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As 2016 comes to a close, APSP would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of The APSP eNews a look at the most accessed articles from the year. Our regular publication will resume Wednesday, Jan. 4.
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By Hank Boyer
From Sept. 21: Networking is not something you do when you need to get a job or attract new customers. Networking is a lifestyle discipline that should be started by the time you graduate high school. Every skill required in networking is one you likely know and have used in past interactions. Now it is a matter of applying some best practices to what you already know to become an effective networker.
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By Mark MacDonald
From Nov. 16: Social media is a communication tool that will make or break your business's brand. Our marketing-cluttered world is demonstrated on social media. Simply open the global Twitter feed, and you'll see millions of people saying something. In real time, your feed churns so quickly you can't keep up, and little breaks through. But certain people's and brand's posts are "must reads" since you really enjoy their content. Imagine if your business was a must-read brand! It can be. Here's how.
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By D. Albert Brannen
From Nov. 21: Donald Trump will soon be our nation's 45th president. While many are still reveling in the historic significance of this election, this article contains some quick predictions on what a Trump administration could mean for workplace law and the nation's employers. Trump campaigned on an agenda of change, and he should be able to use his executive powers and a cooperative Republican Congress to get many of his initiatives passed.
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The new ®ease Floating Sanitizing System from FROG puts consumers at ease with Fresh Mineral Water® benefits and SmartChlor® Technology that reduces chlorine use by 75% with shocking only once a month. The best part is the ®ease repeat business model with strong profits for retailers.
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By Mayur Kisani
From Sept. 7: Measuring the return on your social media efforts has been steadily increasing in importance. To justify spending money, time and resources on digital/social marketing has become crucial for marketing departments as well as the senior management of an organization. The investment made needs to demonstrate the positive effects on the organization's broader business goals. But measuring the return on investment depends a lot on your overall business objectives.
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By Adam Ferraresi
From Nov. 30: There will probably never be a clear account on how many types of threats lurk on the World Wide Web, but one thing is for sure: We have never been in more danger from cyberattacks. Though it seems internet users have learned their lessons when it comes to falling for popup ads and suspicious email, hackers have evolved as well, finding new ways to earn a quick buck on security-unaware people. The latest form of malware that has shaken the internet to its core is ransomware.
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By D. Albert Brannen
From Nov. 9: Most people understand the importance of training managers and employees. However, experience teaches that some employers continue to make the same mistakes that undermine the value of the instructions they offer. The purpose of this article is to highlight some of the most common mistakes employers make. Hopefully, you will avoid these mistakes when you plan your next training program or event, and you will realize the benefit of your investment in your team.
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By Catherine Iste
From Sept. 28: The new overtime rules will affect an estimated 4 million workers, according to the U. S. Department of Labor. Many of those will be in the retail and hospitality industries, but the new rule could also have a significant impact on small business owners from doctors' offices to pest control companies. As we discussed in Part 1 of this article, many small business owners and their employees engage in a mutual agreement to misclassify positions as exempt.
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The Genesis Blu Fusion is a powerful saltwater bromine generator that uses Dead Sea salt to create silky smooth, safe, clean water without any chlorine. The unit installs in just 20 minutes on any spa and reduces water changes to just once per year, saving thousands of gallons of water.
Find out more information
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King Technology, Inc.
The makers of POOL FROG and SPA FROG now offer a complete mineral pool care system for the fastest growing pool market! This “portable pool” is made for fun, and Flippin’ FROG helps consumers keep it that way with patented minerals and a low dose of chlorine.
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By Jeffrey Scott
From Sept. 21: The fastest ways to grow your business is to add a super salesperson to your staff — but take your time and do it slowly to make sure you find a professional, high achiever. On the other hand, the quickest way to anger clients and harm your business is to hire a sales misfit. Here are some proven tools to help you understand the difference and hire smart. The most important tool is your patience. The easy decision is not always the best.
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By D. Albert Brannen
From Sept. 21: Managers today need varied types of training to do their jobs effectively. This article outlines the basic types of training managers should receive in the area of labor and employment law to effectively perform their jobs. Such training will go a long way toward preventing or at least minimizing legal liability for employment-related claims for employers.
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By Ronnie Richard
From Nov. 16: Donald Trump just shocked the world by winning the bid to become America's 45th president, defying the predictions by most experts and pundits. So how did a real estate and media mogul with a goofy hairdo and zero political experience suddenly come to be the next leader of the world's most powerful nation? It all boils down to some marketing basics. Say what you will about his policies and beliefs, but it's quite clear that Trump has always been a masterful self-promoter.
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