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Join ISAE in Detroit!
Be sure to connect with ISAE while at ASAE in Detroit Aug. 8-12. RSVP here for the ISAE Meet-Up.
Hope to see you at the ISAE Luncheon on Aug. 24 at the Sangamo Club – register today
Free cybersecurity webinar for nonprofits
Colin Gainer, a member of the Illinois Defense Counsel, is providing a complimentary webinar on nonprofit cybersecurity, Tuesday Aug. 4 at noon CDT. This webinar is relevant to all directors, officers and employees of exempt organizations who understand that protecting their organizations from a cyberattack must be a priority. Get more info or register here.
ISAE would like to extend a welcome to our newest members:
Mike Pfeiffer, Aurora Area Convention & Visitors Bureau
Michael Cassa, Downers Grove Visitors Bureau
ASAE Inroads
The latest issue of ASAE Inroads is out. The topics included in this edition are:
ASAE to submit comments on new overtime rule
Senate tax reform working groups issue reports
Portman, Schumer introduce international tax plan
Hatch looks to advance tax extenders next week
House to take up IRS funding bill next week
Read the entire issue of ASAE Inroads here.
Always keep up with ISAE through the ISAE Blog.
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MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. |
Associations Now
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource.
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By William D. Pawlucy
 Sun-setting programs in a nonprofit organization is almost always more difficult than if the program was embedded within a for-profit company. In a for-profit company, it is about dollars and sense, and the decision is easier when it's about the bottom line. In a nonprofit, this decision becomes much harder given psychological biases. In our nonprofit organizations, how do we effectively minimize these psychological biases and not ignore the true need of eliminating a program?
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Abila
High membership retention rates. Early renewals. The lure of these possible coups is so great you might be tempted to consider “creative” ways to boost them. As enticing as this may be, however, you should avoid arbitrarily manipulating your various business models without conducting thorough research to determine if your actions will truly benefit your members and your association.
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Event Manager Blog
In finding influencers you want to look for engagement with the audience (whether on social media or through a blog). When you work with influencers for your meeting, you’re building a network of content creators and curators, many of whom will continue to share your content long after the meeting is over.
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MemberClicks
As an association professional, you may be wary of inbound marketing. You already have so much on your plate, how can you possibly take on any more? Well, what if we told you that you may be in a better position to take on inbound marketing than you think? Before you brush it off completely, check out these three inbound marketing facts that every association professional should know.
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By Patrick Wilson
 Exhibiting at a trade show isn't something a company or association should take lightly. Not only do we want a trade show to be successful for our organization, but we also want the exhibitors and sponsors to have a positive experience so everyone wins and wants to come back. Here are six tips we give to all of our exhibitors. These tips can also be used by your association when you exhibit at shows to gain new members and promote your programs.
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Midcourse Corrections
We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions.
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Higher Logic
Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history. But in the end, they are merely another generation that will forever be sharing their power and influence with other generations in today’s workplace, and in your online community. If you put blinders on and focus only on the Millennials, you’ll get into as much trouble as you would if you ignored their power and influence. So how do you strike a balance? Here are four ways to pay attention to Millennials’ needs without losing sight of everyone else’s.
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ISAE Partners
  
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