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In green industry social networking, blogging is best
By Fred Berns
 Futz with Facebook and toy with Twitter all you want, but you're better off blogging. As a green industry professional, you don't have unlimited time to spend on social media marketing. The best use of that time, by far, is on blogging. Blogs are, and always have been, the focal point of most successful social media campaigns for lawn and landscape firms, garden centers, nurseries and related companies. Why? Because a blog can establish your expertise, enhance your online presence, and get you clients. Lots of clients.
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17 drought-tolerant flowering plants for 2015
Today's Garden Center
Drought conditions and water restrictions in some regions of the country have made drought-tolerant varieties more important than ever. Here’s a look at some of the latest offerings from leading breeders.
Homeowners are getting ready for outdoor entertaining
By Archita Datta Majumdar
Spring is in the air, and summer is knocking on the door. As one season blends into another, Americans are motivated to give their outdoor spaces a good bit of spring cleaning and maybe a makeover. With plans being made for outdoor entertaining, stores like Lowe's and Home Depot are witnessing a healthy rise in sales. Along with intensive cleaning, tidying and decluttering to make the outdoor space an attractive one, there is also a surge in demand for garden furniture and other garden-design items. All in all, a busy season ahead for homeowners and outdoor retailers alike.
Thrips control: Unleash the arsenal
Grower Talks
Many growers entered the spring 2015 season with swords drawn, anticipating another fight to the finish with Western flower thrips (WFT). Rampaging thrips can leave scarred blooms and deformed leaves, and can spread tospoviruses in their wake.
Not too many years ago, growers would occasionally dump an entire planting of impatiens due to a high level of infection with the thrips-transmitted viruses, TSWV and INSV.
6 ways to market your business for less than $100
Entrepreneur
For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts — and investments need to pay off in real and immediate marketing ROI.
5 steps for a quick and dirty content marketing strategy
VentureBeat
Not long ago, it was acceptable to refer to content marketing as a buzzword. It has since acquired its own subset of buzzwords. But businesses are increasingly making content marketing a core tenet of their marketing strategies — and for small businesses especially, this is good news.
Onsite SEO basics for small and medium businesses
Business 2 Community
If you have a small or medium business website and want to be found organically on search engines, like Google, Bing, Yahoo and others, then you must consider adding search engine optimization to your marketing plan. There are a lot of factors that influence rankings on search engines.
14 secrets of really persuasive people
Inc.
Whether you're convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion is a skill that's instrumental to your success in life.
Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them.
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