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Unlock Your Spirit of Ownership at ISAE 2018 Convention
Are your office colleagues landlords or renters? Do they bring their hearts, heads, and hands to work, caring about your organization like you do? Are they team players or observers? Kickoff speaker Greg Hawks will compare landlord-style engagement to renter-style engagement and coach us in ways to unlock a spirit of ownership – you won’t want to miss it! Click here to learn more and register today!
Sponsor • Exhibit • Advertise at 2018 Annual Convention & Trade Show
Opportunities are now available to get your products and services in front of our attendees at the 2018 ISAE Annual Convention & Trade Show! There will be over 125 association professionals and meeting planners in attendance. We have a variety of sponsorship levels to suit your needs! Exhibit booths are assigned on a first come, first paid basis. Sign up now to ensure a great spot on the football field (exhibit hall floor). Click here to learn more and get signed up today!
Save the Date: American Associations Day March 21-22, 2018
Click here for more information and to register today!
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Association Success
What does the IKEA effect mean for associations? Member value is the life force of all associations. It’s both our raison d’etre and our fountain of youth. If a little participation can build value for commercial brands, it’s worth considering how it might do the same for our members.
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MemberClicks
A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks related to millennial member engagement that I found particularly interesting.
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By Robert C. Harris
 Some associations are sitting on considerable reserves — a combination of savings and property. Ask why they have amassed the assets, one might hear, "It is our rainy day fund." An organization's reserves are part of its strength and are intended to benefit the membership and advance the mission. Yet when an expenditure is essential, I've heard boards tell the executive director, "We can't afford that, it's not in the budget," although the savings were flush.
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Web Scribble
Your association’s members are all connected by one common thing. Whether your association is for a certain work field or for an age group, each member has a connection with another. But do they all think the same? Most likely the answer is no. Each member is different for different reasons and has experienced different things. What your association needs to do is foster the already present cognitive diversity in its members.
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Event Manager Blog
Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your logistics, yet moves focus to what really matters to the modern attendee.
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MultiView
Attendees today are busier than ever and don’t have time to waste. Digital engagement prior to the event is almost a guarantee for all attendees, and they will continue to monitor, engage and receive information regarding the event solely online as well. In addition, they are likely to plan ahead and know exactly who is at the show and which booths they want to visit. You can plan for success with the following tips.
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Higher Logic
The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense — they have a global member base with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff.
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ISAE Partners
  
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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