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.TRADE SHOW NEWS
Make the most of this COVID-induced down time
TSNN
Dating back to local artisanal trading in medieval Europe and evolving through the Industrial Revolution to the 20th century, trade shows have survived war, disease, economic disaster and travel restrictions. So, why did the COVID-19 pandemic have such a devastating impact on a deep-rooted business practice?
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Has COVID killed trade shows? Barcelona bets on a comeback
The Washington Post
Natalia Ruiz started realizing the coronavirus was going to clobber her catering business when she was forced to discard a whole refrigerator of Jabugo ham, smoked salmon and foie gras.
It was roughly one year ago, on the eve of a giant technology conference that usually brings more than 100,000 visitors to Barcelona.
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.INDUSTRY NEWS
How to start gardening, even if you live in the middle of the city
Boston.com
When Boston residents Hayden and Jillian Bloom were asked to take over a community garden in their South End neighborhood 10 years ago, they were thrilled.
The couple, who live beside the garden with their toddler, oversee the 16 plots at Blackwood/Claremont Garden in the Southwest Corridor Park. They say gardening has enriched their lives in many ways.
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How and when to plant a spring garden
Lifehacker
At this time last year, you may not have given any thought to planting calendars, prepping soil, or growing seasonal vegetables. But a year into the COVID-19 pandemic, the number of at-home gardeners has spiked, and now that we’ve made it back to March, those looking to plant their first spring garden may have a lot of questions.
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.MARKETING
4 reasons why every business should invest in graphic design
Small Business Trends
A lot has been said about the importance of visuals within the content and digital media, but what is it that makes graphics so important for your business?
Graphic design is now omnipresent and used across verticals in growing businesses.
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Small businesses are less anxious, NFIB finds, but suffer from uneven recovery
MarketWatch
The numbers: The anxiety of small-business owners eased in February, a new survey shows, but they are still wrestling with the aftereffects of the recent coronavirus spike and an uneven economic recovery.
The closely followed optimism index compiled by the National Federation of Independent Business edged up to 95.8 last month from 95 in January.
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Advertising statistics you must know
Small Business Trends
Getting visibility for your business today encompasses much more than paid advertising. Social media, blogging, influencer marketing, and more are all options. Yet ad spend keeps growing as advertising statistics prove. By 2021, worldwide advertisement spending will touch a hefty $559.85 billion.
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