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The Great Rivers & Routes region of Southwest Illinois is the only place in America where historic Route 66 meets the Great River Road. Located minutes from St. Louis, the area is easily accessible by six major interstates and the Alton Amtrak station. Over 40 full and limited service hotels are available to accommodate every group size and budget. The Gateway Convention Center is the region’s 50,000 square feet multi-purpose convention center with free parking, in-house catering, exhibitor equipment and production services. From elaborate receptions to corporate functions, the versatile space is adaptable to the needs of any event planner.
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Associations Now
Has membership fatigue set in with the people your association serves? A forthcoming book explores how associations and subscription-based businesses can work to create “forever transactions” with their members, delivering value that lasts a lifetime.
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Smooth the Path
We imagine that potential members do their homework and carefully consider the pros and cons of joining the list of organizations we consider our competitors. More often, the real competition for associations is time (more specifically, our potential member’s lack of time).
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By Robert C. Harris
 As the 2010s end, we now face opportunities associated with transitioning to a new decade. This is a time to reflect on the past and plan for the future. Tawni Phelan, CAE, CMP, executive director of the Oklahoma Society of Association Executives, offers a positive outlook, "2020 is a new year and decade. Seize the opportunity to make the past a resource and the future a world of possibilities." Most association staffs are busy putting out fires, answering questions and meeting deadlines. Make time to discuss how to make enhancements in the organization.
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Leading Associations
When it comes to association governance structures, organizational culture can be so hard to overcome that many leaders simply capitulate rather than fight a losing battle, even if they know the change is in the organization’s best interest. They’d rather stick to tangible operational wins and call it a day.
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MemberClicks
you may not have any Gen Z members yet, but as your Baby Boomer members continue to retire, Gen Z is the generation you need to keep an eye on. Gen Z IS your next generation of members. But there are a few things you need to know when marketing to Gen Z.
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BizBash
The next phase of event software goes beyond making “dumb” devices like handhelds, wearables, signs, and kiosks “smart.” The newest event tech focuses on empowering attendees through interactivity and experience activation, with developers using software to deliver something more meaningful to users. Here are the latest products and services designed for meetings and conferences.
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orgCommunity
A website redesign is a significant investment in resources. The temptation to take shortcuts is understandable. But even Ferrari-sleek graphics, won’t make posts that have been gathering digital dust go viral. Your web provider will thank you for taking the time up front to create a thoughtful content strategy. Starting the project with clearly defined parameters around voice, messaging and audiences ensures that the old adage form follows function works to your advantage.
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HighRoad Solution
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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