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Holiday Showcase Early Bird Rate Extended to ISAE Members
Association Forum is excited about the holiday season! All ISAE members are invited to experience Holiday Showcase at the early bird rate through 12.12.17. Holiday Showcase® is widely considered the industry's best and most highly attended one-day trade show for Chicago's multi-billion dollar meetings and events market! This is a must–attend event that brings together decision-makers, including CEOs, association professionals and meeting planners. Click here to complete the form to obtain the discount!

Unlock Your Spirit of Ownership at ISAE 2018 Convention
Are your office colleagues landlords or renters? Do they bring their hearts, heads, and hands to work, caring about your organization like you do? Are they team players or observers? Kickoff speaker Greg Hawks will compare landlord-style engagement to renter-style engagement and coach us in ways to unlock a spirit of ownership – you won’t want to miss it! Click here to learn more and register today!
Sponsor • Exhibit • Advertise at 2018 Annual Convention & Trade Show
Opportunities are now available to get your products and services in front of our attendees at the 2018 ISAE Annual Convention & Trade Show! There will be over 125 association professionals and meeting planners in attendance. We have a variety of sponsorship levels to suit your needs! Exhibit booths are assigned on a first come, first paid basis. Sign up now to ensure a great spot on the football field (exhibit hall floor). Click here to learn more and get signed up today!
Are you attending Holiday Showcase?
A room block has been setup at the Sofitel at $150/night. You can call the hotel directly (reference Holiday Showcase rate) or email Michael Wallace, Sales Manager, at michael.wallace@sofitel.com to make your reservation.
Phone: (312) 324 4011
Sofitel Chicago Magnificent Mile
20 E. Chestnut Street, Chicago, IL 60611
Save the Date: American Associations Day March 21-22, 2018
Click here for more information and to register today!
ISAE would like to extend a welcome our newest members:
Joe Alsup, CliftonLarsonAllen LLP
Sam Cigelnik, CliftonLarsonAllen LLP
Rusty Gibson, CliftonLarsonAllen LLP
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Association Success
Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. The question of how to build the best membership structure for an association can be daunting, as it suggests an overhaul of how we do things from the ground up. But it need not be scary. With some careful consideration, learning from other organizations, and research into what your members need, making changes to membership models is a healthy part of an association’s progression.
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MemberClicks
Understanding the dynamic between each member of your staff is crucial to saving you time and energy as well as helping you run a successful association. But where do you start? Take a look at our three tips on improving your staff collaboration within a diverse association.
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Entrepreneur
What do Steve Jobs, Elon Musk, Jeff Bezos and former Singapore Prime Minister Lee Kuan Yew have in common? If you're thinking they each created a better future through their remarkable leadership in business and society, you would be correct. If you're also thinking their leadership style was more autocratic than democratic, that would be correct too.
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Higher Logic
In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.
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Multiview
As an email marketer, nothing is worse than crafting the perfect message to your audience, then having that message never make it to their inboxes. We know that deliverability issues can stifle any great campaign, but what about those tricky junk mail folders? Here are few tried and true ways you can increase deliverability and attempt to avoid being labeled as “spam.”
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Web Scribble
As an association, conversions of leads to members and increasing member renewal rates are two of the most important aspects to consider when creating marketing strategies. Yet, many associations still struggle to convert potential members into dues paying members. In addition, associations with first year member renewal rates below 60% are more likely to see future memberships decline.
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YourMembership
The millennial generation has certainly been a hot topic during the last couple of years. As the largest working generation, it’s shaping how associations recruit, engage and retain membership. Smart association leaders are quickly realizing that continuing education programming is an offering highly valued by young professionals.
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Event Manager Blog
According to recent studies, mobile addiction is rife and could even be having a negative effect on life. Attendees could be spending more time on their devices than engaging with the event. What can eventprofs do to win back their attention?
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ISAE Partners

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 7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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