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.TOP NEWS
Bob Harris: "How to effectively lead a Board or Committee Meeting…Virtually or Not?"
ISAE
 Please join us on Tuesday, November 10, from 2:00 – 3:30 p.m. to learn how to turn your next meeting (virtual or in-person) into a discussion – one that will lead to results!
The best approach to conducting meetings is to be intentional. Bob Harris, CAE, President, the Nonprofit Resource Center, Harris Management Group, will guide attendees on improving their next Board or Committee Meeting by showcasing the numerous mechanisms available to facilitate leading with intent. Register NOW.
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.ASSOCIATION NEWS
Go with GrowthZone for smarter association management software
GrowthZone/ISAE
GrowthZone helps organizations grow and retain membership, engage, and inform members and prospects, and streamline tedious tasks. The cloud-based system is powerful, easy to use, and designed to manage all the day-to-day operations of your organization. Guaranteed.
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.PRODUCTIVITY
It's time associations moved from surviving to thriving
MultiView
We’re now more than six months into the pandemic, and unfortunately, we don’t necessarily feel all that much closer to closing the book on it. Still, we have at least had some time to wrap our heads around it and assess this new environment. We’re no longer just learning to cope. We are moving from asking ourselves “how do we survive” to wondering “how do we thrive?” The stock market has clawed back most of its losses from March, the digital landscape is booming and associations are adapting to this “new normal.”
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4 crucial tips for improving your association's website
Wild Apricot
 As an association professional, you know the importance of providing a valuable member experience and proving your worth to prospects. Through membership, constituents gain access to networking opportunities, training, events, and more. But how do you share these valuable resources and opportunities with your members? Most likely, your website is a key piece of your association’s engagement strategy.
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MULTIBRIEFS EXCLUSIVE
What you should know about the virtual strategic planning process
By Bob Harris
 Virtual strategic planning should be as effective and comfortable as an in-person retreat. As associations consider their position and value to members, communicating a strong plan is critical. Members want to know a strategy for recovering and rebound exists. Working virtually, the steps are a little different than an in-person meeting. Ideally, through research, input, and analysis, up to 70% of the work will be done before the online retreat.
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.MEMBERSHIP
3 ways to improve your association's membership acquisition strategy
Higher Logic
 Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members and days of content creation and campaign management. It’s stressful. And, it could all result in nothing if you don’t use effective tactics to drive meaningful growth. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.
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'Stalk' them with kindness: Tracking a member journey
HighRoad Solutions
Everyone you meet is on some kind of journey. Each person has a goal or a destination, and the lucky ones know how to get there. They have obstacles to overcome, but they also have people who’ll help them succeed. Ideally, your association should be one of those helpers. When they’re starting out, you offer guidance. When their career is growing, you help them make connections. When they reach the top, you help them become an industry voice. But what about the member’s journey within your organization?
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.FINANCIAL MATTERS
How to craft a winning member ROI brochure
Associations Now
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and renew. Here are some tips for shaping a persuasive member ROI brochure that clearly demonstrates the return on every dollar invested in membership.
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The ultimate guide to year-end giving
Wild Apricot
 The holidays are fast approaching, which means ‘tis the season... for nonprofits to launch their year-end giving campaigns. Why is this season so important? Because the holidays aren’t just a time for people to exchange presents. Half of all nonprofits receive the majority of their annual donations during the last three months of the year — with 31% of those donations happening in December.
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.LEADERSHIP / MANAGEMENT
Association management: Online vs. in-person engagement
Blue Sky eLearn
As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! However, it’s likely that your more traditional engagements are on pause. As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space.
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How to measure the impact of content
Association Success
 Every organization has a unique set of goals — some humble and commonplace, others wildly ambitious. Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. But without clear metrics, some organizations will never have a clear sense of whether they’re closer to reaching key goals. These metrics — often called Key Performance Indicators, or KPIs — can serve as a beacon, allowing your organization to keep tabs on progress.
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.EDUCATION & MEETINGS
Could hybrid events become the new standard?
Association Adviser
Many organizations have found it difficult to suddenly switch to online events. Besides the work that must go into reimagining an in-person event to fit on a screen, there’s the fear that online events fail to create the valuable human engagement that comes with interacting with others through traditions such as welcome receptions, toasts, 5K races and community service projects completed together. At the same time, associations and their members are discovering that there are benefits to holding events online: Unencumbered by budget or travel restraints, more people have been able to attend virtual events.
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How some events are making more profit virtually than in-person
Event Manager Blog
The learning curve for still-new virtual events is steep, and many event professionals have struggled to profitably shift their events online. However, there are events that have not only succeeded, but exceeded their live event profits — here's how.
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MULTIBRIEFS EXCLUSIVE
Event trends designed to keep guests safe during the COVID-19 pandemic
By Jonathan Morse
 Due to the COVID-19 pandemic, people are now thinking of health and safety more seriously, especially when it comes to public places with large crowds — including events. In order to keep guests safe and aid in the prevention of spreading illness or disease, there are certain new measures event coordinators must take. Let’s take a look at some creative event trends designed to keep guests safe when they return to events post-lockdown.
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Special thank you to McGuireWoods Consulting and GrowthZone.
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