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You are Invited to our Complimentary Reception - Thursday, April 18th, 4-5:00 pm at the Crown Plaza, Springfield, IL
The Association Forum and ISAE are hosting a reception to welcome members to our new partnership!! Not sure why you’ve started receiving emails from Association Forum? Wondering what MyForum is? Join your Association Forum membership team to get answers to these questions and more!
- Learn how to maximize your membership and get the most out of your Association Forum community.
- Learn how to easily access content available to you through Association Forum
- How to connect with your peers through MyForum
- Have a better understanding of your member benefits and how to utilize them
Drinks and appetizers will be served - one complimentary drink/cash bar
Would you like your organization/company featured in the ISAE Newsletter and/or our website???
Check out our new Member Plus Program for details
 CEO’s & Executive Directors are invited to join Melissa Walling
ISAE in partnership with Association Forum will host a two-hour, facilitated roundtable discussion for CEOs and Executive Directors to discuss the myriad unique business challenges and opportunities facing today’s executive leaders. The roundtable is provided as a member benefit to association CEOs and Executive Directors. The result is an exclusive opportunity to engage in ongoing peer meetings.
Thursday, April 18, 2019
2:00 PM - 5:00 PM
Crown Plaza, Springfield, Illinois
Click here to register
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Web Scribble
Aiming your content right at the core of member concerns is something that every association should strive towards. While speaking broadly about your membership within your content may seem like a good way to encompass all member problems, you could be missing the mark and overgeneralizing.
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Association Success
Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products. We use “membership” as an excuse to sell more stuff at discounted prices to members. This product line approach so dominates our thinking we build our departments, budgets and even our website navigation around them. Venture to almost any association website and you will see the primary navigation crafted around our departments and product lines, not our members’ biggest needs and challenges.
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By Robert C. Harris
 The board table was set for 30. At each director's place there was a board packet and name tent card. When the meeting convened, there were 12 empty seats. Nearly half of the directors did not show up. They addressed the problem by reducing the size of a quorum from 50 to 40 percent, or only 12 people. In a different scenario, an association rented a convention center for the board meeting. The directors numbered more than 200. The things that matter the most about board size are governance efficiency and producing desired results.
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Association Adviser
The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout?
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Smooth the Path
The world of work is challenging associations to expand our thinking about what an association does. We have been narrowly confining our thoughts about what an association is. Some say an association’s job is to provide networking and professional development. But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired. So, what is really the job of the association?
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Event Marketer
Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention.
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Event Garde
What is the best type of networking event to hold to get the maximum member engagement? What makes something work – or not work? It really depends on your industry culture.
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MemberClicks
Spring isn’t just a great time to market your membership and events. It’s a great time to market your organization as a whole. Check out these fresh ideas to try out this spring.
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Delcor
Before embarking on an association management software (AMS) selection this year, get clear on two things: Why you want a new AMS and what you want in a new AMS.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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