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Community Calendar

Jan. 7
The Art of Leadership: Unleashing your inner superhero
Live Webinar

Jan. 22
ISAE 2015 Annual Convention and Trade Show

Check out our live and on-demand webinars


ISAE Highlights

Meet the 2015 ISAE President: Laura Richter

With an extensive background in association management and special event planning, Laura Richter is owner/founder of RC Communications Consulting (RC3). Her experience includes convention and special event planning; marketing and publicity coordination; artist representation; social media marketing; volunteer management; media and public relations; fundraising; writing and editorial support; website content and design. Current clients and projects include: Central Illinois Film Commission as membership/communications/social media/website content coordinator; industry relations director and "Raising Spirits for St. Jude" as campaign coordinator/event planner/web designer. Her volunteer & leadership positions include Founder, Friends & Fans for St. Jude; President, Illinois Society of Association Executives; Board Member, Central Illinois Film Commission; Coalition Member, Abraham Lincoln Funeral Coalition.

Meet the new 2015 Board members

Kristen Butcher, CMP of the Illinois Association of REALTORS joins the ISAE Board of Directors with several years of experience in the association industry. Kristen began working with associations in 1995 at the Illinois Association of Park Districts as the Educational Services Director from there she joined the Hilton in the Sales and Catering Department in 2001. Kristen was the Director of Sales and Catering from 2003 to December 2013. Last year, she became the Director of Professional Development with the Illinois Association of REALTORS. She manages the Professional Development Department and oversees all IAR events and the IAR Licensing and Training Center. Kristen received her Bachelor of Science from Western Illinois University and earned the prominent CMP (Certified Meeting Planner) credential in 2000.

Michael S. Wallace, Senior Sales Manager Sofitel Hotels, is a hospitality sales professional with 25 years experience with national brands Radisson, Westin, Hilton and currently Sofitel Luxury Hotels. Started career in food and beverage as a Catering Sales Manager and has held the positions of Director of Catering, Director of Conference Services, Director of Sales and Marketing and Independent Sales Consultant specializing in hotel conversions and openings. Since March of 2011, Michael has been representing Sofitel Hotels North America handling State and National Associations, not for profits, citywide conventions and professional sports teams. Father of three children ages 19, 16 and 13. Also an avid sports fan, president of local soccer club, coaches and trains youth soccer ages 4-18 and spends his spare time playing acoustic guitar and harmonica. Attended Prairie State College 1983-85

W. Bryan Soady has nearly two decades of government relations experience representing a number of organizations and clients. After receiving his Master’s Degree in Political Management from George Washington University in Washington, D.C., his career began as a part of the University of Illinois at Springfield's Legislative Internship program. The position evolved to become a full-time Legislative Analyst with Illinois House of Representatives legislative staff. This experience led to an opportunity with the Illinois Department of Central Management Services in the Office of Legislative Affairs. After being active in Illinois House elections, Soady began a position with the Community Bankers Association of Illinois (CBAI) where he spent nearly a decade representing their interests. In early 2008, the Illinois Chiropractic Society (ICS) recruited Soady to take on a pioneering role as the Director of a newly formed Department of Governmental Relations. After embarking on a career as an independent consultant representing the American Red Cross in Illinois, the Tazewell County Historic Places Society, the Good Citizens Foundation and other various organizations, Soady accepted the position of Executive Director of the American Red Cross Serving South Central Illinois in fall of 2014.

On track to become Chairman of the Board of the Illinois Broadcasters Association, an opportunity in 1999 was presented to Dennis Lyle to instead assume the role of President/CEO of the association, a position he holds to this day. Dennis is a past-President of the National Alliance of State Broadcasters Associations, a current trustee of NABPAC (the National Association of Broadcasters’ Political Action Committee,) and serves as a Regent of the Lincoln Academy of Illinois. Dennis is past President of both the Carbondale and Carterville Chambers of Commerce. In May 2010, Kentucky Governor Steven Beshear commissioned Dennis a “Kentucky Colonel.” Later that year the U.S. Department of Justice named Dennis the national “AMBER Alert Broadcast/Media Person of the Year,” and in 2012, the Illinois Army National Guard honored Dennis with its civilian “Medal of Merit,” recognizing his efforts in promoting the Army National Guard. Dennis is a registered lobbyist in the state of Illinois, resides in Carterville, Illinois with Paula, his wife of 36 years. Dennis and Paula are the proud parents of two sons (Kristopher 32, and Matthew 27) and became first-time grandparents in 2010.

Registration is now open for the ISAE 2015 Annual Convention and Trade Show, Thursday, January 22 at the Hilton Springfield. Register today, exhibit, sponsor, advertise!

Live Webinar — Jan. 7, 2015
The Art of Leadership: Unleashing your inner superhero
Click here to check out all of ISAE's live and on-demand webinars.

Click here to get the 2015 calendar for the 99th Illinois General Assembly.

ISAE would like to extend a welcome to our newest members:
Suzanne McLean, Illinois Association of Chiefs of Police

Always keep up with ISAE through the ISAE Blog.

Industry News

Are you practicing targeted or trawling recruitment?
Trawling is the act of dragging a large net behind a boat and scooping up everything you can. Although it’s the most efficient way to catch sea creatures like shrimp, you also get a lot of things you end up throwing back. Membership can be the same way. Your association has recruitment goals and you want to see continued growth to fill in for non-renewals, but filling your net with members who will only be there a year, because they’re not exactly the right fit for your organization, doesn’t do anyone any good and can actually be much worse than signing fewer numbers to being with.
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Nothing says engagement like association video
Association Adviser
According to Naylor’s annual association communication benchmarking study, more than two-thirds of associations (68 percent) report that they have integrated video into their communication strategies or soon plan to do so. So what will it take to get the video fence-sitters on board? It’s just a matter of time, according to Aaron Weisberg, video sales manager of Naylor Association Solutions. “Video is the most mobile form of content that members and suppliers demand. Associations shouldn’t only be scouting their competitors’ digital offerings to see if they include video; they should be listening to the rumblings of their membership.”
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The makings of marketing mavens
Event Garde
Associations are in a tough spot, forced to do more with less. So where does marketing fit in? It often struggles to justify its existence, but associations seem to be embracing it as best as they can, according to a new report by Demand Metric Research Corp., a research and advisory firm serving the association industry. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. The median size was 1,001 to 5,000 members. Here are some key takeaways.
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Looking for similar articles? Search here, keyword MARKETING.

Board members benefit from becoming mentors
Harvard Business Review
Ask a successful person what the most influential force in his or her life has been, and you’ll probably hear the story of a person who took an interest in the individual’s development and provided coaching, teaching, counseling, and support. Relationships like these are too often a matter of pure chance — some people find mentors, while others don’t. But it doesn’t have to be that way. A systematic program drawing on the expertise of board members can ensure that your company’s future leaders get the mentoring they need — and deserve.
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If you see something, say something
By Robert C. Harris
The incoming president announces her priorities. She shares her vision with the board, committees and staff, forecasting a successful leadership year. What could go wrong? Yet 60 days into the term, one of the committee vice chairs is upset. He disagrees with a committee decision and proceeds to advise everyone, "Our committee is a waste of time." The committee's chairman ignores the negativity. Members of the committee tire of the comments and stop attending meetings. The committee has a meltdown, quorums are no longer possible and the vice chair quits. If only someone had told the elected president.
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The future of learning and technology 2020: Preparing for change
Midcourse Corrections
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of course, learning research trends. Will your organization be ready and prepared to take advantage of these seismic changes to education, learning and technology?
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Who's who? Networking ideas for meetings and events
Associations Now
People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is your association doing everything it can to create connections and build relationships among attendees?
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