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| Why has fiberglass pool demand tripled in the last decade?
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APSP
Find out at the 2016 International Pool | Spa | Patio Expo in New Orleans, Nov. 3 from 9:45-11:45 a.m. APSP Fiberglass Pool Manufacturers Council members will prepare you for questions raised by backyard pool consumers. The program will feature facts and figures on the industry, a review of the sales and installation points, and other topics such as shell unloading and placement. Learn a few tricks of the trade! Click here for a list of session speakers and the moderator. Click here to learn more about the session. For more information about APSP's Fiberglass Manufacturers Council, email Susan Hilaski.
| Whoops! Don't miss the early bird deadline (Sept. 15) for EXPO registration!
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APSP
We know time flies so click here to keep a little more money in your pocket and your plans on track for the Int'l Pool | Spa | Patio Expo. Take advantage of the APSP Certification courses offered in New Orleans this year:
PSCC Pool & Spa Construction Course
CST Certified Service Technician® Course
CMS Certified Maintenance Specialist® Course
CHTT Certified Hot Tub Technician® Course
Retail Operations Bootcamp Course
Students that successfully complete these courses will be able to take the exam either at a PSI testing location in New Orleans, at a PSI location near where they live or they can take a pen and paper exam at Expo on Nov. 2. Remember: Register by Sept. 15 for the early bird discount. For more information, email APSP University.
| WAVE Young Professionals group exerts influence
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APSP
The APSP WAVE Young Professionals Network Group continues to gain momentum as the Steering Group met at APSP Headquarters this week to plan the year's activities. The WAVE Retreat, sponsored by Zodiac and Lonza, brought together young leaders and featured a professional facilitator. The working session covered ways to better engage young professionals in the industry and identified ways for participants to hone their leadership skills. To find out more about the group and network, plan to attend the WAVE Network Reception at EXPO, Nov. 2, 4-6 p.m. at Fulton Alley. The cost to attend is $10. Register by emailing wave@apsp.org.
| What the chapter of the future looks like
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APSP
APSP has invited Peggy Hoffman of Mariner Management & Marketing, to work with APSP Chapters at the annual EXPO Chapter Forum, Nov. 3, 2-5 pm. As a known expert in volunteerism and growing association communities, Peggy will engage APSP Chapters on innovative member engagement at the local level and how to harness the changing association landscape for stronger grassroots. The event is free but space is limited. Please RSVP to Lorna Watkins by Sept. 30. For more information, email Lorna Watkins or call 703.647.2546.
| It's hot tubs' turn: Hot tub Gallup survey slated
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APSP
A year after its landmark survey of pool owners and non-owners, APSP is gearing up for a second round of research, this time on portable hot tubs. "We're teaming up with Gallup again and doing the survey to understand the purchase drivers behind hot tubs," says Rich Gottwald, APSP president and CEO. Several companies have lined up to fund the survey with results going only to those companies. As was the case with the pool survey a year ago, non-participating companies will have a chance to buy the results later. Companies that get in on the ground floor, though, will be able to work with Gallup to frame the survey instruments. For more information about how your company can participate, contact Gottwald.
Pool and Spa News
The new Apple Watch 2 might just be the coolest new gadget to hit the market, and pool pros definitely will want to get their hands on one when they become available. Sure the watch can withstand depths up to 50 meters, making it a great tool for tracking performance in the pool or open water (just no scuba diving!), but it also means those working with water can benefit, too. Not only will you be able to remain connected and on schedule while also tracking your fitness, but you'll be worry free when testing the waters, so to speak.
READ MORE
eMarketer
Loyalty programs have become an important marketing tool for retailers, and most companies entice shoppers to join these programs by offering rewards. But these incentives may not be enough to keep consumers satisfied and happy that they joined it in the first place. Retailers may need to think bigger, and more long-term.
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By Emma Fitzpatrick
 Facebook just made a seemingly minor change that has big implications for your brand. Specifically, Facebook announced a new update to its Messenger app: Instant Video. Now, you can add short, instant videos to messages. While Facebook Messenger already added video calling last year, Instant Video is different. The goal of Instant Video isn't to replicate a face-to-face conversation. Instead, it's about "bringing conversations to life," Facebook said in its official announcement.
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| SMALL BUSINESS MANAGEMENT |
By Fred Berns
 In competitive times like these, the most important sale business professionals can make is the personal one. And the best "sell yourself" tool is your online bio. No marketing piece does a better job of spelling out your "special-ness" than an effective profile on your website, in social media and elsewhere. Your bio is your most versatile, vital and valuable self-promotion vehicle. Problem is too many professionals misuse their bios — or, worse yet, fail to use them at all.
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By Paul Zukowski
 Waiting for economic statistics to form meaningful patterns can be like watching fruit ripen. I mean, what's with the U.S. unemployment rate anyway? Sticking to 4.9 percent again? That's potential for a big yawn. The same goes for the number of jobs added nationally in August. The forecast had been for 180,000 new jobs, and the reality came in at 151,000, according to the Bureau of Labor Statistics. But experienced stat watchers were not surprised at the numbers.
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| Essential steps to building your brand with your target audience
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APSP
It's easy to grow your business when you've got the right connections. Partner with APSP and start making those invaluable connections with your target audience while establishing your brand and reputation as an industry leader. In three easy steps you can be on your way to building your business:
- Step 1:
Let us know about your partnership needs. Seth Ewing, director of membership and business development, wants to hear from you to help customize a business solution for your needs. Get the conversation going by emailing him.
- Step 3:
Gain access to our network and visibility with your target audience. Your logo can be seen by thousands of our members every day.
Get started by emailing Seth Ewing or call 703.647.2542.
FiveThirtyEight
U.S. factories are hiring again. Or they're trying to, anyway. Manufacturers posted 379,000 job openings in July, the Bureau of Labor Statistics reported. That's up more than 280 percent — close to quadruple — since the recession ended more than seven years ago. When it comes to actually filling those jobs, though, the rebound has been far more gradual. Hiring is up just 36 percent since the end of the recession and has been pretty much flat over the past year. Tens of thousands of manufacturing jobs are going unfilled.
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