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Don't miss the ISAExtra After Hours on Monday, July 27 from 5-7 p.m. at Obed and Isaac's Microbrewery in Springfield. Get more information by clicking here.
Power of Associations: An Objective Snapshot of the U.S. Association Community
Associations are frequently regarded individually in the
context of the industry, profession or cause they represent. Rarely
are they thought of in a collective sense as a broad sector that is
enmeshed in the daily patterns of American life and community. The
purpose of this updated report is to give an overview of the size and
scope of association activity in the United States and illustrate its
relative importance to society.
ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
ASAE to submit comments on new overtime rule
Senate tax reform working groups issue reports
Portman, Schumer introduce international tax plan
Hatch looks to advance tax extenders next week
House to take up IRS funding bill next week
Read the entire issue of ASAE Inroads here.
Always keep up with ISAE through the ISAE Blog.
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MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. |
By Robert C. Harris
 "Can you help us take our association to the next level?" It is a frequent question among boards and executive directors. While every organization wants improved outcomes, this is difficult to do if staff is busy "putting out fires" and board meetings are characterized as "micromanaging." The adage to best describe the nonprofit environment is, "We can't see the forest for the trees." One must step back to view the forest in order to identify areas for improvement.
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The Demand Perspective
How can I beat competition, grow, identify the right direction for the future, engage, keep and grow members? These are the pressing challenges of association executives. Yet they all boil down to one central question: How to get and keep customers. You can’t have a business without customers, right? And you can’t sustain it unless these customers keep returning to you. So the real question is how you provide the kind of value that makes you indispensable to knowledge-age consumers.
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Associations Now
As reported last week by MIT Technology Review, researchers at the University of Southern California studying social-network dynamics published a report in June that illustrates how an idea held by a small number of people in a network can be mistaken for being much more widely held than it actually is. They call it the “majority illusion,” and it has some interesting implications for associations in regard to both social marketing and simply understanding their members.
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Smooth the Path
We talk about the need for change. But when it comes to actually changing, that’s where we get stuck. But some do change. We see the outliers in our industry who experiment, try new things, reinvent their organizations, fail and finally innovate their way to success. What did they do to actually make action happen? How do you move from just talk to real live change?
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Abila
As an association professional, you’re probably getting daily renewal notice reports, or you’re prepping for fall renewals, depending on your fiscal year-end. So, as the outside temperature climbs, why not think about cranking up the heat on your renewal notices? Rather than just the “single ask” (please renew your membership), you could be taking full advantage of this highly visible touch point by market testing various messages.
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Partners Preceptors
The staff and volunteer leadership of many small associations are unaware of the valuable resources that are available at the state Capitol. If your organization doesn’t have a lobbyist on staff or a firm on retainer due to budget limitations, your association can still achieve its public policy goals. Here are some helpful steps to build a great foundation for your legislative efforts.
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