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| Great tips to maximize your Expo experience
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APSP
In just two weeks, we'll be seeing you at the 2017 International Pool | Spa | Patio Expo. As you make your final preparations, make sure that you make your game plan ahead of time to maximize your experience.
What to Know Before You Go:
Download this flyer packed with important APSP Expo meetings and events.
Register in Advance for Special Sessions and Events:
APSP WAVE Young Professionals Network Reception
Introducing the Professional Pool & Spa Operator Course
Aqua Magazine
In the last couple of weeks, the merger between CPSA and NSPF has fueled conjecture and rumor about the future alignment of trade associations in the pool and spa industry. Some have publicly speculated that NSPF and CPSA intend to launch an organization to directly challenge APSP, but leaders of the newly formed "Alliance" have stopped short of saying that.
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| Jennifer Farwell joins APSP Staff
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APSP
We are pleased to announce Jennifer Farwell as APSP's new director of APSP's Western office. Jennifer will help lead advocacy efforts and drive membership through engagement of the membership, industry and the chapters. The Western office will serve as an extension of APSP National in California and Arizona, delivering APSP's core mission to the membership and the pool and hot tub industry. With over 20 years of experience in sales and operations, we welcome Jennifer to the APSP staff. If you have any questions concerning the new APSP Western Office, please contact Seth Ewing, APSP Director of Membership & Business Development at sewing@apsp.org.
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Promoted by
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APSP
To help you better understand what proposed legislation and regulations mean for you and your business, APSP reports on bills that affect the pool, spa and hot tub industry as they are filed. Members also receive email alerts on any proposed rules affecting the pool, spa or hot tub industry in their area. These six states needs your immediate attention. For more information, email Jennifer Hatfield.
California — Barrier Law, Licensure and Building Codes
North Carolina — Public Health Codes
New Hampshire — ISPSC Adoption and Operational Permit Fees
Rhode Island — Water Safety Public/Private
Utah — Pool & Spa Licensing
Vermont — Department of Health Proposed Rule
| Sponsor Spotlight — Nordic Hot Tubs
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APSP
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The Hayward HCP 3000 Series pumps provide class-leading performance and efficiency for any commercial pool. The first pump with a 3” union to deliver 250 gpm at 60’ head, the HCP 3000 also features a removable strainer basket for unmatched installation versatility. With a TEFC motor and chemical-resistant Vitron® seal, they win in durability as well.
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| Check out who's in the lead of APSP's 2017 AOE fan favorite vote
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APSP
Presidential Pools continues to lead as your 2017 AOE fan favorite followed closely by Superior Pools of Southwest Florida. Help your favorite winner get recognized as our 2017 AOE Fan Favorite. Submit your vote daily at APSP.org/FanFavorite. Voting closes at 5 p.m. on Oct. 27. We'll recognize the winner at APSP's Award Reception to be held on Oct. 31 from 6-8 p.m. at Tommy Bahama in Orlando, Florida. If you're not attending, read APSP's e-newsletter on Nov. 1 to see who was named APSP's 2017 AOE Fan Favorite.
| Become an APSP University Trainer at Expo
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APSP
APSP University has an exciting new opportunity for current CBP Certified Building Professionals and CSP Certified Service Professionals happening this November. At the 2017 International Pool | Spa| Patio Expo, APSP University will offer the TTT Train the Trainer course on Nov. 1 from 8-5 p.m. Open to current CBP and CSP holders, it's a great way to do what you love while molding the industry's future leaders. Advance registration for the course is required. Register here! For more information, email APSP University or call Ana Hernandez at 703.647.2549.
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| APSP to host commercial council formation meeting at Expo
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APSP
APSP will host a commercial council formation meeting at the 2017 International Pool | Spa | Patio Expo. The meeting will take place on Wednesday, Nov. 1, 2017 from 1-3 p.m. in Room N312 of the Orange County Convention Center. Attendees will have an open discussion around the need for this Council and will develop a path forward with respect to the Council formation. For more information, email Lorna Watkins or call her directly at 703.647.2546.
| APSP Award Winner Spotlight — 2017 Retailer of the Year
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APSP
Congratulations to Jennifer Clements from Pla-Mor Pools out of Mechanicsville, Virginia! She is APSP's first Retailer of the Year. We'll recognize Jennifer at our upcoming APSP Awards Reception.
For more than 30 years, Jennifer has made it her mission to do her best by her business, her local community and the industry at large. Read more about Jennifer on page 81 of the October issue of AQUA Magazine.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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The borate technology in ProTeam’s multi-performance High Tech Tabs will keep your customers’ pools in balance.
The consumer rebates will keep their checkbooks in balance too.
High Tech Tabs are the key to the ProTeam four-step program. Check out the entire line at www.proteampoolcare.com or email marketing@havilandusa.com.
Read more
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| Member Perk$ — HomeAdvisor
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APSP
Every two seconds, a homeowner turns to HomeAdvisor to find a service professional. With patented ProFinder technology, HomeAdvisor seamlessly matches these projects to the nation's largest network of over 164k pre-screened service pros. And with over 95 percent of homeowners going online to research options before hiring a pro, your online presence matters more than ever before.
Ready to win more jobs? Stop by the APSP booth #1955 at the International Pool ǀ Spa ǀ Patio Expo Nov. 1-3 to learn more, and for a chance to win some great prizes!
When you sign up, you'll enjoy: Your business listing in the nation's top directory of home service pros, a custom profile to showcase your work, verified ratings and reviews to build trust, free access to the Pro Mobile App, and more!
Get started by clicking here or call us at 844.303. 1453.
APSP
Join us on Oct. 24 from 5-6:30 p.m. at SCP Distributors in Raleigh, North Carolina to network with other local industry pool, spa and hot tub professionals, learn best industry practices and get involved locally on matters that impact your livelihood. Also, get an insider's look at the adoption of the ISPSC code and licensing. APSP's Director of Government Affairs, Jennifer Hatfield, will be there to discuss critical issues impacting the industry such as new codes, electrical concerns, energy requirements and much more, including recent action in the North Carolina legislature and Building Code Council. Registration is required. Email APSP Member Services or call 703.838.0083 ext. 301.
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SAFETY COVER SEASON HAS ARRIVED!
Did you know? Associated Leisure – Northeastern Swimming Pool Distributors is now suppling HPI ASTM approved safety covers. We have perfected our program to meet & exceed all your expectations! We STOCK popular sizes in Rectangles and Grecians and Custom covers ship within 5 days. Did we mention we offer shipping guarantees? Let us quote you today!
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Resort quality Pacific pool chaise lounge is now available for quick delivery. Adjustable to 5 positions and folds flat for more comfortable sun bathing. Recessed wheels make it easy to move around. Sun lounger stacks for easy storage. High quality marine grade sling dries quick and doesn't stick to bare skin. Frame made of marine grade resin. Contact us for reselling information.
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Service Industry News
Heating the water extends the time that people will use their swimming pools, making them feel as though they are getting the most from their investment. But heating comes at a cost. This is a cost felt at the time of the initial purchase, and felt with every monthly heating bill.
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Aqua Magazine
In addition to its use as a primary sanitizer, dichlor can perform additional water treatment functions to control algae and oxidize contaminants and chloramines. If the proper concentration of free chlorine (1 to 4 ppm) is maintained in the pool with dichlor, pool water will be properly sanitized — that is, the bacteria will be killed fast enough to control their populations in the pool water.
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By Fred Berns
 You may not be well-known in the business community, but that doesn't mean you can't be a business celebrity, and a wealthy one at that. Your shortcut to fame and fortune may be as simple as identifying a niche market, and becoming a specialist in it. Niche marketing entails targeting and focusing on a specific segment of an industry, one that is overlooked by other companies. That oversight leaves you with an opportunity to provide products and services that are otherwise unavailable.
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RetailDIVE
About 54 percent of retailers surveyed by SLI Systems stated that they already use or plan to add artificial intelligence technology in the future, with 20 percent them expecting to add AI within the next 12 months, according to SLI’s latest E-commerce Performance Indicators and Confidence Report.
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| SMALL BUSINESS MANAGEMENT |
Entrepreneur
Business is not overly complex. In fact there's one characteristic I've noticed that has made a few individuals very successful: Being able to utilize the word no. It's such a simple word. It's only made up of two letters. How could two letters bring so much power? Well, because these two letters equal focus.
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By Emma Fitzpatrick
 Remember a few months back when we talked about how YouTube is eliminating their 30-second, nonskippable ads? Well, those ads will be gone soon — at the end of 2017 to be exact. As you begin to plan your 2018 digital strategy, consider that. You'll want to make much, much shorter digital ads — in fact, six seconds is perfect! YouTube calls six-second advertisements "bumper ads," but these micro-ads are popping up other places, like Facebook and network television.
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Forbes
What we know of products and their manufacturing, distribution, assembly and maintenance processes may be obsolete in the not too distant future. Massive disruption, thanks to new technologies such as additive manufacturing and generative design, are already having a profound impact on the industrial space.
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The Inquirer
Amazon is remaking America, retail store to factory floor. It started with that shopping website. Grew by shipping other companies' stuff cheap, from all those upstate warehouses (now hiring, at $12 an hour, for the Christmas rush). Built Amazon Web Services, tying corporate software to everybody's smartphones. Up next: Amazon factories — and maybe a surprising revival of U.S. manufacturing.
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| SHAREABLE CONTENT OF THE WEEK |
Pool and Spa News
Because pool builders are producing many more than pools these days, it's no wonder they are expanding their services to include options for shade. Gazebos and pergolas have long been in their repertoire, but here's a relatively new concept to consider: Shade sails. Those angular swaths of fabric — also known as sun sails — are becoming popular in backyards across the Sunbelt.
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