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Buffer Social
Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo, who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends.
But we feel there are ways we can combat this organic reach decline on Facebook, and we'd love to share some strategies with you.
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Adweek
With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.
Businesses need to quickly figure out what's best for their audiences in order to generate better engagement and increased brand loyalty.
Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
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WAN-IFRA
We struggled for hours to find a name for this report. We are not promoting Facebook, which is essentially a hard-hitting rival for digital ad dollars. Neither are we fighting Facebook, a valuable source of new readers and some shared revenue.
We are certainly not talking about fake news. Fake news relates to issues of trust and quality, which have an impact on the business model. But we address that in other forums.
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Constant Contact
When budgets are tight, marketing might be the first expense you look to cut.
Let me stop you right there.
While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.
But with so many digital tools available, how do you know where to start?
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Nieman Lab
If you build a quality news brand and deliver that news in a quality format that's convenient, customizable and clean, readers will come — and maybe pay. This is according to a qualitative report that was commissioned by the Reuters Institute and undertaken by the firm Kantar Media (with funding from Google's Digital News Initiative). For the report, researchers interrogated news consumers' openness to paying for (or not paying for) news online through discussion groups in four countries.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
If You Can’t Read It - Don’t Feed It!
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Poynter
What do you call the people who sell ads, run events, create products and market the journalism you and your newsroom create? Probably "the business side."
As we begin talking about what journalists need to learn about the business of journalism, it's interesting to look at the language we use to describe our non-news colleagues. "The business side" implies there's more than one side. And often, it can seem we're pitted against each other.
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Poynter
Google News announced a new focus on hyperlocal and community news with a feature called Community Updates.
Hurricanes Harvey and Irma really showed the power of local journalists as the eyes and ears of the community, said James Morehead, a product manager at Google News. Local news pulls communities together, he said, and informs voters about issues that directly impact them.
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NiemanLab
This year, the iPhone turned 10. Its launch heralded a new era in audience behavior that fundamentally changed how news organizations would think about how their work is discovered, distributed and consumed.
This summer, as a Knight Visiting Nieman Fellow at Harvard, I've been looking at another technology I think could lead to a similar step change in how publishers relate to their audiences: AI-driven voice interfaces.
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Electric Literature
In the past several days, I have read the following books: Just Mercy, Hillbilly Elegy, Rise from Darkness, and String Theory, David Foster Wallace's exploration of greatness in tennis. I read Walden while boiling water for pasta and The Bully Pulpit while pretending to use the bathroom to get a break from my toddler.
Since you're wondering: no, I haven't taken a speed reading course (although I did read 10 Days to Faster Reading). I signed up for Blinkist.
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Using Less Water & Maintenance to Compliment the Garden: Plant in fall with the right seeds.
Want a lush, dark green lawn that uses 75% less water, needs only monthly mowing, stays
green without toxic chemicals & never invades the flowers, with few weeds, so you can
spend more time with family & on the garden? To look like this.
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Greenhouse Grower
An impressive group of more than 100 growers, garden center retailers, landscapers and allied trades from the green industry gathered in Washington, D.C., for AmericanHort's legislative fly-in event, Impact Washington, Sept. 11-13. The sold-out event was an importantly timed mission of advocacy for the green industry, providing opportunities to communicate with lawmakers about three of the most pressing issues we face — labor and the workforce, research and innovation, and tax reform.
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The Washington Post
Allen Lacy, the late and venerated garden writer, once called fall "the neglected season." But it has become a prime focus for many American gardeners.
"We like the way the different textures come to the fore," says Ann Friedman, a retired Montgomery County teacher, who with husband Tom, author and New York Times foreign affairs columnist, gardens on seven acres in Bethesda, Maryland.
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Did you know money really can grow on trees? Learn how trees cut costs and save energy from arborists at Davey Tree. MORE
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The Washington Post
The Dutch garden designer Piet Oudolf is known the world over for his ability to weave dazzling tapestries of perennials and grasses. In the United States, he has created plant combinations enjoyed by millions: at Battery Park and the High Line in New York and the Lurie Garden in Chicago's Millennium Park.
Earlier this month, Oudolf found himself immersed in what may be his most unlikely public project to date, on the outskirts of the little Delaware town of Dagsboro.
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GWA
Are you or someone you know a college or technical school student interested in pursuing a career in garden writing, photography or blogging?
The GWA Foundation, the 501(c)(3) charitable partner of GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications.
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GWA
If I had my preference, and a direct line to the Sun God, I'd order "cloudy bright" or "early morning" or "approaching twilight" for every garden photography job. Soft light is flattering to most subjects, but particularly to plants and gardens. Unfortunately, I can't control the weather. That means I'm often forced into having to work in less than ideal light.
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GWA
Welcome to the newest iteration of GWA's premier publication, On the QT, featuring a fresh layout, new columns and even more GWA news and updates. Both members and non-members always have access to the latest On the QT issue.
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GWA
Beginning at 8 a.m. on Wednesday, Oct. 4, Landscape Expo will give attendees a preview of the show, along with insights from industry publications. Attendees are encouraged to bring a brown bag breakfast.
Similar to TPIE, The Landscape Expo is a show aimed at people in the business of selling plants and plant care to the public. There are many good stories to be had, plus a number of editors wandering about.
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GWA
What will I find at the GWA meeting in Rhode Island on Oct. 13? For garden communicators: Learn new ways to talk about plants and gardening to better market plants and yourself.
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