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Coachella Kicks Off a High-Stakes, Still Uncertain Concert Season
The New York Times
Two years ago, Tokimonsta, an electronic producer and D.J., was gearing up to play the Coachella Valley Music and Arts Festival when the mega-event — along with virtually the entire concert business — was abruptly shut down by the pandemic. The pause gave her a much-needed break from touring, but then late last year her return to the stage was thwarted when she contracted Covid-19 on the road, despite being vaccinated, and had to cancel the remainder of her shows, again.
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Coachella 2022: How to get free NFT's and what perks could you get with them?
Marca
Coachella Valley Music and Arts Festival is innovating with its pass holders for the latest festival.
Coachella is jumping into one of the latest and most expensive trends, the NFTs. They will grant free access to their pass holders to download a specific NFT. All attendees who download the NFT granted by Coachella could cash in for several benefits at the festival. Items and experiences like a faster entry lane, access to limited-edition merchandise, and food and beverage vouchers.
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Philadelphia, Pennsylvania's New Tourism Campaign Advances Close-To-Home Strategy
Skift
Visit Philadelphia launched the first phase of a $3.5 million tourism campaign, its first big push since the start of the pandemic with spending edging toward 2019 levels.
“Pack Light, Plan Big, For Philly” is partly focused on attracting visitors from neighboring drive destinations such as New York, Washington D.C., Baltimore and Canada. But there’s also a big focus on getting residents to explore their backyard.
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This Female-produced Texas Parade Is One of the Largest and Oldest in the U.S. — See the Incredible Photos
Travel + Leisure
San Antonio's biggest festival, Fiesta, wrapped on Sunday, April 10, after a two-year hiatus during the COVID-19 pandemic. The founding event for the 10-day festival is the Battle of Flowers Parade — one of the oldest parades in the United States. While the origins started in 1891 to honor those who fought in the Battles of San Jacinto, Alamo, and Goliad for the independence of Texas as a republic, the current-day celebration brings all of the city's cultures together for a festive explosion of hometown pride during the spring season.
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Massachusett's Boston Symphony Orchestra cancels its European tour due to rising COVID cases
WBUR-TV
The Boston Symphony Orchestra has cancelled its upcoming European tour.
In a statement, BSO leaders said they canceled the tour due to concern over rising COVID-19 cases in Europe and the U.S. and, therefore, the potential for travel disruptions. Additionally, there has been an increase in COVID-19 cases among members of the orchestra and the Tanglewood Festival Chorus after recent Symphony Hall performances.
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Arkansas Tourism leaders preparing for super event
The Jonesboro Sun
The 2022 tourism system is getting underway in Arkansas, and the hospitality industry is ready for a big year. But they also need to prepare for April 8, 2024, said Kim Williams, a travel writer for the Arkansas Parks and Tourism division.
“This is going to be a tourism event like we’ve never seen,” Williams said of what has been tagged the Great North American Eclipse. And she said Jonesboro, Paragould and Piggott will be in the perfect spots for sky gazers to see it. Neighboring communities will be able to capitalize on it, too, Williams told area leaders at the Delta Center for Economic Development at Arkansas State University.
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Rotterdam, The Netherlands Film Festival Moves Dates for 2023, Announces Staff Cuts
The Hollywood Reporter
The International Film Festival Rotterdam (IFFR) has announced the dates for its 52nd edition next year and unveiled restructuring plans after two years of online-only events have hit its bottom line.
The 2023 Rotterdam Festival, which organizers say will be “circumstances permitting” the IFFR’s first fully in-person event since 2020, is set to run January 25 to February 5, 2023.
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Bahamas Regattas And Festivals Return
The Tribune
Argriculture and Family Island Affairs Minister Clay Sweeting announced the relaunch of festivals, homecomings and regattas after a two-year hiatus due to the COVID-19 pandemic.
#At a press conference, Mr Sweeting said he is happy to bring these events back to the nation with the recent rollback in safety restrictions amid low coronavirus case numbers.
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Iowa State Fair shows it's a cash cow despite COVID-19
Axios
Despite COVID-19 dampening attendance, the Iowa State Fair's revenues were up by millions of dollars last year. The 2021 Iowa State Fair made around $36 million — about $2 million higher than 2019's profit, according to preliminary revenue data provided to Axios.
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Australia's Royal Easter Show marks double century
Bega District News
The history of agriculture will be on display at Sydney's Royal Easter Show as the governing body celebrates its 200th birthday.
Nearly 8500 animals will participate across 12 days, starting Friday, with tens of thousands of other entries in competitions judging everything from rats to roosters and reptiles. As part of the Royal Agricultural Society of NSW's 200-year celebrations, there is also a competition for best period-themed young horse riders and pooch owners, featuring costumes from the 1800s.
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The Masters: The Ins And Outs Of Sponsoring A Logo-less Event
Forbes
Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively.
At the Masters, global sponsors AT&T, IBM and Mercedes-Benz pony up millions for the privilege of being associated with pro golf’s Super Bowl. While the familiar logos of these multinationals get screen time during the television broadcast and on the app, onsite they are practically invisible. The lack of corporate logo bombardment at Augusta National stands out in an era where the trend is towards more marketing.
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House passes $55B aid package for restaurants, other businesses
Roll Call
The House passed a $55 billion package of aid to restaurants and other pandemic-ravaged industries following months of stops and starts, sending it to the Senate for negotiations with a rival bipartisan package that takes a different approach.
The nearly party-line vote was 223-203, with six Republicans crossing the aisle to back the bill and four Democratic "no" votes.
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