. For more information, email APSP.org/AOE or Lorna Watkins.
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The Hayward HCP 3000 Series pumps provide class-leading performance and efficiency for any commercial pool. The first pump with a 3” union to deliver 250 gpm at 60’ head, the HCP 3000 also features a removable strainer basket for unmatched installation versatility. With a TEFC motor and chemical-resistant Vitron® seal, they win in durability as well.
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| New marketing tools for APSP Certified Professionals
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APSP
Congratulations on earning your APSP CBP or CSP designation! Start promoting your designation using APSP Marketing Toolkit resources. Gain the recognition you deserve by downloading and using press templates or customized brochures. Check out all that the Marketing Toolkit has to offer. For more information, email Andrea Wells.
| Online APSP University course discount expires June 30
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APSP
Are you ready to take the next step in your career? Do it now while the savings are hot. Now through June 30, APSP University is offering a 30 percent discount on select online self-paced courses. Discounted courses include the following: CBP Certified Building Professional®, CST Certified Service Technician®, CMS Certified Maintenance Specialist® and CHTT Certified Hot Tub Technician®. Take advantage of this discount by registering with Ana Hernandez. For more information, email the APSP University.
| Six APSP Members receive Best of HomeAdvisor Award
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APSP
APSP has partnered with HomeAdvisor to help members maximize their online presence and receive discounts on ProFinder leads. Through their yearly Best of HomeAdvisor Award, they recognize and reward top pro members based on exceptional quality, service and value. Six APSP Members received the Best of HomeAdvisor Award for 2017. Congratulations to the following members: Imperial Pool & Spa Services, Inc., Sky Blue Pools, Inc., Hi-Tech Spa Service, Repairs R Russ, Pool Knights, LLC and Peerless Pool Service. For more information, visit HomeAdvisor.com/APSP-members or email apsppros@homeadvisor.com.
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APSP
APSP has partnered with TSYS to offer APSP members exclusive discounts on credit card acceptance. Learn what's happening now with credit card processing on TSYS's blog. Don't miss out on May's featured article on "Credit Card Processing for Small Businesses." For more information, call 800.354.3988.
| Sponsor Spotlight — Latham International
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APSP
LATHAM PRODUCTS ARE ICC CERTIFIED
Latham is the FIRST supplier of package pool products and fiberglass pools to receive ICC-ES approval! The ICC evaluation service (ICC-ES) ensures that building products meet code requirements.
How does Latham's certification benefit a builder?
Building inspectors and engineers look to the ICC-ES evaluation reports for evidence that the products and systems are code-compliant
Inspectors' No. 1 choice for approving building codes are ICC-ES certified products*
Builders can receive a standardized branded pool blueprint coded with the ICC-ES report #, stamped and signed by a state licensed engineer!
ICC certification is required in some States for a fiberglass pool to be installed.
For more information, visit lathampool.com or call 800-833-3800.
*Final permit approval is up to the discretion of each individual municipality's code official.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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| Upcoming events and submission deadlines:
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APSP
June 13 through 18 —
APSP Metro Chapter CMS Class
June 20 — CBP/CSP AOE 20 percent discount on total entries (Use Code CERT20 at Checkout)
June 30 — International Awards of Excellence
June 30 — APSP Awards Program
June 30 — 30 percent off discount on CBP, CST, CMS & CHTT Online Courses
June 30 — 10 percent Off APSP Safety Brochures (Code SP2017 at Checkout)
Pool and Spa News
It looks as if, effective in 2021, variable-speed pumps will become mandatory for powering a pool's or spa's filtration system and other applications. After working with manufacturers, utility companies and energy-efficiency advocates, the U.S. Department of Energy has finalized a federal regulation setting forth minimum efficiency standards that a pool pump must meet to enter commerce in the United States.
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H2Insider
When a customer comes into your store, how do you know where to start the conversation? Selling to a customer who is comparing hot tub brands looks very different from selling to someone who came in just because they were passing by.
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CNBC
Wal-Mart reported earnings that beat analyst expectations this week, proving to be a positive note in a challenging retail environment. Other brick and mortar retailers can only hope to achieve similar success if they commit to changing with the times, one analyst said recently.
READ MORE
MarketingDIVE
Retail management consulting firm BRP released its 2017 Customer Experience/Unified Commerce Benchmark Survey and found 55 percent of retailers are focused on optimizing the customer experience to increase customer loyalty with tactics including improving the mobile shopping experience and creating a unified experience across all channels per a press release.
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| SMALL BUSINESS MANAGEMENT |
By Katina Smallwood
 No matter the industry, running your own business is challenging — especially if you are running your own small business. Faced with tight budgets, small business owners are forced to wear many hats, including that of the chief marketing officer. When customers search for a product or service, they usually turn to a quick internet search that can easily overwhelm them with options. With so many companies readily accessible with a click of the mouse, your business needs to stand out.
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By Catherine Iste
 Feeling rushed and stressed is no way to start a vacation. Similarly, feeling exhausted and full of dread is no way to return to work after a vacation. In this two-part article, we will look at how to successfully take and return from a vacation. A successful vacation reduces stress, increases our creativity and improves our productivity. Yet, as Americans, we are notorious for wasting millions of vacation days — or worse, we take time off but never actually stop working.
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By Delany Martinez
 Robots are taking our jobs. It sounds terrifying, doesn't it? The specter of automation has reared up with a vengeance as overworked production facilities struggle to keep up with demand on several fronts: overall volume, specialty orders and particularly customer-facing customization options. Robots seem to be a tireless, trustworthy solution to the issues that plague liability-fearing corporations. The reality of the situation is far less panic-inducing.
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Singularity University
Technology has a funny habit: just when you think it can't get better, it does. Take 3-D printing. The ability for a machine to spit out soft material in a precise pattern that almost simultaneously hardens into an actual thing you can use is pretty incredible.
But there's room for improvement. To date, low production speed and quality have limited 3-D printing to prototyping. Now, additive manufacturing company Carbon aims to change all that with a fast 3-D printer capable of printing finished products.
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| SHAREABLE CONTENT OF THE WEEK |
Escape
From the belief that a pool costs too much to operate to the misconception it will go unused, myths about pool ownership abound — and they likely dissuade some homeowners from taking the plunge. If you've been considering adding a swimming pool to your outdoor living space, here are five common myths you may come across that simply don't hold water.
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