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APSP
The APSP Standards program continues to attract other organizations with mutual goals for developing more efficient standards without duplication. Select members of NSF International will join APSP's Standards and Technical Writing Committees. NSF's mission is to serve the interests of all stakeholders, namely the public, the business community and government agencies through public health and safety-based risk management solutions, and is carried out by over 2,100 global employees, including microbiologists, toxicologists, chemists, engineers and environmental and public health professionals. APSP welcomes the following NSF International staff to its standards and technical committees:
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| Last chance! Expo Education deadline is tomorrow
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APSP
Tomorrow, Oct. 20, is the deadline for submitting your exam registration for APSP University education at Expo. Don't miss out on your last opportunity this year to take an APSP University course in person. We're offering the following courses: PSCC Pool & Spa Construction Course, CMS Certified Maintenance Specialist Course®, CST Certified Service Technician Course®, CHTT Certified Hot Tub Technician Course® and Retail Bootcamp. For more information, email the APSP University.
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| APSP hits the links at Ralph A. Kerber Memorial Golf Tournament
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APSP
APSP Chapter Executive Director Susan Stein Kregar attended the Ralph A. Kerber Memorial Golf Tournament in Chino Hills on Oct. 10. The purpose of the event was to raise funds for educational scholarships for children of and adults in the California pool and spa industry. Susan represented APSP and spoke to golfers about the value of membership, our alignment with CPSA and the revitalization of the California chapters. Events and education programs are in the works throughout California. If there is a particular program, certification or event you want to see, or if you are interested in engaging in the revitalization process, please email Susan at skregar@apsp.org. She is eager to hear from you to ensure we are offering what you need, when and where you need it. Remember ... you can use your POOLCORP Splash Cash to pay for your membership. Talk to your POOLCORP representative or call APSP at 703.838.0083 ext. 301 for details.
| Earn free recertification credits with your morning coffee on Monday
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APSP
APSP University is offering Taking Care of Business: A 6 Step Legal Checkup (Part 1) from 8-9 a.m. (PST), Oct. 24. The course is free and qualifies attendees to earn two continuing education credits. Taking this course is a great way to understand the challenging and litigious environment that businesses face including Injuries, customer disputes, issues with general contractors and sub-contractors, government investigations and enforcement, consumer protection laws and new and evolving safety laws. Register for the course here. For more information, email the APSP University.
| Calling all young professionals: Fulton Alley is the place to be
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APSP
Join us to network, play games, enjoy alcoholic and nonalcoholic beverages and appetizers in a fun and festive atmosphere, Nov. 2 from 4-6 p.m. at Fulton Alley in New Orleans. The registration deadline is Oct. 21. The cost to attend is $10. Register now at wave@apsp.org.
| Who is leading in votes for the 2016 AOE Fan Favorite?
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APSP
Clearwater Construction Group is in the lead followed closely by Tranquility Pools, Covertech LLC, Designer Pools and Total Pool & Spa LLC. We'll celebrate the winner at the 2016 APSP Awards Reception on Tuesday, Nov. 1 at Generations Hall in New Orleans. Hurry! Voting ends Oct. 28. Vote daily at APSP.org/FanFavorite. For more information, email Lorna Watkins.
| 5 new APSP Chapters forming in United States and abroad
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APSP
Attention APSP members in the South Carolina, North Carolina, Alabama, New Mexico and Trinidad-Tobago! We're starting or revitalizing a chapter in your area and want you to join us. Joining your local chapter allows you to make valuable connections with peers, share knowledge and discover new opportunities in your profession. Opportunities can range from one-time tasks or committee involvement to chapter board leadership roles. If you're interested in getting involved in one of these areas, or starting a chapter in your area, email Lorna Watkins.
| Member Perk$ — Budget Rental Car
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APSP
Renting a car in New Orleans? Make your membership work for you. APSP members save up to 25 percent off Budget base rates and enjoy additional savings such as complimentary upgrades or a free weekend day. As a Budget Fastbreak member, you'll enjoy the fastest and easiest rental experience ever! To make a reservation, call 1.800.527.0700.
H2Insider
A newbie hot tub dealer recently spoke about a challenge he's run into more than once: how to sell health benefits of spas when there really isn’t clear empirical data out there proving the case. Sure, science has not produced that be-all, end-all study consistently linking hot tub usage to curative care. But does that mean hot tubs can’t improve a person's health and help them feel better?
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Service Industry News
Hydraulics is an area of study that a lot of people — even pool service technicians — would prefer to avoid. These days, determining water flow at pools is pretty simple. Attach a flow meter to the pump output, divide the reading by the pool volume, and you have calculated the turnover rate. But to properly size a system, you also need to know the desired turnover rate and the resistance to flow.
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Aqua Magazine
It's the simplest of the pool filter media, a material with which anyone who's ever walked on a beach is familiar. And generally speaking, the granular medium just lies there filtering out gunk, but there are still a few sand pitfalls to watch out for and a trick or two you can use to boost filter performance.
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TechCrunch
Artificial intelligence is all around us, from searching on Google to what news you see on social media to using Siri. And with the momentum around AI growing every day, it’s not surprising that some of the most innovative retail sites have recently been experimenting with the use of AI, as well.
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ZDNet
Our use of email is evolving as we embrace the "always-on" email culture. We are using the communications method in a less formal way.
We live in a world that is becoming skewed to sending texts and emojis from our smartphones. We use smartphones to access our email, to triage, and respond to important communications.
According to a new study by digital marketing research division Adobe Digital Insights, email usage is on the rise. This increase is driven primarily by consumers' shift to mobile.
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| SMALL BUSINESS MANAGEMENT |
By Dale Willerton and Jeff Grandfield
 Securing a commercial tenancy isn't always an easy process. One big reason is landlords and tenants have different motivations. For landlords, owning commercial property and leasing space to tenants is their primary goal. Tenants, however, want to focus on running a profitable business or providing great service. The property is a place to attract customers to the business. Tenants don't always want to lease space; it's simply a requirement for their business goals.
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By Emma Fitzpatrick
 Research show that we check our smartphones an average of 46 times a day — a 40 percent increase from just two years ago. That means we're also checking Facebook — and other social platforms — multiple times each day. With all that constant checking and updating, you're more likely to miss subtle changes on social platforms. That's why it's good to step back occasionally and reassess the landscape. Are you missing new features that could help your company on social?
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| Use APSP manufacturers' agents to maximize your profits
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APSP
The APSP Manufacturers’ Agents Council is proud to present a seminar about the many benefits of using manufacturers' representatives. Join them on Thursday, Nov. 3 from 8-9 a.m. in rooms 348-349 in the Ernest M. Morial Convention Center for this free hour-long seminar is designed for companies who use or are interested in using manufacturers' representatives. For more information about APSP Manufacturers' Agents, visit APSP.org or email Tony Gonzalez.
TechCrunch
If you listen to the wrong people, the North American manufacturing industry is doomed.
There is no denying that the U.S. and Canada have been losing jobs to offshore competition for almost half a century. From 2000 to 2010 alone, 5.6 million jobs disappeared. Interestingly, though, only 13 percent of those jobs were lost due to international trade.
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