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| Over 15 courses slated for education season
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APSP
Make plans now to earn your APSP certification this upcoming education season. With over 15 live, in-person and self-paced online courses, we've got something for everyone. Learn more and register for in-person preconference Expo education here. Check out our upcoming live and online self-paced courses here. For more information, email APSP University or call Ana Hernandez at 703.647.2549.
| A great opportunity for CBPs and CSPs at Expo
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APSP
APSP University is looking for the next generation of APSP trainers! If you're a current CBP Certified Building Professional® or CSP Certified Service Professional®, sign up for the Expo TTT Train the Trainer course. This one-day workshop, happening on Nov. 1 from 8-5 p.m., will give you a strong foundation in critical training skills and seasoned trainers will be introduced to new approaches for delivering powerful training. Those that complete the course will earn eight CEUs and will be eligible to teach upcoming APSP University courses. Learn more and register for the course here.
APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa or hot tub industry in their area. This state needs your immediate attention. For more information, email Jennifer Hatfield.
Florida — Swimming Pool Permits
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Promoted by
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| Join the APSP VIP Delegation to Aquanale in Cologne
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APSP
APSP is forming a VIP delegation of members to attend the Aquanale Conference, Nov. 7-10 in Cologne, Germany. Delegation members will partake in a special VIP program at Aquanale. There is no cost to participate in the VIP program, but space is limited. Travel, hotel and meals are covered by the member. If you are interested in participating in this exciting VIP delegation, please contact Seth Ewing at sewing@apsp.org.
| Sponsor Spotlight — Nordic Hot Tubs
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APSP
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The Hayward HCP 3000 Series pumps provide class-leading performance and efficiency for any commercial pool. The first pump with a 3” union to deliver 250 gpm at 60’ head, the HCP 3000 also features a removable strainer basket for unmatched installation versatility. With a TEFC motor and chemical-resistant Vitron® seal, they win in durability as well.
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| Former NSPI President passes away
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APSP
On Thursday, June 15, former 1995-96 President of National Spa & Pool Institute (NSPI) John R. Kelley passed away. View his obituary here. A visitation was held in Louisville on June 25. A celebration of John's life will be announced at a later date. He is survived by his wife of 27 years, Elizabeth and sister-in-law Nancy Atz (James). Our condolences to his family.
| APSP showcases Water Quality Workshops at NEHA Conference
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APSP
The APSP Recreational Water Quality Committee presented two sessions at the 81st National Environmental Health Association (NEHA) Annual Education Conference & Exhibition (AEC). These sessions included: Alternative Sanitization Exploring other Technology and Cryptosporidium in Public Pools – Control and Notes from the Field 2016. Thanks to presenters John Watt of Pentair Water Quality Systems; Ken Gregory of Pentair Water Quality Systems; Greg Garrett of Applied Material Technologies and Dr. Roy Vore of Bio-Lab, Inc. for your hard work and dedication. The next RWQC presentation, Water Chemistry in Challenging Pools, will be at the 2017 International Pool | Spa | Patio Expo this Nov. 3 from 9:30-10:30 a.m. For more information about the RWQC, visit APSP.org or contact Susan Hilaski.
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| Member Perk$ — Shipping Program
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APSP
Save up to 50 percent with UPS
Through APSP, you can save on shipping with UPS. Take advantage of discounts of up to 34 percent*, plus 50 percent* off select services for up to four weeks after you enroll!* Save on a broad portfolio of shipping services, including air, international, ground and freight services. To enroll and start saving, visit savewithups.com/apsp or call 1-800-MEMBERS (1-800-636-2377), M-F, 8 a.m.– 6 p.m. EST.
*Visit savewithups.com/apsp for specific services and discounts. Click here for details on Introductory Program discounts.
| APSP helps show you the money
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APSP
APSP works to help you make connections that matter. Become a sponsor or partner of APSP and easily connect your brand with dedicated members and nonmembers this year. Easily build brand awareness by sponsoring one of the upcoming Expo events. You'll have the choice to be connected with APSP's: Awards Reception, CEO Circle Luncheon, WAVE Young Professionals Network and Chapter Forum. Gain visibility all year long by becoming an APSP University sponsor or APSP Platinum, Gold or Silver Partner. For more information, visit APSP.org/sponsorships or email Seth Ewing.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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Spa Retailer
The last generation of savers is dying off, says Steve Ruscigno, general manager of Oregon Hot Tubs, which has six locations in the Portland metro. "The consumers coming of age to be our prime demographic are payment consumers," Ruscigno says. "People who are buying their homes for the first time or starting families have been payment people. They might have paid off their car, and now they're going to replace that payment with something else."
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Pool and Spa News
In an age when swimming pools and backyard living spaces can be rendered in stunning 3-D detail and brought to vivid virtual life through a VR headset, Allan Curtis is something of a Luddite. That's partly because the firm specializes in elaborately themed poolscapes that can’t be conceived on a computer screen. Curtis, a builder and designer at Legendary Escapes, serving the greater Detroit area has yet to find software that will allow him to, say, plunk a pirate ship beside a pool, or replicate an old knotted tree for a rope swing at the deep end.
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WWW.NSPD.NET
A New B2B Website!
Associated Leisure – Northeastern Swimming Pool Distributors is taking their customer service to the next level! Excited to announce the launch of NSPD.NET, this new site will allow customers to check inventory, perform product searches, view all accounting information, places orders & more. You can even chat live with us! Become a user to gain full access. Anytime. Anywhere.
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
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H2Insider
The global economy, on all scales, moves in cycles. Recessions are natural occurrences, yet can be devastating to businesses that are ill-prepared. Retailers need to turn to lessons learned from the most recent recession and establish fail-safes for the next sales slump.
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By Dale Willerton and Jeff Grandfield
 For many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are two money-saving tips.
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| SMALL BUSINESS MANAGEMENT |
By Shawn Smajstrla
 Social media and millennials — perhaps rightfully so — have become inexorably linked together, and businesses have been told for years that you need one to reach the other. There's no denying millennials are heavy purveyors of social media platforms, but in haste of catering to this group, have small businesses begun to miss opportunities to connect via the channel thought to belong to Generation X? Yes, of course, we're talking about email.
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By Emma Fitzpatrick
 Most social media marketers spend 6-11 hours a week on social media. That includes everything from creating content to analyzing metrics. Simply put, there are not enough hours in the week. Instead of trying to do it all, do more of what works and less of what doesn't. Below are five types of digital content you should invest more in — and five types you can nix from your never-ending to-do list.
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Industry Week
For years, manufacturers attempted to cut the cost of making a product by taking aim at individual parts or raw materials and the companies that supplied them. Cut the price of the things that go into making a product and a company could lower the manufacturing costs and increase profitability. But those fixes are temporary, and need to be constantly re-negotiated.
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The Manufacturer
The internet of things is undoubtedly the flavor of the month, but taking your project from initial concept to successful completion isn't straightforward and requires careful planning. Hele Saunders offers five key steps companies should take to minimize the risks to their projects.
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| SHAREABLE CONTENT OF THE WEEK |
Pool and Spa News
The pool floats of yesteryear were simple and functional, but admittedly a bit boring. These days manufacturers have stepped up their pool-float game to include a myriad of whimsical designs to attract the attention of just about any customer. Giant donuts with sprinkles? Check. Pepperoni pizza slices? Check. Rubber duckies? Unicorns? Giant swans? Check. Check. Check!
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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