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APSP
Last week, APSP's Recreational Water Quality Committee (RWQ) held their fall meeting at APSP Headquarters. During the meeting, the group unanimously approved the appointment of Brett Gereau, General Manager at Purified Pool Water, as its newest committee member. Gereau is based out of Orange, California and is an expert in water purification with reverse osmosis. He has over 12 years of pool industry experience, including 10 years of servicing and repairing pools and pool equipment and two years in designing and coordinating pool remodels. View the full committee roster here. For more information about the RWQ Committee click here or email Susan Hilaski.
| New! Member Perk — AVIS Rental Car
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APSP
APSP members always receive up to 25 percent off their rental and enjoy additional savings such as complimentary upgrades or a free weekend day. As a AVIS Preferred® member, you'll save time and will gain access to exclusive offers. To make a reservation, call 1.800.527.0700.
APSP
APSP University would like to congratulate our most recent CBP Certified Building Professional® designation holders. Our newest CBP designation holders received their designation after taking the CBP Prep Course and Exam held in September in Las Vegas. There was a 92 percent pass rate for students that took this course. APSP University contributes the high success rate to the advance comprehensive prep courses, the self-paced PSCC Pool & Spa Construction and Cracking the CBP Exam Courses, along with the in-person CBP Prep Course. APSP would like to thank Carecraft for their support in making this event a success. "Carecraft members are excited about earning their CBP designation to help advance their skills and build their competitive edge," said Greg Howard, CEO of Carecraft. "Investing in industry education is a great way to enhance your professional reputation and reduce liability." For more information, email APSP University.
APSP
There are two APSP chapters in the state of California and its members would like to welcome members to get involved and challenge other regions to start an APSP Chapter. Get the most out of your membership by joining your local chapter. There are over 29 local APSP chapters across the country. They are vital to member participation at the grassroots level and are instrumental in shaping the future of the pool, hot tub and spa industry. In addition to building bridges with local professional communities, APSP chapters extend exceptional local service to members, provide support, increase awareness about local government relations issues and help spread knowledge and networking to each member's unique geographic area. If you don't have an active local chapter in your area but would like to get one started email Lorna Watkins.
APSP
You know who the 2016 International Awards of Excellence winners are now so it's time to vote for your favorite. Last week, we opened up our Fan Favorite gallery. After one week of voting, here are your top five:
1. Tranquility Pools
2. Splash Pools and Construction
3. Total Pool & Spa LLC
4. Covertech LLC
5. Distinguished Pools Inc.
Vote daily at APSP.org/FanFavorite through Oct. 28. Our winner will be recognized during the APSP Awards reception held on Monday, Nov. 1 at Generations Hall in New Orleans, Louisiana. For more information, email Lorna Watkins.
| State legislation and regulation update
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APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa and hot tub industry in their area. These two states along with one Federal issue needs your immediate attention
Florida — Electrical Pool Equipment Work
Texas — Pool Safety Requirements at Child-Care Centers
United States — Energy Efficiency Pool Pump Proposed Rule
| 4 live virtual courses happen this October
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APSP
Make October a great month by earning your CHTT Certified Hot Tub Technician or CMS Certified Maintenance Specialist designation or increasing your business skills with some of our great seminars.
Courses offered include:
Register at APSPUniversity.org. For more information, email the APSP University.
| You're invited to these top 2 Expo events
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APSP
Join us for a few of Expo's top receptions and events designed especially with your needs in mind. This is your chance to network and gain insight into the industry and advancing your business and career.
APSP WAVE Network Reception — RSVP and Register by Oct. 21
Happening on Tuesday, Nov. 2 from 4-6 p.m. at Fulton Alley, this reception is the place where all of the industry's top young professionals will be. Attendees will enjoy a selection of alcoholic and nonalcoholic beverages while eating appetizers and socializing with other top industry professionals. There is a $10 fee to attend. For more information or to register, email wave@apsp.org.
APSP Chapter Forum — RSVP Deadline is this Friday, Sept. 30
There's still time to reserve your seat at APSP's annual Expo Chapter Forum happening Nov. 3, 2-5 p.m. Led by Peggy Hoffman of Mariner Management & Marketing, this event will help you learn new techniques for member engagement at the local level and how to navigate the changing association landscape for stronger grassroots. The event is free but we ask that you RSVP to Lorna Watkins by Sept. 30. For more information, email Lorna Watkins or call 703.647.2546.
APSP
Are you attending Expo? If so, don't miss out on earning the industry's top certification designations. We’re offering five of APSP University's top courses. Space is limited so register today to secure your seat. The exam registration deadline is Thursday, Oct. 20, just a few weeks away so act fast. Register at PoolSpaPatio.com.
Courses offered include:
PSCC Pool & Spa Construction Course
CHTT Certified Hot Tub Technician® Course
CMS Certified Maintenance Specialist® Course
CST Certified Service Technician® Course
Retail Boot Camp Course
For more information, email the APSP University.
Aqua Magazine
It's an interesting disconnect, the way the industry gives the outdoor shower such short shrift. One could argue there's a grand missed opportunity in promoting and selling showers that exist in the landscape, or at least outside the walls of the home.
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CNBC
If you make your customers wait online, you'd better make it worth their while. You've only got five seconds. Speed and performance of a web retailers' site can can make the difference between a profitable year and a year in the red. Online shoppers expect quick service with lightning-fast load times and can easily click to a different e-retailer if their chosen shop disappoints.
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CNBC
With a lower unemployment rate, moderate wage gains and cheap fuel and food prices, the pieces are falling into place for a more robust holiday shopping season. Yet while the outlook is slightly more upbeat for retailers, a round of sales forecasts is calling for growth that's roughly in line with last year.
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| SMALL BUSINESS MANAGEMENT |
By Catherine Iste
 The new overtime rules will affect an estimated 4 million workers, according to the U. S. Department of Labor. Many of those will be in the retail and hospitality industries, but the new rule could also have a significant impact on small business owners from doctors' offices to pest control companies. As we discussed in Part 1 of this article, many small business owners and their employees engage in a mutual agreement to misclassify positions as exempt.
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By Emma Fitzpatrick
 The only other social network that rivals Instagram's massive, engaged audience is Facebook (which owns Instagram by the way). You already know how much time and money you're spending creating Facebook content. But are you putting enough energy into Instagram? By implementing a few strategic tricks, you can amplify how your content performs and converts on Instagram. Once you see Instagram's latest stats, you'll understand why it's worth investing more.
READ MORE
| How to maximize your profits using manufacturers' agents
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APSP
The APSP Manufacturers' Agents Council is proud to present a seminar about the many benefits of using manufacturers’ representatives, "How to Maximize Your Profits Using Manufacturers' Agents." Join them on Thursday, Nov. 3 from 8-9 a.m. in rooms 348-349 in the Ernest M. Morial Convention Center for this free hour-long seminar. For more information about APSP Manufacturers' Agents, visit APSP.org or email Tony Gonzalez.
MarketWatch
When Kevin Nading needed to hire nine skilled craftsmen with at least five years of experience for Caterpillar Inc.'s factory here in the Midwest, it took him six months to find them. He has paid recruiters finder's fees of as much as $15,000 for experienced workers with the right mix of skills. He’s even had to pay relocation costs.
Using a headhunter to find blue-collar workers may seem unusual, particularly as politicians, including presidential candidates Hillary Clinton and Donald Trump, bemoan the loss of American manufacturing jobs.
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