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Special EXPO Edition
Celebrating Members in New Orleans
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Congratulations 2016 APSP Award winners! On Monday, APSP celebrated pool, spa and hot tub professionals at Generations Hall in New Orleans. View the winners at APSP.org/AwardsGallery and watch future newsletters for additional photos.
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Promoted by
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| WAVE Young Professionals announce new leaders
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Congratulations Mitch Katz and Skye Svenningsen! At their EXPO meeting the WAVE Young Professionals Network officially recognized Mitch and Skye as the 2016-2017 WAVE Network committee co-chairs. Later the group held a networking event at Fulton Alley. To join the WAVE email Wave@apsp.org.
APSP Gold Partners are definitely representing at the Int'l Pool Spa Patio Expo! Thank you, (left to right), S.R. Smith, Lonza, Latham Pool Products and Nordic Hot Tubs for your continued support.
If you're here in New Orleans, visit us in APSP booth No. 2251. Enjoy coffee in our member lounge, ask our experts questions, learn about how HomeAdvisor can help you with lead generation and much more.
Pool and Spa News
Virtual reality (often shorthanded to VR) promises an evolutionary leap forward in the way builders design. It not only could spell the end of "but-I-thought-this-was-supposed-to-be-that" mishaps, but also increase close rates. Long gone are the days when builders had to sell a $250,000 project based on something they sketched on paper.
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The new ®ease Floating Sanitizing System from FROG puts consumers at ease with Fresh Mineral Water® benefits and SmartChlor® Technology that reduces chlorine use by 75% with shocking only once a month. The best part is the ®ease repeat business model with strong profits for retailers.
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Aqua Magazine
Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds long-term customer relationships — a key part of any business plan. But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases?
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By Katina Smallwood
 As the holidays approach, consumers will flood stores in search of the perfect gifts for their loved ones. Nestled in between sales crazes of Black Friday and Cyber Monday, Small Business Saturday gives buyers looking to get the best deals an opportunity to support small businesses by shopping small and local. The promotion has become such a success since its launch in 2010 that it is now an annual event. This year, the event will be held Nov. 26.
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Business 2 Community
Digital billboards are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Every small business should know these tips about digital billboards.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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King Technology, Inc.
The makers of POOL FROG and SPA FROG now offer a complete mineral pool care system for the fastest growing pool market! This “portable pool” is made for fun, and Flippin’ FROG helps consumers keep it that way with patented minerals and a low dose of chlorine.
Read more
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| SMALL BUSINESS MANAGEMENT |
By Jessica Taylor
 After giving businesses more than six months to prepare, the final Department of Labor rule change regarding overtime regulations will become effective Dec. 1, affecting more than 4.2 million workers. Currently, an employee making at least $23,660 per year can be classified as "exempt," thus preventing the opportunity for overtime pay. The adjustment would increase the threshold to $47,476. With only one month left, do you know how the law will impact you and your employees?
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By Don Rosato
 Although it's in its plastics industry end-use product infancy, 3-D printing is a disruptive, technology-driven innovation that will change the face of manufacturing in the coming years, provided additional plastic material development takes place. The growth of 3-D printing plastic materials is entering an important 3-5-year development phase where it is evolving from highly publicized prototypes and molds/tooling to end use industrial and consumer products.
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Ozy
When it comes to manufacturing prowess, mastering the science of streamlined, efficient production is job No. 1. With so much money at stake — in 2015, manufacturers contributed a whopping $2.17 trillion to the U.S. economy, according to the Bureau of Economic Analysis — it’s all about the bottom line. And the bottom line relies on productivity.
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