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ATA 2014: 'The doctor is always in'
Opening Plenary discusses the future of telemed

ATA 2014 kicked off with a star-spangled bang Sunday afternoon at the Opening Plenary. Edward M. Brown, M.D., ATA President and Chief Executive Officer of the Ontario Medical Network, delivered this year's opening remarks. Brown is convinced the telemedicine industry has finally hit its exponential S-curve. "I am fully believe that within the next 5 years, more than 50 percent of healthcare delivery will be virtual," said Brown.

Dr. Brown was followed by ATA's Chief Executive Officer Jonathan D. Linkous who presented the group with what he believes to be the challenges but also opportunities that face the industry today. Linkous says the telemedicine's time is now and the last 5 years have been the most exciting times over his course of 21 years as CEO. "We are at a time where telehealth is in the news," said Linkous, "It is growing like we have never seen it before...we have the tsunami that's coming, and we are all here waiting for it."

Reed Tuckson, M.D., ATA's Vice President and ATA 2014 Program Chair, quickly followed Linkous' remarks with a brief overview of what's to come at this year's meeting. "We are absolutely determined to make ATA everything you hope and want it to be," Tuckson said.

The highlight of the plenary was the Keynote Speaker, Paul Farmer, M.D., Ph.D., global humantarian, medical anthropologist and physician. Dr. Farmer discussed the vast differences between international healthcare and global health equity. What used to be one in the same, thanks to telemedicine, are now, entirely different entities. "No one will continue to say this [telemedicine] is not a cost effective way to deliver care," said Dr. Farmer. "This type of care delivery offers remoteness."

The Opening Plenary concluded with the ribbon cutting of the largest Exhibit Hall in ATA history.
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ATA 2014 Telemedicine Venture Summit connects investors, start-ups
Twenty-five start-ups convened for a forum of networking and collaborating with interested investors at this year's Telemedicine Venture Summit. This second-annual event kicked off Sunday morning's itinerary and provided a tailored match-making session allowing start-ups to receive prime one-on-one time with interested parties. Alexis Gilroy, J.D., Partner at Jones Day and ATA Chair of Business and Finance SIG, says the summit allows investors to strategically engage with these emerging companies, all the while making valuable business connections. "For many of these emerging companies, this is actually their first time they have sought venture really this is a way to incubate those conversations."
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Integrating mHealth into the Health System
How often do you hear the question “why don’t you Google it?” In today’s society, this question is used in every aspect of life. You can find everything you need through the Internet, so we might as well take advantage of it. We’re in a continuous evolving environment, especially when it comes to healthcare. When it comes to telemedicine and mobile health, we think futuristic possibilities – but when it really comes down to it, it’s the reality that’s going to increase productivity and efficiency throughout the industry.

Learning objectives from this half-day course were:
  • Increased knowledge about FDA's guidance for mHealth including device classifications, FDA's focused oversight objectives, and mobile app enforcement categories
  • Gain insight into mHealth applications and implementation in various healthcare environments
  • Approaches for engaging patients for change, and developing an innovative mindset
  • Reflect on issues related to programs of scale, lessons learned from previous implementation projects and model practices used to integrate mHealth into an organization
  • Identify several new and emerging technologies in mHealth

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Telemedicine and integration of school-based health centers
The Pediatric Telehealth Colloquium hosted its first session focused on the integration of telemedicine in a school setting. The presentation included not only examples of current school-based programs, but tips for establishing additional telehealth partnerships for interested parties. "Parents are working 8 hours a day, and kids are in school 8 hours a day, so why can't we provide that convenience to both the parents and students, making it easier for everyone," said presenter Sherrie Williams, LCSW, SBTC Specialist, Georgia Partnership for Telehealth.
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Monday Morning Plenary — 9 - 10 a.m.
Integrating Telemedicine
Don't miss this special opportunity to hear from Stephen J. Hemsley, UnitedHealth Group's President and CEO as he talks about the recent changes in insurance coverage and telemedicine's role in the future of healthcare. Dr. Reed Tuckson, managing director of Tuckson Health Connections, who also served many years as Chief of Medical Affairs at UnitedHealth Group, will facilitate the discussion with Mr. Hemsley and explore how innovations in mobile and telehealth applications can play a role in cutting costs and improving care for consumers and patients today and beyond.

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Implementation and Outcomes of an International Pediatric Diabetes Ocular Telemedicine Program
11 a.m. - 12 p.m.
Meeting Room 339

This how-to panel will include the capturing and evaluation of stereoscopic nonmydriatic digital retinal images, auto-refraction and medical risk factors of children. In addition, the panel will teach the importance of lifelong retinal examinations and providing diabetes (DM) education to the patients and their families in order to prevent and/or delay the onset of DM related complications such as DR. Follow-up and treatment recommendations will be provided based on evidence-based care guidelines. Patient records from November 2006 to January 2013 will be reviewed.

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Telemental Health 2.0: Cutting Edge Technologies
11 a.m. - 12 p.m.
Meeting Room 337

This panel will focus on the latest innovations in telemental health, TMH, including second generation Smart Phone/Tablet Apps as well as the use of Big Data and Social Media as it applies to TMH. Dr. Godleski will address how the U.S. Department of Veterans Affairs, VA, has collaborated with the Department of Defense, DoD, to develop the next generation of mobile technology to reach difficult to reach populations. She will join Dr. Gahm to discuss success stories in TMH. Dr. Gahm will discuss some of the innovative work that at the Department of Defense, National Center for Telehealth and Technology, with a focus on DoD mobile health strategy, including next generation Smart Phone/Tablet Apps. Eugene Augusterfer will discuss the use of Big Data and Social Media applied to TMH using his experience in the Japan Earthquake, Tsunami and Nuclear disaster as a case study.

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Legal and Contract Issues That Impact the Development and Implementation of a Successful Telemedicine Program
1:15 p.m. - 2:15 p.m.
Meeting Room 327

Any organization that sets out to develop and implement a successful telemedicine program, including a direct-to-consumer program, will face a daunting array of challenges that will inevitably require collaboration with the organization’s legal team. For example, in setting up the technology infrastructure – what are best practice due diligence strategies in the technology procurement process, how to ensure that your contracts hold your vendors accountable, how to prepare for the situation when your vendor stumbles and what measures to take to protect your intellectual capital. This session will explore these important contractual and legal issues and best practices for a successful telemedicine program.

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Roadmaps Providing New Standards for Telemedicine Services:
ATA's Practice Guidelines

4:15 - 5:15 p.m.
Meeting Room 310

ATA's practice guidelines for telemedicine are the critical foundation for the deployment of telemedicine services. Standards form the basis for uniform, quality patient care and safety, grounded in empirical research and clinical experience. The establishment of such standards also accelerates the adoption of telemedicine by payers, administrators and providers who are full partners with ATA in their development along with industry, government agencies, medical societies and other stakeholders. Dr. Krupinski, Chair of the ATA Standards and Guidelines Committee will lead the discussion about how ATA’s practice guidelines are helping to shape service delivery in today’s healthcare environment. Leaders of three guidelines development work groups will share insights and discuss the importance and impact of their projects: Dr. Nina Antoniotti, Chair, Remote Monitoring Data Management practice guidelines, Ms. Lou Theurer, Chair, Burn & Wound Care guidelines work group, and Dr. Liron Pantanowotz, Chair, Telepathology guidelines work group.

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Innovation Spotlight — Room 304, Third Floor
What could be more innovative than telemedicine solutions for healthcare? For the past 30 years, the developers of high-tech telecommunication products and services have increasingly found answers to some of the toughest problems facing global growth. Innovators in this field represent cutting edge leaders whose disruptions save lives — the epitome of doing well to do good. We'll be meeting with high-profile X-Prize finalists and the ATA 2014 class of start-ups. These innovators will also be featured in the Exhibit Hall, so make sure you stop by their booth!

Please see page 25 of your program for more information

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OrthoScan — Booth 1521
Scottsdale, Arizona

OrthoScan, Inc. presents Mobile DI, a portable X-ray and flouroscopy device for remote off-site needs. Mobile DI, at only 35 lbs., can be easily transported to remote locations. Connectivity allows for the images to be sent wired or wirelessly in most imaging formats, making off-site diagnosis easy, cost effective and fast.
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Burlington, Massachusetts

The core swy|me technologies were developed in the 1990s as a custom software project using satellite technology to send video paired with traditional telephone calls. It evolved through ISDN to IP as a transport mechanism and clients asked for merged audio, content sharing and collaboration tools over the years. While significant client installations have been made over the years, it was always through a series of partnerships. Now that the cloud and software-based video collaboration market have matured, swy|me was formed to bring the development, sales, marketing, finance and support all under one roof for the first time and to deliver a world-class, human interaction from anywhere to anywhere.
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Cisco HealthPresence
Booth: 4617

Cisco HealthPresence can enhance delivery of care at a distance between patients, clinicians, and specialists. Using the network as a platform, Cisco HealthPresence software integrates high-definition video, advanced audio, third-party medical devices, and collaboration tools. MORE
Booth: 6028

Integron provides Telehealth kit deployment Direct-to-Patient or Clinic. Kit recovery and redeployment services, wireless enablement and management. HIPAA and ISO 13485 compliant, Prescriptive and Non-prescriptive deployments. MORE

Booth: 5017

Started by a physician 20 years ago, Medweb is a technology leader in the delivery of web-enabled, secure telemedicine, teleradiology and RIS/PACS solutions with over 1,000 installations worldwide. MORE
Booth: 4212

VGo replicates a person in a distant location. See, hear, talk and move around as if you were there. For healthcare staff and doctors, students, remote workers, and visitors in healthcare, education, and business. MORE

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Monday, May 19

Monday Morning Plenary
9-10 a.m
See page 9 of your program for details

Coffee Break in Exhibit Hall
10-11 a.m.
First Floor Exhibit Hall
Sponsored by Avizia

Concurrent Sessions
11 a.m.-12 p.m.
Third Floor
See page 44 of your program for details

Exhibit Hall Exclusive Time
12-1:15 p.m.
First Floor Exhibit Hall
Lunch is available for sale in the Exhibit Hall.

Concurrent Sessions
1:15-2:15 p.m.
Third Floor
See page 46 of your program for details

Coffee Break in Exhibit Hall
2:15-3 p.m.
First Floor Exhibit Hall
Sponsored by Panasonic

Concurrent Sessions
3-4 p.m.
Fourth Floor Ballroom
See page 48 of your program for details

Concurrent Sessions
4:15-5:15 p.m.
Third Floor
See page 50 of your program for details

Exhibit Hall Reception
5:15-6:30 p.m.
First Floor Exhibit Hall

10 a.m.-6:30 p.m.

ATA 2014 Daily News
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