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| Deadline is midnight for AOE
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APSP
Time's up! The extended 2017 International Awards of Excellence deadline is today. You have until midnight tonight to get in those last minute entries. Don't miss out on getting the recognition and exposure for your hard work! Submit your entries at APSP.org/AOE. For more information or questions, email Lorna Watkins or call 703.647.2546.
APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa or hot tub industry in their area. These two states needs your immediate attention. For more information, email Jennifer Hatfield.
California — Barrier Law, Safety and Water Conservation Regulation
North Carolina — Electrical Safety
| July is National Park and Recreation Month
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APSP
Celebrate the power and importance of play with the National Recreation and Park Association (NRPA) for Park and Recreation Month! Play is vital for our health and wellbeing and there's no better place to play than our local parks and recreation facilities. Celebrate by heading out to your favorite local park, rec center or pool during July and sharing photos via social media using #PlayOnJuly. You can learn more ways about how to get involved, find local events near you, and participate in the Park and Recreation Month photo contest by visiting NRPA's website. For more information, email Roxanne Sutton.
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| Increase cash flow with monthly dues payments
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APSP
Enjoy all of your current APSP membership benefits for a low as $49 per month. APSP now offers builder, service and retail members the opportunity to join or renew their membership and pay monthly. Renew now to lock in 2017 International Pool | Spa| Patio Expo member only savings. View all of member benefits here. Stay current and connected by renewing today. For more information, email APSP Member Services or call 703.838.0083 ext. 301.
APSP
October 14 — Expo Onsite Exam Registration Deadline
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The Hayward HCP 3000 Series pumps provide class-leading performance and efficiency for any commercial pool. The first pump with a 3” union to deliver 250 gpm at 60’ head, the HCP 3000 also features a removable strainer basket for unmatched installation versatility. With a TEFC motor and chemical-resistant Vitron® seal, they win in durability as well.
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Metrostudy
Sales of new single-family houses in May 2017 were at a seasonally adjusted annual rate of 610,000, a 2.9 percent increase from the revised April rate of 593,000 and 8.9% ahead of the pace of May, 2016, according to estimates released jointly by the U.S. Census Bureau and the Department of Housing and Urban Development. The median sales price of new houses sold in May 2017 was $345,800, up sharply from $310,200 in April and $296,00 a year earlier.
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Aqua Magazine
Commonly known as "stabilizer" or "conditioner," cyanuric acid is a chemical used to help prevent the degradation of active chlorine by sunlight. Without CYA in the water, bright sunlight can cause decomposition of most of the chlorine in pool water within an hour.
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H2Insider
How many times a day do you hear these phrases: "It's too expensive," "I can't afford it," or how about this one, "Have you got anything cheaper?" This last is by far the most frustrating to the spa salesperson because if dealers were in the business of selling cheap, they wouldn't be in business long.
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Chain Store Age
Consumers may want a more personalized shopping experience, but some efforts in this regard creep them out. Facial recognition technology that identifies a shopper as a loyal customer and relays their preferences to the in-store salesperson ranked as one of the top "creepy" technologies among consumers in the third annual “Creepy or Cool” report from RichRelevance. The study surveyed more than 3,500 global consumers in the United States, United Kingdom, France and Germany about such customer experience innovations as artificial intelligence and in-store robots.
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By Dale Willerton and Jeff Grandfield
 For many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are three money-saving tips.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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| SMALL BUSINESS MANAGEMENT |
By Fred Berns
 One of the best ways to recharge your business this summer is to reintroduce yourself. Reach out by email or in a letter to anyone and everyone you need to know — and who needs to know you — and bring them up to date about what's new and noteworthy about your business and yourself. Traditionally, business owners used a reintroduction letter when they reinvented themselves, shifted their focus or changed their business model. But the letter also serves to revive sagging sales and boost the bottom line.
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By Catherine Iste
 Buzzwords can develop a life of their own. Being called a leader used to be sufficient. Now, the adjectives describing the type of leader we are have become critical. From authentic to zero-tolerance, compassionate to servant, we are recognizing the sometimes-vast but more often nuanced differences in leadership styles. This article series reviews some common but different leadership descriptors, and we will start by looking at what it means to be an innovative leader.
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WWW.NSPD.NET
A New B2B Website!
Associated Leisure – Northeastern Swimming Pool Distributors is taking their customer service to the next level! Excited to announce the launch of NSPD.NET, this new site will allow customers to check inventory, perform product searches, view all accounting information, places orders & more. You can even chat live with us! Become a user to gain full access. Anytime. Anywhere.
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
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By Renee Eaton
 The cost advantages and creative applications of thermoforming — or vacuum forming as it is also known — are accelerating its use in multiple industries. Recently, a case study found that thermoforming customized medical trays for procedures cut prep and operation times by 59 percent and lowered expenses. Having these customized trays better organizes procedures and improves medical staff utilization. These unique trays are being adopted by various industries, including manufacturing, medical, aerospace and other fields.
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The Manufacturer
Seen through a British lens, design, manufacturing and construction have changed with every decade. More than ever, designers must continually innovate to keep up with new demands, using technology to respond to the shifting needs of clients. The cloud has rapidly advanced computational design and given rise to completely new means of designing products.
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| SHAREABLE CONTENT OF THE WEEK |
Escape
In a recent study commissioned by the Association of Pool & Spa Professionals, four out of five owners say buying a pool a great way to entertain guests. Nearly half say it's a space for connecting to guests, spending quality time with children, and bringing together kids and their friends.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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