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MemberClicks
Most members see value in membership directly from the benefits they get for paying dues. But even a little way down the road, after two or three years of membership, those benefits can start to feel a little less valuable. That’s why it’s important to always consider not only the benefits you’re offering, but the way members can access them. What do we mean?
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Smooth the Path
Associations oscillate between two different trust states with members. Building trust and exchanging trust. We spend time building trust with our members, and then when we ask for something from members, we exchange that trust.
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Association Success
When most of us hear the phrase “operating system,” what first comes to mind is likely something your phone updated while you were sleeping. But have you ever considered the operating system that’s running your organization? And when’s the last time it was updated?
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By Robert C. Harris
Association success requires a partnership between the chief elected officer and the chief staff officer. This pairing can make or break good governance. Both persons have a lot at stake. Each brings different knowledge and perspectives to the boardroom, where most of the work is done. The elected president is eager to lead. The executive director brings the needed experiences, including meeting management and organizational knowledge.
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Associations Now
Sometimes the perfect idea for improving your association just lands in your lap. Then comes the part where you have to convince the board how perfect it is. When the American Astronomical Society had a chance to acquire a magazine earlier this year, the price tag was hefty. But it opened a conversation about opportunities and mission.
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Event Manager Blog
As you may have heard, LinkedIn just announced the relaunch of their Events platform. Here is a breakdown of the platform for you, including opportunities and concerns.
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YourMembership
Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a big impact on your educational program’s success.
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Higher Logic
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
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Association Adviser
The internet is a treasure trove of valuable data and analytics. But with so much data to comb through, even finding a starting place can be a daunting task.
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ISAE Partners

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 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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