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| 5 must do's at the 2016 International Pool | Spa | Patio Expo
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APSP
1. Visit APSP in Booth No. 2251:
Meet our staff, view the APSP Award winners, winning installations, and experience the Member Lounge.
2. Take APSP EXPO Education:
Register for the PSCC, CMS, CST, CHTT or the Retail Operations Boot Camp Courses. Register here. For more information, email the APSP University.
3. APSP WAVE Young Professionals Network Reception:
Join us on Nov. 3 from 4-6 p.m. at Fulton Alley to network and connect with other industry young professionals. The cost to attend is $10. Register by emailing wave@apsp.org.
4. APSP Chapter Forum:
Join us on Thursday, Nov. 3 from 2-5 p.m. in room 333 for the 2016 Chapter Forum. Facilitated by nationally recognized association expert Peggy Hoffman of Mariner Management & Marketing, it's a great way to learn more about the changing dynamics of volunteerism and how chapters can understand and harness those changes for good. The event is free but space is limited and you must RSVP to Lorna Watkins by Sept. 30. For more information, email Lorna Watkins or call 703.647.2546.
5. Register for these Sessions:
APSP-12 Plastering Standard — "A Standard Above" Session
The Trifecta of Pool Construction: Deliver a Winning Design with Efficiency, Safety and Hydraulics
This Isn't Your Father's Pool: What You Need to Know About the Next Generation of Codes & Permits Session
Pool Pump Efficiency ... The Dog Days are Dead
For more information about the Expo or to register, visit PoolSpaPatio.com.
| Save on premiums with CNA
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APSP
For more than 60 years, CNA has helped spa and swimming pool contractors address today's critical construction challenges. APSP has partnered with CNA to develop a comprehensive insurance program. Click here to learn more about their SPLASH program. For more information, visit CNA com/APSP.
| APSP teams up with Fortune 500 trainer: Working effectively with personality types
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APSP
Are you looking for a way to become a more successful business owner or employee? If so, you won't want to miss out on our September 20 and 22 three-hour business skills course titled Not My Type — Working Effectively with All Personality Types. This course, taught by corporate trainer, professor and author Ruth Elswick, PMP, will help attendees learn how to recognize and learn strategies to work with a variety of different personality while gaining insight into their own personality. Register now for this course. For more information, email the APSP University.
| Sponsor Spotlight – Nordic Hot Tubs
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APSP
Visit the Nordic Hot Tub booth No. 935 at the 2016 International Pool | Spa |Patio Expo this Nov. 2-4 in New Orleans! While there, check out the newest colors and hot tub models and learn how to become a Nordic Deal Partner. For more information about Nordic, click here or email Kristin Woiteshek.
Wide Open Country
The creatives at AGOR Engineering Enterprises have invented amazing movable floors, that are completely revolutionizing backyard swimming pools. One moment, you can have a backyard patio perfect for entertaining or hanging out and the next, an inground pool.
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UPI
Fibromyalgia is a difficult to treat condition characterized by widespread pain and sensitivity throughout the body, but light exercise such as walking has been found to relieve some measure of patients' discomfort. Swimming was found by researchers at the Federal University of São Paulo to be at least as good as walking at relieving fibromyalgia symptoms, offering patients who can't walk because of other conditions an activity that may help their condition.
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Practical Ecommerce
Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers' physical stores or pop-up shops. Many traditional retail businesses with one or more physical shops, stores, or boutiques are also online merchants. Sometimes these businesses think of online operations as a separate sales channel. But there are many ways to integrate physical stories with sales made online. There are also opportunities.
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| SMALL BUSINESS MANAGEMENT |
By Betty Boyd
 Words are powerful tools, and what you say really matters. If you say something in the wrong way or the context is off, this can become a real problem in the workplace. This is even more critical for the company's decision-makers. Leaders should be held to a higher standard when communicating to their teams. Their words can make or break a person in their employ.
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By Emma Fitzpatrick
 Each social platform has its quirks and secret tips for better performance. But the heart of what makes great content stays constant. Implementing a few, small tweaks when you're creating content and writing copy for your brand's social media makes a big difference. Before you post your next tweet or status update, take a second to evaluate your content. Run through this five-step check. It only takes a few minutes, and before long, these tactics will become second-nature.
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| Shipping to trade shows? Save this way
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APSP
As you start to plan your shipment strategy for the 2016 International Pool | Spa |Patio Expo, remember that APSP members are eligible to receive exclusive discounts with leading industry transportation providers. APSP Partners with UPS, FedEx Freight, UPS Freight, YRC Freight and Estes. For more information, call 1.800.636.2377.
By Chelsea Adams
 Manufacturing continues to expand, but a lack of business spending may be a cause for concern going forward, some economists say. Manufacturing expanded for the fifth month in a row in July, while the economy as a whole grew for the 86th consecutive month. That's according to the Institute for Supply Management's July 2016 Manufacturing Report on Business. Most of the indicators in the report showed little month-over-month growth or decline.
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