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ISAE April Brown Bag Lunch Round Table
ISAE will offer a dual-location Round Table on How to Market to Millennials on April 7 from 11:30 a.m. – 1:00 p.m. RSVP here.
Meet ISAE in St. Louis for Summer Session 2015!
Save the Date for ISAE 2015 Summer Session in St. Louis, June 3 – 5. Register today!
Scholarships available for first-time Institute attendees
The Illinois Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for non-profit executives, to offer two $500 partial-tuition scholarships to one of Institute’s 2015 sites. The two scholarships, available to our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships. If you are interested in this scholarship opportunity, contact Destiny, at dnance-evans@firminc.com by April 13.
The Illinois Sustainable Technology Center (ISTC) is now accepting applications for the 2015 Illinois Governor's Sustainability Awards. This award, begun in 1987, is the nation's longest standing state environmental award program that annually honors organizations and businesses who have made a commitment to the environment through implementation of outstanding and innovative sustainability practices.The deadline for submitting your application is close of business May 22. Applications will only be accepted electronically. Details and application information can be found here.
Commercial Real Estate, located at 408 S. 5th Street, Springfield, IL 62701 in downtown Springfield, will sell at auction on Wednesday, April 22 at 6 p.m. at the property address. For more information on the building and terms, please contact Dean Rhoades or Lester Crandall at 217-864-0468 or 217-620-4827, or click here.
ISAE would like to extend a welcome to our newest members:
Connor Dykstra, Wingate by Wyndham Champaign
Tammy Still, Black Tie Catering
ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
ASAE fly-in attendees take ‘Power of A’ message to Hill
IRS likely to broaden political activity rules
House budget plan includes reconciliation instructions
Hatch, Ryan to Treasury: leave tax reform to Congress
Read the entire issue of ASAE Inroads here.
Always keep up with ISAE through the ISAE Blog.
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Member data collection: The never-ending story
Associations Now
Association professionals, like most marketers, lead double lives. By day we strive to collect data about our members, to verify their addresses and job titles, and to learn their interests — anything that makes it easier to serve them and sell to them more effectively. By night, in our personal lives, we jealously protect that very same data about ourselves from the prying eyes of other marketers and advertisers. And so we know from personal experience that the work in our day job is an uphill battle.
Can associations keep pace in the tech race?
Association Adviser
Associations are generally not early adopters of technology, but they are taking steps to close the knowledge gap. According to Fara Francis, chief information officer of The Associated General Contractors of America (AGC), association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals.
Why do we waste time at board meetings?
By William D. Pawlucy
 How many times do we say that we want our board of directors meetings to run more efficiently? Poorly run board meetings are the number one reason why there is a lack of focus around strategic issues. As organizations seek performance excellence, they look to organizations for performance improvements such as the Malcolm Baldrige National Quality Award and performance techniques and tools such as Six Sigma. Both Baldrige and Six Sigma recommend performance scorecards and dashboards to track, measure and monitor performance looking forward. Here are some key metrics to track for your organization.
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Don't market your association on this alone
MemberClicks
Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with content that educates, entertains, and/or entices) to referral marketing (and building membership ambassadors who help you reach out to prospects), small-staff associations are busy coordinating it all. However, if you have been busy telling people about (only) the networking opportunities at your association you’ve hit a time warp because it’s not a message that will appeal to today’s audience.
4 deeds your conference must exploit
Midcourse Corrections
Your conference should be something to be experienced. It should be an action verb, not a passive experience. It should be something that participants do, not consume. The following four deeds are how to create an active unforgettable transformative conference experience for your participants. You need these deeds to grow your conference. They are the fundamental nature of an amazing conference attendee experience.
'I'm as engaged as I want to be'
Effective Database Management
When associations measure member engagement, they discover that some portion of the membership is not engaged at all, and the natural tendency is to say "We need to do something to get these members engaged!" But it may be a mistake to spend too much time and energy on it. And here's why: Some members won't engage, but they will always renew.
Are your metrics for success and criteria for rewards consistent with your vision?
The Demand Perspective
Is there any organization in the world — business or non-profit — that would readily admit customers are not its number one priority? “We just don’t care that much about our customers. We are busy with more important things, such as budget and board meetings.” Let's face it, we are surrounded by well-intentioned, self-proclaimed member or customer-centric organizations that, nonetheless, behave more like product and process-centered bureaucracies.
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