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Adweek
Communication on social media requires a different set of skills than writing blogs or advertising copy. You’ll be reaching out to a different audience and using a different medium, and your messages should reflect those differences.
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Poynter
Over the past couple of years, Twitter has done the bare minimum to fight fake news, avoiding the kind of negative press that has plagued Facebook in the process. And for a while, that strategy worked — until now.
Last week, pretty much every major technology platform took action against Alex Jones, a notorious conspiracy theorist and host of InfoWars. It came after nearly a month of coverage from media and tech reporters about InfoWars' continued existence on the platforms.
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Digiday
Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it's changing the pitch to Instagram.
Brand marketers have cooled on the news feed as an advertising vehicle because they see it as little more than a place for less-premium direct response ads, said four ad buyers interviewed for this article.
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The Atlantic
Google, Facebook, Twitter and the internet are not media. They are something new we do not yet fully understand.
We are often doomed to see the future as the analog of the past. Journalists see screens that contain familiar text and images, and that serve what used to be their ads — and they call that media. Such a mediacentric and egocentric worldview brings too many presumptions and misses too many opportunities.
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Nieman Lab
The Wall Street Journal is not exactly known for its sense of whimsy — but that's what the folks revamping its newsletter system are aiming for.
When Cory Schouten and Annemarie Dooling (formerly of CJR/Indianapolis Business Journal and Vox Media, respectively) joined the Journal's newsletter team earlier this year, they embarked on the journey of whittling down the paper's 126 newsletters.
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The Paris Review
When I was sixteen, I read ten books a week: E. E. Cummings, William Faulkner, Henry James, Hart Crane, John Steinbeck. I thought I progressed in literature by reading faster and faster — but reading more is reading less. I learned to slow down. Thirty years later, in New Hampshire with Jane, I made a living by freelance writing all day, so I read books only at night. Jane went to sleep quickly and didn't mind the light on my side of the bed.
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Digiday
Subscriptions are a great way to draw a steady stream of revenue from readers — unless readers share their login credentials with everyone they know.
As publishers try to grow subscription businesses, they have to figure out how to handle password-sharing, a phenomenon that subscription services like Netflix and Spotify have wrestled with for years.
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Poynter
A shift in the way Google views and ranks web pages may be sending more traffic to news publishers in a continuation of a trend that started early last year.
On July 1, Google switched to mobile-first indexing, meaning Google's bots started crawling through websites as though they were seeing them through smartphones rather than desktop devices.
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Chemical-Free Mosquito Dunks® kill mosquito larvae before they’re old enough to bite. The active ingredient is BTI, a natural bacterium that kills mosquito larvae but is harmless to people, pets, fish, plants, beneficial insects and wildlife. The BTI in the Dunk® will kill mosquito larvae for up to 30 days.
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Are you looking to promote your business? The GWA News Clippings is delivered to the inboxes of professional garden writers across the country! To find out how to feature your company in the GWA News Clippings, contact Geoff Forneret today at 469-420-2629.
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Nieman Lab
Breaking News, which sent out news alerts from around the globe 24 hours a day, was beloved, but that wasn't enough to save it. The company, consisting of a Twitter feed (with 9.1 million followers), app and website, was shut down by its owner, NBC News, at the end of 2016. A little under two years later, the founders of Breaking News think they've found a way to bring back the product (sort of) while making money.
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The Christian Science Monitor
Memo to chipmunks, May 21: I surrender. Unconditionally. I don't mind so much that you can leap onto feeders. It's OK that you can unhook suet feeders, fling them to the ground, undo the latch, and drag off the suet. I don't even mind that you don't respect me enough to pretend to run off when I shout at you. But when I saw you today, leaping onto the hummingbird feeder, tipping it just so with your hind paws, and sipping that pink stuff out of the artificial flowers — that's it. You win. I give up.
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CNN
A twisting, tree-covered skyscraper in Melbourne is set to become Australia's tallest building, after it was announced as the winner of an international design competition.
Set to break ground in 2020, the proposed "Green Spine" project comprises two main towers, the tallest of which will reach more than 356 meters (1,168 feet) into the sky.
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Atlas Obscura
Across the United Kingdom and Ireland this summer, heatwaves and wildfires have been revealing hidden signs of the past, from crop marks dating back thousands of years to giant signs meant to signal World War II pilots. At Chatsworth House, a Derbyshire estate perhaps most famous for its connection to Pride and Prejudice, the heat wave has exposed the outlines of a long-gone world — the gardens and village that existed here back in the 17th and 18th centuries.
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 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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