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| March 20, 2019 |
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 LGMA provides FREE Marketing Support for Exhibitors & Organizers
Grow Your Business @ Events — Plan for Success & Stay Connected
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Trade Show News Network
In the trade show industry, the mantra of “if you build it, they will come” is not one to live by. With so much time and effort spent on the planning and execution of the show, shouldn’t an equal amount of time be dedicated to developing a communications campaign that ensures that all of the key audiences – exhibitors, attendees and yes, media – are aware of your show, what it is and why they should be there? When it comes to promoting a trade show, one of the tools that are often overlooked but could have the biggest impact and best return on investment, is public relations.
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Business
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy business-to-business marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world. If you have colleagues who look at seemingly old-school trade shows and think, “Why should we continue to exhibit?”, the answer is because trade shows continue to provide so much value to B2B marketers — value that may be surprising at first glance. So, in case you or someone from your team is feeling reluctant to pack their bags for a bustling three-day trade show, here are six reasons why trade shows bring unique value to your company.
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Successful Meetings
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade show attendees expect to learn about new products and services in their industry at each show. So valuable, that according to the Center for Exhibition Industry Research's 2017 How the Exhibit Dollar is Spent Report, exhibitor spending in the U.S. stood at a hefty $25 billion in 2017.
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An independent study conducted by the State of Connecticut Department of Forestry and Horticulture tested ten commercially available deer repellents to determine the most effective deer repellent. Bobbex Deer was ranked #1! Not only did Bobbex score an impressive Protective Index score of 93%, but it is natural, safe, lasting, and effective. Bobbex is proven to be a better deer repellent solution!
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Horticulture
Home gardeners and farmers alike all know how important soil conditions are for a successful crop, be it flowers or corn. But we don’t typically think about soil temperature. Why is soil temperature important? It affects plant growth. If it’s too cold or too hot, plants won’t grow well, if at all. Soil nutrients and useful soil organisms have optimal soil temperatures. Soil moisture and aeration also relate to temperature. But soil temperature is at its most important in the critical early stages of plant life, the germination of the seed and the development of the seedling before it breaks the surface. If the soil is too cold, the seed may not germinate; even if it does, growth may be permanently affected.
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Urban Organic Gardener
Spring is the short, simple title we give to the complex and drawn-out awakening of the natural world after winter dormancy. We declare the season underway next week, but the natural stirring has been going on for some time, although probably unnoticed unless you grow camellias or witch hazels or keep honeybees. The process of rebirth lasts well into May, when most trees have finished unfurling their solar panels.
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CNET
Not everyone has a green thumb or an eye for landscaping. Some people don't even get to try because they're so busy. Others watch HGTV over and over again and still never achieve the yard of their dreams because it's easy to forget most of what you learned by the time you get outside. But since you can take your phone with you when you walk out into the yard, there are now some digital tools that can make you a more effective gardener. We've gathered together some gardening and landscaping apps that can walk you through how to take care of your plants and keep your yard looking fabulous.
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The Chicago Crusader
Understanding your tax obligation is one key to business success. When you start a business, you need to know about income taxes, payroll taxes and much more. Get all the basics of starting a business on IRS.gov at the Small Business and Self-Employed Tax Center. If you are delinquent in your filings, make sure you contact a professional to help you get compliant. Remember, for every tax problem, there’s a solution.
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Forbes
Did you know? Right now, there are over 600 million members on LinkedIn across the globe, and those numbers grow daily. Now is the time to take advantage before LinkedIn becomes significantly crowded with global content creators. Make sure to not make these six mistakes while on LinkedIn.
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Investor Place
For most people, getting a letter from the IRS creates instant anxiety. The IRS has tremendous powers; it can garnish your wages, put liens on your property and even put you in jail! So how do you avoid a tax audit? The department has an intimidating reputation for sure. But for the most part, IRS audits are fairly rare. Based on historical trends, it’s likely to be under one percent for the current tax season. What’s more, most audits are done through the mail. Only a small number even involve visiting a local IRS office.
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