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Book Business
Testing books isn't a common practice in the publishing industry. It makes sense, considering that for the majority of the industry's history, acquiring a new title relied on an individual editor's intuition and skill. In the past, the only way to find out if a book would be successful in a certain demographic was simply publishing it and seeing how the sales performed.
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GWA
Audio files of presentations are free to Symposium registrants using a special coupon code (sent to you via email). Non-registrants to the 2015 Symposium may purchase audio recordings of each presentation for a nominal fee.
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GWA
GWA again will be a major presence at the Mid Atlantic Nursery Trade Show (MANTS) in Baltimore from Jan. 6-8. Join fellow GWA members for Connect Meetings on the evenings of Jan. 6-7 (CORRECTED DATES) in the grand lobby of the Lord Baltimore Hotel to plan strategies for covering the trade show, organize dinner plans, exchange business cards, and discuss what's hot and who's new! Click the link to register for a MANTS Press Pass and to attend the Networking Breakfast, as well as volunteer to help staff the trade show booth.
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PRODUCT SHOWCASE
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Dramatic new Easy Wave® Velour spreading petunias accessorize your outdoor living space with rich, long-lasting color. Find decorating inspiration and how-to gardening advice at wave-rave.com.
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GWA
Stay up to date on developments for the 2016 GWA Symposium. Join the "GWA 2016 Great Georgia Gardens" Facebook page.
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GWA
Employers seeking job applicants may list full-time, part-time and freelance openings at no cost. Post your communications related job opening here. Details.
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Talking New Media
There is a bit of a debate going on right now about whether e-book sales are falling, or still rising, whether e-books are a good development for publishers, or a dead-end. That the debate is going on at all is a reflection of the fact that the industry is being as badly led as that of the newspaper and magazine industries.
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The Authors Guild
The Authors Guild, the nation's largest and oldest society of professional writers, discussed the benefits of competitive e-book pricing in a friend-of-the-court brief filed with the Supreme Court of the United States.
The brief, filed jointly by the Authors Guild, Authors United, the American Booksellers Association, and Barnes & Noble, bolsters ongoing advocacy efforts by the Authors Guild and Authors United and asks the Supreme Court to review a decision by the Second Circuit Court of Appeals in U.S. v. Apple.
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The Wall Street Journal
I've been hearing about the demise of book publishing since the first day I stepped through the doors of a publisher back in 1978. But here we are still, publishers like Little, Brown, with histories going back 100 and 200 years. What other American industry has companies still in existence after two centuries, evolving and modernizing but still doing much the same work?
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GigaOM
Last month, Amazon opened a bookstore in a mall that used to house a Barnes & Noble. Much has been written about this foray into the physical realm: It's been called a potential library of the future; Amazon itself has been called the Darth Vader of the books business; and some have wondered about the possibilities afforded by a location that bridges online and offline commerce.
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Nail Your Novel
An author name is a brand, of course, and traditional publishing has a long history of strategic pseudonymery. Names or initials might make a writer sound more exciting, more serious, more like an already famous author (JRR Tolkien and George RR Martin, anyone?). Androgynous names might do you favors if your readership is gender sensitive. A new surname might put you at a more visible part of the bookshelves or next to giants of your genre (George RR Martin again).
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Book Works
It's never too early to think about your book cover design. Even if you've got writer's block, at least you'll feel like you're getting some work done. And you are! Here are eight ways to jump start your book cover design process, including resources for artwork and photography. When it's time to hire a cover designer, you'll be able to judge from their portfolio if they're right for you, and you'll also be ready for an educated and productive conversation with them.
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The Bookseller
The Society of Authors is seeing a number of "once well-known authors" apply for assistance to its Pension Fund, intended to help those who have fallen on hard times — when with fairer contracts allowing rights reversion they could be making an income from their backlist, SoA chief executive Nicola Solomon has said.
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