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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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Aqua Magazine
For Trevor Sherwood, owner of the training organization Pool Operation Management, the value of ongoing professional development in the aquatics industry couldn’t be more clear. Fortifying his own convictions, he’s heard firsthand from successful entrepreneurs who’ve bought into the model of incorporating robust employee education into their business models.
Sherwood remembers a person who came up to him after a training session and asked for advice. After working within a different company for several years, the questioner had recently struck out on his own and wanted to know what strategies should be prioritized as he built his new business from the ground up.
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Aqua Magazine
The Great CYA debate is one that has raged within the pool and spa industry for decades. Until recently, the discussion centered on laboratory studies and water quality data from real pools to help guide the technical standard for proper pool management. However, a new mathematical model has been created and has begun to enter into this debate.
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, ENERGY STAR®, IEC and UL safety certification. Learn more at UL.com/pool
Are your pumps primed? Find out here - UL.com/pumpcertification
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Aqua Magazine
Few things compare to the joy of lounging in a hot tub. Aesthetically, portable spas enhance any backyard space — they're a perfect addition to an outdoor oasis — but they provide more than looks. For your customers, a hot tub could mean more quality time with family and friends, relief from their crippling joint pain or even a simple escape from reality.
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CNBC
Six in 10 people are worried about tariffs impacting their holiday shopping, according to a new study.
President Donald Trump had said he chose to delay part of the taxes on $300 billion worth of Chinese imports from Sept. 1 until Dec. 15 “for the Christmas season ... just in case some of the tariffs would have an impact on U.S. customers. ” But consumers are still anxious.
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Forbes
In my travels, I have heard a number come up often enough, and in diverse enough situations, that it strikes me as more than a coincidence: 50%. From retailers as diverse as pets, automotive, and fashion, I have heard companies all set the same goal for themselves – to have, in some mid-term amount of time (3-10 years), 50% of their sales come from services instead of products.
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| SMALL BUSINESS MANAGEMENT |
Entrepreneur
Numerous research projects have found that having friends at work is a good thing. Science has found that meaningful friendships in the workplace have benefits, like increased emotional well-being, trust and loyalty. It's also good for you physically. Making and keeping workplace friends will reduce stress and anxiety and increase your productivity. Your career friendships lead to more candid feedback, a greater sense of belonging, and improved teamwork and collaboration.
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Be the leader in your own territory!
Warranty Support ◦ Marketing ◦ Referrals
◦ Technical ◦ Product Support ◦ Training
727-539-0844
Visit us at the 2019 International Pool & Spa Expo, Booth #1540
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Customer Think
As difficult as starting a business is, sustaining a functional business has proven to be more difficult as many fail within the first few years. The statistics are glaring. More than anything else, growth is the true test of your business wit, and any business that is not growing is dying.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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When you have your pool resurfaced with Fibre Tech, you get a beautiful non-abrasive surface that reduces chemical cost and requires less maintenance throughout its lifetime.
30+ years creating commercial and residential Fiberglass solutions.
25 Year Limited Warranty
Come see us at the 2019 International Pool & Spa Expo, Booth #1540
727-539-0844 Largo, FL
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By Joseph Zulick
Machine learning came out of the field of artificial intelligence. It is the process of computers having the ability to learn from experience. For instance, software is coded with a generic algorithm that it can build upon.
As technology continues to evolve, machines can now learn from inputs. We need machine learning to filter through and analyze massive sets of complex data.
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| SHAREABLE CONTENT OF THE WEEK |
Aqua Magazine
For the past five years, an exclusive apartment complex on New York City's Roosevelt Island has tapped a different local artist to paint a mural on its expansive pool deck. Working in conjunction with Citi Habitats, K&Co and Plisken Architecture, the Manhattan Park complex invites artists to transform its waterfront deck into works of functional art that express the excitement and joy of summer.
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Chlorine margins are shrinking. With Card On Guard you can earn $50 on every unit sold. Combined with the 50% of chlorine the pool owner still purchases from you, you earn more than selling chlorine alone.
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 800-556-2806 or GET INFO
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PHTA
Time is running out for the Early Bird Registration for the 2019 International Pool | Spa | Patio Expo! If you want to get the best pricing for the PSP Expo, register by Sunday, September 15. Maximize your PSP Expo by making the right connections and earning your PHTA University designation. And if you're a young professional, be sure to connect with PHTA and your peers at the WAVE Reception on Tuesday, November 5. If you're looking for the latest and greatest in the pool and spa industry, make sure you’re in New Orleans later this fall!
PHTA
Save the date for the WAVE Young Professionals Network Reception at the 2019 International Pool | Spa| Patio Expo. Open to young pool and hot tub industry professionals, ages 20-40, it's the place to on Tues., Nov. 5 from 4-6 p.m. at Fulton Alley in New Orleans. Attendees will have the opportunity to network and have fun with the future leaders of the industry. The cost to attend is $10 for PHTA members and $20 for non-members and includes select alcoholic and nonalcoholic beverages and appetizers. Register as you register for the 2019 PSP Expo. For more information, email wave@phta.org.

WAVE Young Professionals Network Spotlight — Dustin Anderson
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PHTA
The San Diego Chapter WAVE Young Professionals Chair is a young professional on the rise. For over ten years, he has owned and operated Precision Aquatics. Dustin has a passion for improving the pool and hot tub industry and is strong proponent of supporting and advancing the next generation of pool and hot tub professionals. For more information on how you can get involved with the San Diego Chapter WAVE Young Professionals Group, email him at dustin@precisionaquaticssd.com.
PHTA
These are exciting times to be a part of the Pool & Hot Tub Alliance! Earlier this year, historic steps were taken to unite the Association of Pool & Spa Professionals (APSP) and the National Swimming Pool Foundation (NSPF). The new Pool & Hot Tub Alliance offers you an expanded lineup of quality services and products you need to build your business and career.
PHTA membership comes with a host of valuable benefits.
Including:
✓New and improved PHTA University in-person and online self-paced course
✓Leadership opportunities through PHTA councils, committees and chapters
✓Listings in our online Find a Professional tool used by consumers and Industry Supplier guide for Manufacturers and Distributors
✓Networking opportunities with the most successful professionals in the industry
✓Connections to tomorrow's industry leaders through our WAVE Young Professionals Network
✓Free PHTA e-newsletters and subscriptions to publications like AQUA Magazine
✓Awards programs that can promote your business
✓PHTA member-only marketing tools
✓Access to PHTA's career center
✓Up-to-date industry research you need to operate profitably
✓Discounts on event registration, insurance, SDS & Hazmat Consulting, rental cars and much more
PHTA is dedicated to the growth and development of its members' businesses and to the promotion, enjoyment and safety of pools, spas and hot tubs. Not a member? It's easy to join today online.
Questions?
Contact the PHTA Membership Department at memberservices@phta.org or call 703.838.0083, ext. 301
LEARN MORE
PHTA
Earlier this summer we released the newly branded PHTA logos. Members can download the Pool & Hot Tub Alliance (PHTA) and the PHTA Member logos here. We encourage you to use them on all your digital and printed materials. Don't forget! You will need your PHTA username and password to download. For more information or to get your username or password, email PHTA Member Services at memberservices@phta.org.
PHTA
As you make your fall travel plans, make sure that you save using your PHTA Membership Discounts! Through PHTA's partner Hotel Engine, PHTA members can save up to 60% off corporate hotel rates, get intuitive search and filtering for intelligent booking, enjoy time saving expense tracking tools and available direct bill and booking management tools, gain access 24/7 to U.S. based customer support and get it all without contracts, annual fees or minimums. For more information, visit https://www.hotelengine.com/join/join-apsp or email Brett Power at brett@unagpo.com or call 816.668.0386.
| NATIONAL WATER SAFETY MONTH PARTNER |
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 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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