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Get Social with Summer Session!
   ISAE 2015 Summer Session is taking place right now in St. Louis. Whether you made it or not, be sure to follow along on the official ISAE Instagram, Facebook and Twitter.
Forum Forward is June 16-17
Forum Forward™ delivers high-impact
education, electrifying keynote speakers,
unconventional learning formats and
innovative networking opportunities to
help ignite creative thinking and new
ideas about the future for associations.
The unique Forum Forward approach to
experiential education creates a valuable
parallel learning environment for CEOs
and their staff teams. Learn more here.
ISAE would like to extend a welcome to our newest members:
Rowie Zamora, CHSP, Sheraton Lisle Hotel & Executive Meeting Center
ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
Draft china NGO law to impact U.S. associations
Senate Finance Committee extends working group deadline
Political activity rules potential summer release
Healthcare exchanges face challenges ahead
Supreme Court to decide meaning of “one person one vote”
Read the entire issue of ASAE Inroads here.
Always keep up with ISAE through the ISAE Blog.
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MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. |
MemberClicks
Think about the businesses you frequent: Why do you do so? Do they offer something you can’t get elsewhere? Do they make you feel good, welcomed, satisfied? In order to provide extraordinary value to your members and improve retention, you must offer something they can’t get elsewhere. Cornering the market on a service or an experience guarantees renewals, but if that’s not a possibility, improving your customer service can do wonders for member retention and recruitment.
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The Demand Perspective
You don’t engage in something because you were impressed by the announcement or were persuaded by relentless marketing, do you? Not deeply anyway. Not in the way that would compel you to commit time and resources and convert from passive observer to enthusiastic champion. “Engaging” then means that you are able to discern what truly matters to your members/customers and provide value that is indispensable to its success.
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Associations Now
There’s an old adage in journalism that says “everyone has a story to tell.” The lesson for writers: With a little effort, compassion, and the right questions, a good reporter can find a compelling story in anyone. Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association.
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By William D. Pawlucy
How many times do we feel like we are stuck driving through mud in our organizations, waiting for a key decision to be made on a sensitive or urgent issue? Our board members are brilliant and serve the organization because they are subject-matter experts and are committed and passionate around the mission of the organization. At the same time, board members have full-time jobs and other obligations. They can only dedicate a small amount of time to the organization. How do we use that precious amount of time efficiently and effectively?
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Venable
For many nonprofits, copyright is the often lesser-known intellectual property (IP) relative to trademark. If you use the terms trademark and copyright interchangeably, you are not alone. Read on for some useful copyright tips.
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SocialFish
In today’s increasingly digital world, it’s easy for big guys to roll with changes like Google’s recent “mobilegeddon” algorithm change, Facebook’s ever-increasing organic reach issue that basically requires an ad budget and expertise in Facebook ads, social media platforms’ constant tweaks to image sizes or layout, etc. Larger organizations have plenty of resources to help mitigate things like these, while small-staff associations have to be MacGyver in order to keep up. Here are a few resources that can help.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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