This message was sent to ##Email## November 14, 2019        Home |  Events |  ISAEnterprise |  Learn |  Resources |  Membership |  Connect Subscribe  |   Archive  |   Advertise      ASSOCIATION NEWS NOTE: The cutoff for hotel rooms is Friday, November 15! CLICK HERE to view the agenda. CLICK HERE to register as an exhibitor. CLICK HERE to register as an attendee. CLICK HERE for sponsorship information Speaker Showcase speakers will include (click the speaker's name to see a video): Alyson Van Hooser Greg Nelson Brenda Clark Hamilton Frank Bucaro Register for these upcoming ISAE events! Dec. 4-5: ISAE Annual Convention (cutoff for hotel rooms is Friday, November 15!) Thank you to our Premier and Elite Members! Click here to find out more about becoming a Premier Member.        TOP NEWS 3 alternatives to asking a job applicant about their salary history Automated Business Designs On Sept. 29, Illinois passed a new law that bans employers from asking job applicants about their salary history. The law also allows employees to discuss their salary and benefits with colleagues, which is a practice that is often frowned upon by employers. These measures are meant to help close the gender pay gap and eliminate pay inequality. The new law applies to both salaried and hourly workers.  READ MORE    MEMBERSHIP Identify members on the verge of lapsing MultiView It seems most associations tend to place a greater focus on the recruitment side of membership. Sometimes this comes at a detriment to retention. It’s a misguided way of thinking. Recruitment can grow your association, but retention is what allows it to survive.  READ MORE Use journey maps to improve member experiences Association Leadership Journey maps are a visual interpretation of the anticipated experience from a member’s perspective and motivations. According to Cathi Hight, consultant and founder of Hight Performance Group, they create a shared, organization-wide understanding of the journey and how to deliver positive outcomes. While your member journeys are fictional representations, they are based on real data and put a “face” to the characteristics that a group has in common to help your association better understand who you’re serving.  READ MORE    LEADERSHIP / MANAGEMENT 10 things to start and stop doing in 2020 By William D. Pawlucy We cannot continue to do what we have done in our nonprofit organizations and expect to provide value and relevance to our members. Competition is greater and unmerciful to weaker organizations. As we move into 2020, what should we start doing now to gain major traction for our members and stop doing so we can focus resources on our core competencies? Let’s explore.  READ MORE How to keep association sprawl in check By Robert C. Harris Urban sprawl is described as unplanned growth. Little thought is given to how the elements combine to add value. A gas station next to a hospital and apartment complex does not add value. Instead, a planned community increases quality of life and value by strategically integrating components. Sprawl can affect associations. Components are often added by successive boards and strategic planning retreats. How the elements integrate or add value are not considered.  READ MORE    EDUCATION & MEETINGS Ways to keep revenue rolling in when your exhibit hall sells out Association Headquarters What happens when you sell out your event space but people still want in? Especially if they’re organizations that normally have a physical presence year after year that are suddenly left without a place in the hall. You need sponsorships that create a win-win solution for both the association and the sponsors.  READ MORE Do you really have them at hello? Rethinking your first-timer strategy Velvet Chainsaw Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.  READ MORE    TECHNOLOGY Digital governance is critical for digital transformation Delcor Associations are generally experts in governance. However, they may have a blind spot when it comes to governing their digital presence. A lack of digital governance causes many of the same problems that a lack of association governance causes for an organization: a lack of accountability, a lack of clarity about roles and responsibilities, and an inability to make good decisions in the face of change and uncertainty.  READ MORE    MARKETING The association's most valuable asset Association Trends What’s the most valuable asset your association has? If you said members, you’re close. It’s actually their data.  READ MORE How has GDPR affected association marketing? High Road Solution When GDPR launched, it caused a lot of disruption for American businesses and websites. Some organizations simply blocked European users rather than risk breaking the new rules. Even if your association isn’t active in Europe, you should still consider becoming GDPR compliant. Following these rules will help you build trust with your members, and trust can be the foundation of a long and profitable relationship.  READ MORE    MISSED AN ISSUE OF E-NEWS EXECUTIVE EDITION? VISIT AND SEARCH THE ARCHIVE TODAY. ISAE Partners                         ISAE E-News Connect with ISAE Recent Issues | Subscribe | Unsubscribe | Advertise | Web Version  Colby Horton, Vice President of Publishing, 469-420-2601 | Download media kit Shawn Smajstrla, Senior Business Editor, 469-420-2605 | Contribute news Illinois Society of Association Executives 6 Lawrence Square | Springfield, IL 62704 | 217-753-1190 | Contact Us  Learn how to add us to your safe sender list so our emails get to your inbox. 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063