Questioning whether the future of events is really hybrid

The second wave of the pandemic has hit, and virtual events keep gaining traction. The environment is uncertain. The signs of polarization we covered a while ago have worsened. On one side, there are those that want to go back to live at all costs. On the other, those that...

Remember lessons learned from the last recession: Don't cut training

Twelve years ago, when the Great Recession hit and money got tight,...

Association management: Online vs. in-person engagement

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive...