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WBFO-FM
The Buffalo and Erie County Botanical Gardens saw busloads of visitors Sunday, quick with cameras on plants inside and out. The visitors were the experts from the Garden Writers Association, holding its annual conference. Not only were they touring the botanical gardens with its major renovations, they were inside a Frederick Law Olmsted creation, South Park. Association President Kirk Brown tours the country as an expert on gardening, including acting as Olmsted to talk about his work in creating American land use design.
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The Mission via Medium
In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: "I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of brush salesman or double glazing salesman, out on the road to hawk this book. He got all the fun writing it. I'm the poor bastard who has to go sell it."
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Recode
Reports of the death of the written word are greatly exaggerated. The much-lamented and much-snarked-about phrase "pivot to video" is, if I'm being honest, somewhat warranted — video advertising is becoming central to every digital media company's revenue model. But along with the effects on advertising, we're also massively misunderstanding a pretty critical shift in journalism itself.
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HuffPost
Signing a contract with even a brand-name traditional book publisher initially feels like a ticket to Nirvana. You may expect, for example, your new publisher to set you up with a big fat advance, a multi-city promotional tour, your very own personal PR rep and multiple copies of your book on every bookshelf in the nation (and Canada) for as long as you and your book shall live.
But to understand how book publishers really work, study this list of what I call the four great "myths" of traditional book publishing.
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CNN
Facebook wants you to read more articles on its mobile app.
The social media giant announced it will prioritize stories that load faster on a user's mobile News Feed. Stories that take longer to load could appear less.
"When sites take a long time to load, people will abandon it," Greg Marra, a product manager at Facebook told CNN Tech. "It's frustrating to click on a link that goes to a slow web page."
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Marketing Dive
Google is currently developing "Stamp," new technology that allows publishers to create visually-oriented media content similar to Snapchat's Discover portal, as reported by the Wall Street Journal.
The tech giant is reportedly in talks with Vox Media, CNN, Mic, the Washington Post and Time Inc., to become part of the project expected to be officially announced this week.
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NewsWhip
We haven't looked at the engaged sites on Facebook in a few months, and there has been plenty of action in the meantime. For example, the Daily Mail recorded over 26 million interactions to become the most engaged site on Facebook for the first time.
Top publishers including BuzzFeed and the Huffington Post continue to achieve tens of millions of interactions each month.
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Did you know money really can grow on trees? Learn how trees cut costs and save energy from arborists at Davey Tree. MORE
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Greenhouse Grower
There are three primary lighting applications in the production of floriculture crops and others grown in semi or fully controlled environments. I will discuss these applications and lighting technology options in three talks (some in collaboration with Dr. Roberto Lopez) at AmericanHort's Production Technology Conference in Dallas on Oct. 10. Here's a summary and preview of the information to be presented.
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The Christian Science Monitor
When we moved to a guest ranch in the High Rockies, I was thrilled to live among the wildlife. Every day was a mountain safari: Great horned owls swooped across the yard. A spotted bobcat perched in a tree. Jack rabbits froze mid-dash to curl up into balls, immediately camouflaged as large, gray stones. Elk thundered past the window at night. A bald eagle coasted in the clouds. It was all just heavenly!
Until I planted a garden.
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The Guardian
Despite the splash caused by self-publishing superstars such as Amanda Hocking and EL James, the average amount earned by DIY authors last year was just $10,000 — and half made less than $500.
With Hocking raking in sales of $2.5 million, Fifty Shades of Grey's James signing up to a mainstream press for a six-figure advance and a slew of deals for other self-published successes, the sector is starting to look like a gold mine for would-be authors.
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Pew Research Center
In the U.S., roughly nine-in-ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, "born on the web" news outlets. Digital advertising revenue across all digital entities (beyond just news) continues to grow, with technology companies playing a large role in the flow of both news and revenue. While online news includes the digital operations of many so-called "legacy" news organizations (those that originated in print or broadcast), this audience section presents data about digital native news publishers — those originally founded on the web.
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MediaShift
Last week, a new research paper hit the internet from the Engaging News Project on one of my favorite topics: the website redesign.
I pay particular attention to website redesigns because of what they tell us about the latest trends in how users experience news online and how we want users to experience the news. Layout decisions are informed by the biggest forces pressing on the news industry.
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Adweek
Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world's next go-to management consultancy.
"Everything we do is from and for our audience," said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. "Yes, Bloomberg is a media owner, but it's so much more," Benett told Adweek.
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GWA
During the GWA Awards & Honors Dinner, sponsored by Proven Winners ColorChoice Shrubs and emceed by Dr. Allan Armitage on Monday, Aug. 7, the recipients of GWA Honors and GWA Media Awards Silver Medal winners were recognized, and the 2017 Media Award Gold Medal winners were announced. GWA congratulates this year's winners!
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GWA
GWA's 2017 Election of Officers & Directors has officially closed, and the results are in! Elected officers and directors' terms began at the 2017 GWA Annual Conference & Expo in Buffalo, N.Y., Aug. 4-7. After a record year of voter turnout, GWA thanks all those who took the time to cast their ballots.
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GWA
GWA congratulates recipients of its 2017 Honors, recognizing excellence and service in the green communicators industry. Honorees will be presented their awards during the 2017 Awards & Honors Dinner at the GWA Annual Conference & Expo in Buffalo, N.Y., on Monday, Aug. 7.
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GWA
GWA congratulates the winners of the 2017 Media Awards Silver Medals, a special designation recognizing the top talent in competition categories. GWA Media Awards is the only national online media awards program for the gardening communications industry.
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GWA
In the June-July 2017 issue ...
- Sally Cunningham previews one of the private gardens featured on the #GWA2017 Tours
- Tips for first-time #GWA2017 attendees from Carol Michel
- Reflections from GWA President Kirk Brown
- New and returning columns covering: Food with Denise Schreiber and Sustainability with Nancy Taylor Robson
- Overview of publishing contracts with GWA attorney John Hazard
- GWA member profiles on Allen Bush and Teresa Watkins
- Recaps of recent Gro1000 events
- GWA regional, publishing and industry news
- Plus much more!
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GWA
The GWA community was saddened to learn of the passing of Daniel Gasteiger on June 1 due to pancreatic cancer. Some of you may not know but it was Daniel who first conceived of a blog for GWA. In honor of his life and influence among our members, we offer these memorial comments from those who knew him.
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