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Illiciums: Flowers from dinosaur times
The Guardian
Charles Darwin called the evolution of flowering plants, or angiosperms, an “abominable mystery.” With between 250,000 and 400,000 species, they they make minds boggle.
Scientists are trying to solve this mystery by sequencing the genome of a plant called Amborella trichopoda, a rare understorey shrub from New Caledonia in the Pacific Ocean.
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How petals and leaves detach from plants
Futurity
When parts of a plant, such as dead leaves, flowers or ripe fruit detach, the process is called abscission. A new study sheds light on the process that governs how and when plants shed their parts.
Knowing how the process works will help increase understanding of both plant development and responses to environmental signals — such as drought and pest infection — while allowing scientists to control the process for flower, fruit and vegetable industries.
Top performing perennials for water-smart landscapes
Idaho Statesman
To ask a plant lover to pick his or her top five or even 10 favorite plants is like asking a parent to choose a favorite child; it’s impossible. Here's a list of five favorite perennial genera for water-smart gardens and landscapes. The goal is to share these great plants with you and entice you to try some, or all, in your garden this season.
The long, fascinating history of plants, naturally
The Greenville News
The more you know about plants, the more enjoyment they bring. The plants we use in our environment these days have an incredibly wide range of historical origins. Trendy gardeners like to use the newest in fashionable garden plants, which is understandable. It is neat to try new things. As gardening tastes mature, you may be drawn to some of the more ancient plants — really ancient.
2015 National Floriculture Forum focuses on marketing initiatives
Greenhouse Grower
The 2015 National Floriculture Forum, held March 6-7 in Minneapolis, zeroed in on the topic of marketing strategies and initiatives in the horticulture industry.
The National Floriculture Forum is an annual meeting where greenhouse and floriculture faculty, graduate student and industry partners meet, collaborate and share updates on current research, issues and initiatives.
What to consider when trying to market on social media
Entrepreneur
If the last decade has shown us anything, it's that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts.
While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become derailed by analysis paralysis. Instead, focus on the following steps to launch a successful social media marketing campaign.
Personal marketing: Are you a 'pro' or 'no'?
By Fred Berns
 How good a self-salesperson are you? How effective are you at attaching value to who you are and what you do? Those are critical questions, considering the power of the personal sale. In today's competitive marketplace, you can't do the best job of selling your stuff until you do the best job of selling yourself. Here's a checklist that will help you access your self-marketing skills, and determine how you rate as a personal salesperson.
Why are some words better for your marketing?
Chicago Tribune
Choose them carefully. The words we use matter. There are over 1 million of them in the English language. Most of them are terrible for your marketing. Some work better. Much better.
Some words are simple to understand. Others require a bit more work as they bounce around in the readers brain. They require more knowledge and education.
Get serious about the quality and distribution of your marketing content
Forbes
Marketing content has become the fuel for modern marketing systems. The quality of marketing content impacts the ability of marketers to drive top line growth with digital, social, native advertising and mobile channels. And salespeople need insightful content to help open doors, start meaningful conversations and sell value. These facts have led to bigger content marketing budgets, more writers creating content assets and a proliferation of agencies specializing in content.
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