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Register now!
Click here for sponsorship information for the 2019 Annual Convention and Trade Show
Mark your calendar for these upcoming ISAE events!
Sept. 16: September Luncheon
Oct. 11: ISAE Golf Tournament
Nov. 13: November Luncheon
Dec. 4-5: ISAE Annual Convention
Thank you to our Premier and Elite Members! Click here to find out more about becoming a Premier Member.
 
 
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Event Garde
When association leaders think about engagement, they usually focus on the member onboarding process, making people feel welcome and involved so that they become lifelong members. But association professionals know there’s more to it than that. What if we looked at member engagement through the lens of education and used that to inspire, teach, and engage our members and nonmembers?
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Association Success
The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground. I think your database is like your garage.
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By Bob Harris and Desiree Bennyhoff
 "Organizational Excellence" is a class taught at the Institute for Organization Management (IOM), sponsored by the U.S. Chamber of Commerce Foundation. The class starts by asserting, "Organizational excellence starts with a commitment. To be the best you must have a hunger." Reaching excellence will distinguish the organization from mediocre ones. An inward evaluation is an important part of the process. Do not let identified weaknesses be roadblocks.
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Velvet Chainsaw
Attendees make buying decisions differently now, doing most of their purchasing research online before they attend your live event. Thus, they don’t see value in going into an area that has traditionally been transaction-focused. Participants don’t want to be sold to. Instead, they want to build relationships, learn and be educated by the business and solution experts who know their industry. You need to transition your area to a “Solutions Center,” which will help you attract and retain exhibitors and attendees and most importantly, grow your expo revenue.
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Meetings Today
Planners are always searching for the secret to a higher attendance rate. You may be surprised to find that one of the most successful ways to achieve those attendance goals is to bring the kids and spouse along.
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MemberClicks
Whether you’re currently active on the platform or thinking of joining in the near future, take note: As with all social media sites, there are a few best practices. And thanks to a new report - The Instagram Engagement Report - from HubSpot and Mention, we’re now able to get a better understanding of what works (and what doesn’t) as far as engagement goes.
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Association Adviser
In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ missions. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services, that’s exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand.
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YourMembership
You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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