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APSP
Join APSP for $599 and save more than $800 per year on tangible benefits. Save more when you use multiple exclusive APSP Member perks. Perks included with your annual dues include the following: member locator for consumers, certification & education, discounts on products and services, access to experts, advocacy/government relations, latest news and tips and prestige through logo, awards and leadership. Learn more about all of our member benefits here. We offer members a monthly dues payment option. Join now for less than $50 a month. For more information, visit APSP.org/Join, email APSP Member Services, call 703.838.0083 ext. 301.
| Earn your APSP CHTT certification in your backyard
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APSP
APSP's CHTT Certified Hot Tub Technician course will be offered this Oct. 31-Nov. 2 in Sacramento, California at The Foundation for Pool & Spa Industry Education (FPSIE) education center. Designed to give students a wide body of practical knowledge on servicing and troubleshooting hot tubs, this course will help you earn 24 CEUs while mastering the essentials of hot tub and spa water chemistry, electrical systems, circulation and filtration and tips and tricks for basic surface repairs. For more information or to register, visit FPSIE.org or call 916.922.8895.
| Application deadline extended for APSP's VIP Delegation to Aquanale
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APSP
There’s still time to submit your application to be part of APSP’s VIP Delegation to the Aquanale Conference, Nov. 7-10, in Cologne, Germany. The deadline has been extended until Friday, Sept. 29. Delegation members will get exclusive access to top international vendors, professionals and industry associations and much more. Check out a list of Delegation highlights. There is no cost to participate in the VIP program, but space is limited. Travel, hotel and meals are covered by the member. If you are interested in participating in this exciting VIP delegation, please contact Seth Ewing at sewing@apsp.org.
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| Sponsor Spotlight — S.R. Smith
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APSP
The poolLUX Power is an ETL safety listed power unit for swimming pool, fountains & spa lighting that comes equipped with basic lighting control to simplify installation for pool professionals. poolLUX Power features a built-in on/off switch, an oversized wiring area, multi-voltage taps for longer wire runs, a removable high voltage barrier terminal strip and a field replaceable fuse — all in corrosion-resistant housing.
APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa or hot tub industry in their area. These four states needs your immediate attention. For more information, email Jennifer Hatfield.
California — Barrier Law and Licensure
Maine — Building Codes
New Hampshire — Pool Safety
North Carolina — Public Health Codes
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The Hayward HCP 3000 Series pumps provide class-leading performance and efficiency for any commercial pool. The first pump with a 3” union to deliver 250 gpm at 60’ head, the HCP 3000 also features a removable strainer basket for unmatched installation versatility. With a TEFC motor and chemical-resistant Vitron® seal, they win in durability as well.
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| The next WAVE event will hit Orlando this fall
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APSP
APSP's Young Professionals Network will host their Expo reception this Nov. 1 from 4-6 p.m. at The Pub in Orlando. You’ll have the chance to network and socialize with tomorrow's leaders while enjoying select alcoholic and nonalcoholic beverages, appetizers and a free beer tasting. Registration is required. Pay your $15 entry fee at the same time that you register for Expo. Register at PoolSpaPatio.com. For more information, email wave@apsp.org.
| The next big thing in APSP University Education debuts at Expo
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APSP
Don't miss out on your first chance to see what the PPSO Professional Pool & Spa Operator course is all about! Join us on Thurs., Nov. 2 from 8:20-10:30 a.m. in room N210A for a free information session on how you can take or teach our PPSO course. Enjoy a continental breakfast while APSP's Director of Education Content & Workforce Development, Alex Antoniou, Ph.D., shows you a sneak peek of the industry's newest certification. Registration is required. For more information or to reserve your seat, email Silvia Uribe or call 703.838.0083 ext. 212 by Oct. 20.
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| Build your career at Expo
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APSP
Maximize your time at the 2017 International Pool | Spa| Patio Expo by earning your CBP Certified Building Professional or CST Certified Service Technician designation. If you have your CBP Certified Building Professional or CSP Certified Service Professional designation, take our TTT Train the Trainer and become eligible to teach APSP University courses.
Expo courses offered:
The exam registration deadline to sit for the CBP or CST exam onsite at Expo is Oct. 16. For more information, email APSP University or call Ana Hernandez at 703.838.0083 ext. 127.
| Member Perk$ — Hotel Engine offers Exclusive hotel discounts to all APSP Members
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APSP
APSP just partnered with Hotel Engine to offer APSP Members exclusive hotel discounts. Save up to 60 percent when booking hotels plus keep track of all your travel folio's and receipts. Click HERE to get started. For more information, call 816.668.0386.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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| Convince your customers to invest in variable speed pool pumps
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APSP
Selling higher-priced ENERGY STAR certified variable speed pool pumps can be difficult. Check out ENERGY STAR fact sheets, videos and other resources that can help close the deal. For more information, email Stacy Glatting or call 202.343.9138
Entrepreneur
Entrepreneur Magazine just recognized APSP Member Pool Builder Lead Rocket as a top U.S. digital marketing company and featured them on their top 500 company list. Pool Builder Lead Rock is an advertising agency that specializes in online marketing for small businesses in the pool & spa industry.
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APSP
Nov. 1-3: 2017 International Pool | Spa| Patio Expo
Dec. 4-7: 2017 Canadian Pool & Spa Conference
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SAFETY COVER SEASON HAS ARRIVED!
Did you know? Associated Leisure – Northeastern Swimming Pool Distributors is now suppling HPI ASTM approved safety covers. We have perfected our program to meet & exceed all your expectations! We STOCK popular sizes in Rectangles and Grecians and Custom covers ship within 5 days. Did we mention we offer shipping guarantees? Let us quote you today!
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
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Aqua Magazine
Automatic pool covers were always destined to go mainstream. They offer a rare combination of dominant market drivers — safety, automation, convenience and conservation — all in one package.
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Pool and Spa News
Although pools and hot tubs both require sanitizers and balanced water chemistry, it's important to remember how much the conditions in these bodies of water differ. Many in the industry hold the misconception that pool and spa water can be managed and maintained similarly.
READ MORE
By Emma Fitzpatrick
 At their heart, marketing and sales are about connecting. That means you always need to plug into your brand's humanity and authenticity. When you do that, you'll draw more people in, create stronger connections and ultimately sell more. Want to accelerate that process? Who wouldn't? By applying a few tried-and-true psychology principles, you can better understand and influence your followers. And best of all, these tips can be applied to any demographic.
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VentureBeat
If you think the sky is falling for traditional brick-and-mortar retailers, it’s understandable. There is a daily drumbeat of negative news about retailers filing for bankruptcy and closing stores, and the phrase “Retail Apocalypse” has its own Wikipedia entry.
READ MORE
| SMALL BUSINESS MANAGEMENT |
By Catherine Iste
 Did you know meetings can actually be productive? This is not fake news. As leaders, it is up to us to ensure all the meetings within our organization are an efficient and effective use of staff time. Just like employee surveys provide insight into organizational issues, a targeted assessment of meetings provides valuable data to address issues. The issues with meetings vary widely. For example, are there too many meetings that the sheer volume is wasting time?
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By Hank Boyer
 Traditional hiring has largely focused on a candidate's experience and education as the primary qualifiers for a position. Both skills and knowledge can be learned and mastered over time. While there certainly is merit in evaluating what someone has learned (knowledge) and what he or she has done (skills) so far in a career (experience), it is at best an incomplete set of criteria. Why? Because there is more to performing a job than just knowledge and skills.
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| Learn the power of using manufacturers' agents at Expo
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APSP
As you make plans for Expo, make sure you include "How to Maximize Your Profits Using Manufacturers' Agents." Presented by APSP's Manufacturers' Agents Council on Thurs., Nov. 2 from 9-10 a.m. in room N312 at the Orlando Convention Center, it's your chance to learn the many benefits of using manufactures' agents including: increase sales, fixed sales costs, reduce administrative overhead, how you can eliminate turnover in sales personnel and reduce sales training costs, gain immediate access to the market and much more. Plus, you'll have the opportunity to ask questions directly to the experts. No registration is required. For more information, email Chris Clayton.
Industry Week
Tucked into the hills of Portland, Oregon, KEEN Inc. is quietly rewriting the rules for the entire footwear industry. KEEN, though a relative newcomer in the industrial footwear world, already has a long history of disruption and innovation. In the process, it might have found a recipe to bring manufacturing back to the United States.
READ MORE
| SHAREABLE CONTENT OF THE WEEK |
Pool and Spa News
Once upon a time the hot tub was a stationary pool of hot water typically found in a resort, health spa or a consumer’s backyard. But hot tubs have recently gone mobile — a phenomenon that is allowing customers to enjoy a variety of activities while they take a relaxing soak.
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