This message was sent to ##Email## July 25, 2019        Home |  Events |  ISAEnterprise |  Learn |  Resources |  Membership |  Connect Subscribe  |   Archive  |   Advertise      ASSOCIATION NEWS Mark your calendar for the upcoming ISAE events! Aug. 28: Education Plus Luncheon Sept. 16: September Luncheon Oct. 28: October Luncheon Dec. 4-5: ISAE Annual Convention    MEMBERSHIP 6 irresistible member benefits that convince people to join and renew Higher Logic Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it. The problem is that many other organizations have similar offers and value propositions. So, what benefits can you provide that convince people to join – and stay – with your association? Here are six member benefit ideas that should do the trick.  READ MORE Association silos can create broken promises Smooth the Path For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on.  READ MORE    LEADERSHIP / MANAGEMENT The well-dressed board agenda By Robert C. Harris The focus of a board meeting is the agenda. An agenda is the list of activities in the order in which they are to be taken up, beginning with the call to order and ending with adjournment. It usually includes specific items of business to be acted upon. It may, but is not required to, include specific times for one or more activities. A well-dressed agenda can achieve so much more, however. With a few reminders, the agenda can address IRS and FTC issues. The mission can be depicted to keep the board focused.  READ MORE    EDUCATION & MEETINGS 3 strategies for associations to elevate the event experience for your members YourMembership Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events were their number one source of non-dues revenue. Given their importance to the bottom line, your events and conferences need to delight your members and attendees from start to finish.  READ MORE    MARKETING Marketing automation vs. email automation HighRoad Solution Naturally, a lot of marketing and IT professionals ask the question: do we really need both? Isn’t there some redundancy in having both email automation and marketing automation? To help understand why you probably do need both, here are some key differences between the two.  READ MORE 7 content types to consider in your organization's next newsletter MemberClicks In addition to content topics, there are also different content types you can play around with to keep things fresh and your readers engaged. Here are seven you may want to try.  READ MORE    TECHNOLOGY Aligning vision with technology Association Success When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan. It might be very well worth borrowing philosophies from outside the industry.  READ MORE 5 reasons Google Tag Manager will help your association optimize its digital presence Delcor Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products. If your organization isn't already using Google Tag Manager, here are five reasons why it might help optimize your analytics and remarketing efforts.  READ MORE    FINANCIAL MATTERS Improving the membership experience for vendor members MemberSuite In many associations, “regular” or core members are used to seeing vendor members come and go, not making much of an impact on the community. However, the membership experience of all your members will improve if you treat vendors as a membership segment with unique needs, challenges, and interests.  READ MORE    MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. ISAE Partners                         ISAE E-News Connect with ISAE Recent Issues | Subscribe | Unsubscribe | Advertise | Web Version  Colby Horton, Vice President of Publishing, 469-420-2601 | Download media kit Shawn Smajstrla, Senior Business Editor, 469-420-2605 | Contribute news Illinois Society of Association Executives 6 Lawrence Square | Springfield, IL 62704 | 217-753-1190 | Contact Us  Learn how to add us to your safe sender list so our emails get to your inbox. 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063