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.TOP NEWS
Bob Harris is coming to Springfield
ISAE
 Well, virtually he is coming to Springfield on Tuesday, November 10, from 2:00 – 3:30pm. He is going to talk about and answer your questions related to "How to Effectively Lead a Board or Committee Meeting… Virtually or Not?" Register NOW.
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Two Coffee Talks Next Week
ISAE
Next Tuesday, October 20, the Membership Care and Communications Coffee Talk will occur; Friday, October 23, will be our Monthly Review Coffee Talk. Register Now.
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.ASSOCIATION NEWS
Go with GrowthZone for smarter association management software
GrowthZone/ISAE
GrowthZone helps organizations grow and retain membership, engage, and inform members and prospects, and streamline tedious tasks. The cloud-based system is powerful, easy to use, and designed to manage all the day-to-day operations of your organization. Guaranteed.
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.PRODUCTIVITY
How to back up your computer to Google Drive
Fast Company
 This is not an endorsement of Google Drive, yet as many associations go to the cloud, Google Drive is one of the popular data storage options available. Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use.
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MULTIBRIEFS EXCLUSIVE
The gold standard in policies
By Bob Harris
 Policies are the wisdom of prior boards, adopted as motions and recorded in the minutes, to guide actions and decisions of the current and future boards. They frequently interpret broad sections of the bylaws, which purposely lack detail. For example, the bylaws may require a periodic financial audit. A policy will specify frequency, type of audit, and the hiring of a CPA. It is easier to adopt, amend or repeal a policy than the bylaws, which usually require as approval process by the membership. Associations rely on 25 to 50 policies.
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.MEMBERSHIP
Improving your membership renewal letters: 6 tips for success
Higher Logic
Content plays a vital role in your association’s membership renewal process, because your renewal letters are much more than reminders to pay up.
It’s easy to ignore an invoice. That’s not the case when you receive a message that feels personal and speaks to the issues that concern you most. To get your audience’s attention, use the renewal campaign letters to highlight the issues that members really care about for 2020 and 2021.
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.FINANCIAL MATTERS
3 steps to make your revenue resilient
Event Garde
Trained marketers can support you in identifying, maintaining and improving revenue opportunities, starting with three simple steps. This is your managerial approach to ensuring you have the right marketing mindset at work in your organization to stay resilient in changing times.
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.LEADERSHIP / MANAGEMENT
Performance reviews may be a thing of the past
Fast Company
 The author wrote an article two years ago regarding her prep and thoughts on her own performance review. Read in this “follow up” piece on what experts are saying about this process, especially considering more and more remote workers.
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How to get free publicity for your association
Association Success
Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency.
If you and your team are willing to do the work, you’ll soon find your association getting featured and quoted in major publications.
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.EDUCATION & MEETINGS
How to host a livestream: The basics for virtual events
Eventbrite
 It is always good to go back to the basics in anything that we do. Sometimes we call it a “refresher course.” While ISAE is offering a “Beyond the Basics” event for virtual events, it never hurts to read and remind ourselves of the basics. Keep in mind that even the basics for virtual events have evolved since this massive shift in early 2020.
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The importance of starting on time
Ethos3
 If there is one lesson, I will be working to learn all my life, it is this: be on time. I have a life-long habit of running late. My kids even gave me a t-shirt one year for Mother’s Day that said, “sorry I’m late.” It is not that I am trying to be disrespectful or that I am disorganized. In fact, the reason I usually run late is that I am trying to do too much. I feel like if I have 5 minutes until I need to be leaving, I can accomplish 43 more tasks. Which I cannot.
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Special thank you to McGuireWoods Consulting and GrowthZone.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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Last eNews, a request was made to join the Communications Action Team (CAT). That request is still open. Do not look to someone else, look in the mirror. A quick email to 
Setting a stretching, yet achievable strategy and rallying the troops to deliver it might seem like a simple prospect. However, it often plays out very differently in reality. 
