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ISAE
 Bring your coffee, tea, or whatever gets you going in the morning. Start your day with ISAE. Network with association executives, staff, hoteliers, CVB staff and other Industry Partners and Suppliers. This is very informal. Click here for more information. Remember, this is complimentary to all in the industry.
ISAE
 Summer School starts up again on Tuesday, August 4. Christy Broccardo-Grove, Digital Media Manager with the Illinois REALTORS, will presenting “Download or Delete? Making Your E-Newsletter Stand Out in a Social Media Age." Email is not dead — just changing — and email communications are now more important than ever. Get top tips for avoiding the trash and making sure your emails are read, even with today's inundation of information and short attention spans. For more information and to register, click here.
ASAE
The association community has made significant contributions and a profound impact on society over the past 100 years. Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us.
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ASAE/ISAE
As Congress approaches negotiations on the next major COVID-19 relief measure, we ask you once again to lend your support and urge federal legislators to include 501(c)(6) organizations in the Paycheck Protection Program (PPP).
While a final relief measure is likely to pass in late July or early August, Senate leadership could release proposals as early as next week. ASAE continues to demonstrate to Congress our nonprofit association community’s need for PPP relief, but we need your help to ensure associations are included in any proposal. Please use our automated form letter to write your legislators directly and urge them to include nonprofit associations in the PPP.
Association Forum/ISAE
Take advantage of the benefits and rates that Association Forum offers ISAE members. This strategic partnership provides national and world class speakers and events at your fingertips. Right now these events are virtual, but once Chicago opens up more, feel free to attend in person. The savings alone from registering for Association Forum events will pay for your ISAE membership. One such activity is the Emerging Leaders Program.
Now in its third year, the Emerging Leaders Program trains association professionals age 35 and under to become the leaders of tomorrow with a six-month education program led by association executives and CEO's.
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Digital Marketer/ISAE
ISAE is working to build its social media and marketing presence. One platform we will be utilizing is Twitter. Make sure you follow ISAE. We are learning from the best when it comes to digital marketing. Here are the seven best Twitter accounts to follow to help your association’s digital marketing.
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ISAE
The Crowne Plaza Springfield Convention Center announced today that the property was recently named among the “Best Of” by Meetings Today Magazine for the second consecutive year.
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MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. |
Harvard Business School
While we may be living in unprecedented times, past events provide insights and practices as pandemic recovery plans are developed. Consider these five elements of organizational decision-making: information gathering; strategy; combining long-term thinking with short-term actions; clear communication internally and externally; and a review of policies and processes to ensure the organization’s preparedness for future crises.
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Fast Company
Do you feel like you are working harder than ever but getting less done?
Does it feel like it takes more effort to complete work and life tasks, and your threshold for impatience or irritability is lower than usual?
The explanation may lie in the low-grade proliferation of stress affecting us while we are in lockdown. This chronic stress is one of the main drains to our productivity and connected to a critical brain function, the hypothalamus-pituitary-adrenal axis, which is tied to our psychological well-being.
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Spin Sucks
What’s more to say? Delegate or die. How do you eat an elephant (sorry vegans)? One bite at a time. Here is some more sage advice and plans to get things done.
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YourMembership
What can you do to see if your new member engagement efforts are working? Here are three approaches for tracking new member engagement activities and finding ways to continually improve them.
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MemberClicks
People join associations and chambers for a number of reasons — professional development, networking, advocacy, continuing education, etc. But regardless of why they join, there are a few underlying expectations — beyond the benefits they’ll receive — people have of your organization.
The question is, what are those expectations, and more importantly, is your association or chamber meeting them?
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Marketing General Incorporated
Right now, every line of an association’s budget is under scrutiny. So how do you make a case for sustaining and even increasing your membership marketing budget? Here are the four essential values that members bring to an association that make a fully funded membership marketing budget a priority.
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Wild Apricot
You thought you were doing everything right. Saying thank you. Keeping the lines of communication open. Being clear about where their gift was going. But now you’re worried your donor isn’t coming back for a second gift. What went wrong? COVID-19 has brought with it some pretty unprecedented challenges for fundraisers and donor stewardship pros.
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By Bob Harris
 On March 11 I was with the Sacramento Association of REALTORS; the same day, the World Health Organization (WHO) declared COVID-19 a pandemic. I worried the meeting room was too small and breakout groups were a bad idea. I was glad to get home to Florida. It has been almost 150 days since I have been on an airplane to visit with associations. In the Body of Knowledge for association management, you won’t find a chapter on “Preparing for a Pandemic,” nor is it on the CAE exam.
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Vistage
“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic,” wrote Peter Drucker, revered as the father of modern management.
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Fast Company
“What I’m going to do in this class is to think about what makes a good leader, what kinds of lessons we can learn from leaders . . . and their failures,” presidential historian and author of “Leadership: In Turbulent Times,” Doris Kearns Goodwin says in the intro to her new MasterClass, U.S. Presidential History and Leadership. “As Teddy Roosevelt said, ‘human nature is the most important thing to understand if you’re a leader.'”
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Web Scribble
To fully understand how well your association’s efforts and strategies are working, there are several key performance indicators (KPIs) that every association should consider assessing. These metrics will help you determine not only your success, but also what areas need improvements, how well your marketing initiatives are performing, and other career resources you should offer (or improve) for your member base.
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MultiView
It was major news when Mobile World Congress announced its cancellation in February, but it was also a prelude to the long list of exhibitions, trade shows and conventions that would become casualties of the COVID-19 pandemic. An industry that had been largely focused on evolving the attendee experience of live events was confronted with a sudden alternate reality — one in which there was no such thing as live-in-person.
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MemberClicks
If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you...did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one). But here’s the thing: While your virtual event might be different than your in-person event, that’s not to say it’s any less valuable.
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Thank you to our Premier and Elite Partners. Special thank you to McGuireWoods Consulting.
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