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ARE YOU DOING ALL YOU CAN TO KEEP YOUR NEW MEMBERS ENGAGED?
Have you noticed that your new association members don’t renew at the same rate as your established members? Well you’re not alone. Low retention rates among first year members is a common problem among associations worldwide. Qualitative interviews of 345 association members conducted by Kaiser Insights LLC, indicate that the prime cause of this disparity is that a growing number of new members do not perceive value in their membership or have a weak member experience. These poor value perceptions and experiences can leave new members feeling disappointed and let down, ultimately leading to non-renewal of their membership. The end result? The association misses out on creating a life-long member, a future industry leader and an advocate.
GET ANSWERS ON NEW MEMBER ENGAGEMENT
Dynamic Benchmarking, in conjunction with Kaiser Insights, is launching a first-of-its-kind benchmarking study to unearth industry best practices in new member engagement, onboarding, orientation and retention. This study will measure both qualitative and quantitative data to deliver to you a comprehensive report that is both informative and actionable. As a study participant, you will receive exclusive access to all results of this first-of-its-kind new member engagement study. Peer-to-peer comparisons and industries trends will be presented on a variety of industry best practices and key performance indicators including:
- What new member engagement tactics are being used and which ones are most successful
- How associations are measuring the success of their new member engagement programs
- What tools are being used in new member engagement
- Budgetary data on new member engagement programs including ROI, percent of budget as percent of total revenue, renewal rates and more
SHARE YOUR KNOWLEDGE
As an active leader in the association industry, we invite you to participate in this study and share your best practices for new member engagement and retention. We seek association executives, representing associations of all sizes, types and locations to participate in our study. The study is now live and results will be released this fall. Please click here to create an account and get started!
New ASAE Book Talent Generation Offers Strategies for Associations to Engage, Retain Employees
 ASAE has released a new book called Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success by Sarah L. Sladek, CEO and Founder of XYZ University. It examines the different talent theories and explains why organizations need to change their culture, strategy, and structure to recruit and retain employees in today’s post-industrial 21st century-raised workforce.
According to Gallup’s How Millennials Want to Work and Live report, turnover in the workforce cost companies an estimated $30.5 billion a year. In Talent Generation, Sladek describes how we have entered the Talent Economy, an era that is driven by an innovative, mobile, collaborative, and on-demand workforce.
She outlines key areas organizations can seek to improve in order to increase engagement, growth, and relevance in the Talent Economy:
- Leadership: passion, optimism, urgency, and humility
- Acceptance: inclusion and trust
- People First: mission, vision, and strategy
- Future Focus: trends, research, and opportunities
- Collaborate: innovation via team building
- Build for the Future: education and business alignment
“Since I started working in associations, the workforce has seen significant changes. The new workforce culture, technology, and demographics are impacting how we operate as well as how we recruit and retain talent,” said President and CEO John H. Graham, IV, FASAE, CAE. “It’s critical for associations to understand how the Talent Economy will impact the industry. Talent Generation gives great insight on how organizations can make smarter and more informed decisions.”
Sladek includes different case studies that demonstrate how companies have engaged employees and saw positive results by becoming more people-centric and future-focused.
To learn more or order a copy of Talent Generation, visit asaecenter.org/bookstore.
MEDIA CONTACT: Sabrina Kidwai, APR, CAE, skidwai@asaecenter.org, 202-326-9505
Shark Tank Applications Due Friday
Turn your organization’s innovative, forward-thinking product, project, or service into a chance to attend an ASAE 2018 event—for free! Enter for a chance to convince ISAE’s Sharks—titans of the Association—that your successful product, project, or service is worthy of the investment. Applications must be submitted by Friday, August 11th.
Click here for more information and to get signed up.
Registration Open for August Luncheon
Registration is now open for the 2017 August Luncheon, Ways to Take Boring Out of Your Meetings. This luncheon is being presented by Dana Saal, CMP, CAE and will be held on Monday, August 28, 2017 at 11:30am at the Memorial Center for Learning & Innovation in Springfield, IL. Click here to learn more and register today! Bonus: register by August 24th and SAVE!
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MemberClicks
If you’ve ever taken a college philosophy class, you’ve probably heard of Aristotle and his modes of persuasion. He believed there are three key strategies, the modes of persuasion, that can provide any speaker the power to influence others to understand their personal perspective. Since we believe one of the biggest challenges with effective marketing is establishing a real connection with your audience, we thought that we could all take a brief lesson from Aristotle. Take a look at each technique to see how you can best persuade potential members to join your association.
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Smooth the Path
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By Robert C. Harris
 "I'm eager to contribute time to a board or committee, but first I want to know about the culture of the organization. How will I decide if it's a good fit?" This was a question from a willing volunteer in a class of emerging leaders. "Do your due diligence," I replied. "You don't want to find yourself in an organization in which you disagree with their practices or principles." A prospective volunteer should be inquisitive before signing up to donate time and resources.
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Higher Logic
Since associations have traditionally been a major part of post-secondary education — providing practical skills and job training — they’re seeing major benefits from online education. Why? Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. If your association is looking for ways to embrace online learning, here are three traditional learning experiences that you can now offer online to deliver more value to members.
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Midcourse Corrections
The world has drastically changed in the past several decades, but most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers — shallow learning, advancement learning or deep learning? Do you even know the difference between the three?
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Abila
The value of Alexa extends well beyond personal entertainment and convenience. A recent report from consulting firm McKinsey anticipates 70 percent of the value created by internet-connected devices over the next decade will flow from business-to-business applications. Are there opportunities for associations to take advantage?
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Event Manager Blog
Experiential marketing is live event marketing that engages an audience with a brand like nothing else. Clips of experiential marketing often go viral because of the excitement it creates. These events are often held in public places and cause a “stir.” But in order to create a popular experiential marketing campaign there are a number of things you need to do and think about.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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