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INDUSTRY NEWS

Aisles that direct flow
Green Profit
The single entrance is the starting point for controlling the customer’s movement through the store. Controlling movement isn’t some kind of subversive plot; it’s what the customer expects. Every retail environment provides the customer direction through the store. The most common example is the grocery store: a single wide aisle directs the customer in a loop around the exterior of the store where expensive items like fresh seafood are located, while narrower aisles direct the customer up and down the shelves of canned soup.
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Growers face dilemma in managing plant growth
Greenhouse Grower
Every season, growers face difficult choices about controlling growth in order to produce fuller, higher-quality crops. Traditional strategies have involved applying plant growth regulators or some type of manual pinching or trimming. The need for this kind of growth control is obvious, but there are also concerns such as cost, speed and unpredictable results.
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Why retailers should see themselves as steward
Today's Garden Center
Carol Miller writes: Last October, James Russell of Armstrong Growers told me a local beekeeper places several hives along the edge of Armstrong’s growing fields in California. Armstrong’s wholesale division is big, in fact one of the largest growers in the country — it was ranked No. 63 in Greenhouse Grower’s Top 100 in 2014. So when the beekeeper worried about keeping his bees fed in a drought-ridden desert landscape, he noticed that Armstrong had this bountiful spread of nectar-rich plants.
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Correct pruning allows garden plants to thrive
The Sun Herald
There's been a lot of attention paid to the matter of pruning, especially with the crime against horticulture known as "crape murder." But we're also in early spring, when many gardeners want to tidy up their landscape plants.
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BUSINESS UPDATE


Meerkat and Periscope: What are they and how can you use them for marketing?
By Emma Fitzpatrick
Forget writing about how fantastic last Sunday's brunch was (Facebook 2007). No need to microblog about it either (Twitter 2009). A colorful photo with perfectly arranged mimosas and scones is a step in the right direction (Instagram 2012). But now you can officially do better. Share live video of your entire meal (Meerkat and Periscope 2015). The next level of social media has arrived: live social video streaming. See how your business can beat competitors by using these apps for marketing.
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Small businesses need to improve Web presence
Mobile Marketing Watch
A new survey conducted by research firm Clutch shows that small businesses should work harder to seize an opportunity to improve their Web presence. According to the data presented, over 25 percent of small businesses do not have a website and 10 percent claim that they are unlikely to have a website in the future.
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What 'mobilegeddon' really means for your business
Inc.
Google has introduced its widely dreaded mobile-friendly algorithm, a change that will favor sites designed for smartphones by boosting their search rankings. Google sees the update — which will not affect desktop searches — as a natural response to the way that consumers use their phones today. But businesses are so concerned about the algorithm's impending impact that the media has dubbed its rollout date "mobilegeddon."
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How can small businesses compete with big name stores?
Business 2 Community
Many small business owners dream of being the next Bill Gates or Richard Branson. Obviously, most of them do so because the idea of being filthy rich is more than a little enticing, but money isn’t everything.
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50 totally unboring ideas for social media marketing content
Business 2 Community
Blog post link. News article link. Infographic link. YouTube link. Yawn. Raise your hand if you’re guilty of occasionally getting a little bit, well, routine with your social media content. It happens to many of us. Social media networks reach some 82 percent of the world’s population currently. However, nearly half of all social users can feel more than a little fed up at times.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The importance of responsiveness (Inc.)
12 eye-catching landscape shrubs for 2015 (Today's Garden Center)
Stop offending buyers: Dangerous words and phrases to avoid in sales (Entrepreneur)
10 top trends driving the future of marketing (Forbes)
Here, there and everywhere: 21st century selling comes of age (Business 2 Community)

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My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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