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Formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation
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Aqua Magazine
A deadly outbreak of Legionnarie's disease in North Carolina has infected 141 people, hospitalized 94 and killed four people, making it the largest Legionnaire's outbreak on state record. Investigations are still ongoing, but officials currently suspect the outbreak originated from a hot tub display at the NC Mountain State Fair in early September.
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Aqua Magazine
A pool owner recently called for an estimate for weekly pool service. I went over there, checked it out and gave her a quote of $140 a month.
She was visibly taken aback. "Wow, you're really expensive!" she said.
So I ask her what she's currently paying. "Sixty dollars a month," she said.
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UL provides a one stop shop for all of your pump certification needs. We test to international, national and regional standards such as DOE, NSF, CEC, ENERGY STAR®, IEC and UL safety certification. Learn more at UL.com/pool
Are your pumps primed? Find out here - UL.com/pumpcertification
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Retail Dive
Incopro's study highlights problems for brands and consumers and a potential legal quandary for Google, which is estimated to command about 93% of the search market worldwide. It also raises important issues as Google builds out its e-commerce platform, Google Shopping, as an online destination.
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The Wall Street Journal (subscription)
The holiday hiring frenzy is under way and robots are joining the rush to seasonal jobs.
Retailers and logistics operators facing a tight labor market are ramping up automation at warehouses for the holidays, when online order volumes can surge tenfold as consumers load up digital shopping carts in the weeks around Thanksgiving and Christmas.
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| SMALL BUSINESS MANAGEMENT |
By Catherine Iste
More than 50% of Americans over the age of 12 have listened to a podcast. For businesses selling goods or services directly to consumers, this confirms that podcasts are mainstream. Does this, however, mean they are a good way for us to focus our time, energy and marketing dollars? Perhaps. Here are a few things to consider before starting a podcast.
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Be the leader in your own territory!
Warranty Support ◦ Marketing ◦ Referrals
◦ Technical ◦ Product Support ◦ Training
727-539-0844
Visit us at the 2019 International Pool & Spa Expo, Booth #1540
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Business 2 Community
We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the holiday season. Business owners know that the fall and winter months are, without a doubt, the most profitable time of the year.
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Waterco’s award winning MultiCyclone is a brilliant revolutionary filtration device that works on the basis of centrifugal water filtration. It captures 80% of the dirt load before it ever reaches the media filter and is designed with no moving parts and no filter media to clean or replace.
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When you have your pool resurfaced with Fibre Tech, you get a beautiful non-abrasive surface that reduces chemical cost and requires less maintenance throughout its lifetime.
30+ years creating commercial and residential Fiberglass solutions.
25 Year Limited Warranty
Come see us at the 2019 International Pool & Spa Expo, Booth #1540
727-539-0844 Largo, FL
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The Washington Post
"Things are not good. We didn't anticipate this level of deterioration," he said. "Orders are down across the board."
The sudden slump at this 110-year-old company illustrates the economic erosion that is challenging President Trump's signature promise to restore a lost era of American manufacturing greatness. Even as the $21 trillion U.S. economy continues growing, and unemployment hovers at a half-century low, factory activity has contracted for two consecutive months, according to the closely watched Institute for Supply Management index.
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Forbes
Maciej Kranz writes: When I first attended the Hannover Fair, the "who's who" of industrial automation showcased mostly homegrown solutions based on proprietary technologies. That was 12 years ago, and none of the high-tech players even bothered to show up at this major industrial automation event. Back then, the vertical industrial and horizontal digital worlds were far apart.
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| SHAREABLE CONTENT OF THE WEEK |
Narcity
Stress is inevitable, and the one sure resolve is hitting the beach. If you're in Louisiana, you've got a couple sandy beaches to choose from, but you can now save your coins thanks to one miracle company. This Louisiana company will hook your backyard with a Louisiana beach, complete with crystal blue waters and sandy surroundings.
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Chlorine margins are shrinking. With Card On Guard you can earn $50 on every unit sold. Combined with the 50% of chlorine the pool owner still purchases from you, you earn more than selling chlorine alone.
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Pool Tiger benefits both Pool Builders and Owners:
Greatly Reduces Plaster Dust and Scaling
Protects Finishes & Reduces Warranty Callbacks
Lower Chemical Costs and Less Time Brushing
Works Well for Chlorine and Salt Systems
Call for Dealer Pricing: 800-556-2806 or GET INFO
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PHTA
The Pool & Hot Tub Alliance (PHTA) will be exhibiting this week at the 2019 International Pool |Spa |Patio Expo in New Orleans, Louisiana. If you're attending, we would love to see you. Visit us in booth # 935 and learn more about PHTA, plus talk to the experts and get answers to your certification, training and technical and standards questions. Check out the lineup of PHTA Demo Area sessions. We look forward to seeing you there.
PHTA
Congratulations to Superior Pools of Southwest Florida, Inc.! For the third year in a row, they have been PHTA’s International Awards of Excellence Fan Favorite Award Winner. PHTA would like to thank all that voted. We encourage you to submit your best installations to the 2020 International Awards of Excellence (AOE) Program starting February 3, 2020. View all our 2019 AOE winners at the PHTA Inspiration Gallery here. For more information on AOE, email Lorna Watkins at lwatkins@phta.org or call her at 703.838.0083 ext. 121.

Special Meeting at PSP Expo for PHTA Instructors Happens This Thursday
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PHTA
PHTA will host a special meeting at the International Pool | Spa| Patio Expo for PHTA Instructors. Happening on Thurs. Nov. 7, 2019 from 2:30-5:00 p.m. in rooms 350-351 at the Ernest M. Morial Convention Center in New Orleans, Louisiana, it is the place to be to learn about the future of PHTA University courses and get answers to your questions. Not only will you learn about PHTA University courses, but you'll be able to meet and speak to PHTA's new President & CEO, Sabeena Hickman, CAE. For more information, email PHTA's Director of Education, Silva Uribe at suribe@phta.org.
PHTA
PHTA would like to thank our WAVE Young Professionals Network Sponsors, Innovative Water Care, Zodiac Pool Systems and WAVE International Pool | Spa| Patio Expo reception sponsor, Evosus Business Management Software. Through their generous support, we can continue offering great programming and networking opportunities to the next generation of association and pool and hot tub industry professionals. For more information about PHTA Sponsorship opportunities, visit APSP.org/Sponsorship or email Seth Ewing at sewing@phta.org.
PHTA University In-Person Training Coming to a Town Near You
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PHTA
If you couldn't attend in-person PHTA University courses at the 2019 International Pool | Spa |Patio Expo, don't worry. Starting this December, PHTA University training will be coming to a location near you. Check out the schedule here:
Date |
Event |
Location |
Education |
Nov. 21-22, 2019 |
Robert Dalton (Instructor) |
Port St. Lucie, Florida |
PPSO |
Dec. 2-5, 2019 |
2019 Canadian Pool & Spa Conference & Expo |
Niagara Falls, Canada |
AST |
Dec. 26-27, 2019 |
Robert Dalton (Instructor) |
Port St. Lucie, Florida |
PPSO |
Jan. 7-8, 2020 |
2020 Pool Corp Retail Summit |
Orlando, Florida |
CRP 201 |
Jan. 16-17, 2020 |
Robert Dalton (Instructor) |
Port St. Lucie, Florida |
PPSO |
Jan. 22-25, 2020 |
2020 Southwest Pool & Spa Show |
Houston, Texas |
CMS (hybrid), CST (hybrid), CBP |
Jan. 27-30, 2020 |
2020 The Pool & Spa Show |
Atlantic City, New Jersey |
CMS, CST, CBP, CHTT, CRP 101 |
Feb. 6-7, 2020 |
Portofino University |
Jacksonville, Florida |
CBP, CSP, CMS, CST, CHTT, CRP |
March 12-13, 2020 |
2020 PHTA Midwest Chapter Show |
St. Charles, Illinois |
CBP, CSP, CMS, CST, CHTT, CRP, PPSO |
March 12-13, 2020 |
Portofino University |
Jacksonville, Florida |
CPO |
April 9-10, 2020 |
Portofino University |
Jacksonville, Florida |
PPSO |
May 14-15, 2020 |
Portofino University |
Jacksonville, Florida |
CPO |
For more information about upcoming, PHTA University courses, email PHTAUniversity@phta.org or call 703.838.0083 ext. 127.
Stop by the Booth and Learn More About PHTA's 401K Retirement Solution
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PHTA
Reduce the work, liability and cost of offering a 401k retirement solution to your employees. You may also qualify to lock in lock in your profits and reduce your company and personal tax liability in the years it makes sense. Finally, certain states (CA, CT, IL, MD, MA, NJ, NY, OR, VT, WA) have passed legislation requiring employers of certain size by 2020 to offer a retirement plan or be forced to join a state mandated plan.
The PHTA Retirement Solution offers a turnkey, low cost, and low administration solution for all your retirement needs. Stop by booth # 935 at the 2019 International Pool | Spa| Patio Expo for materials. For more information about our 401k retirement solution, email Venture Pacific Financial Services Managing Director, Brian Brummell at bbrummell@vpisfinancial.com or call him at 949.421.3532.
| NATIONAL WATER SAFETY MONTH PARTNER |
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 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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