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.TRADE SHOW NEWS
COVID-19 no longer the biggest concern for many travelers
TravelPulse
The latest installment of Longwoods International's ongoing American Travel Sentiment Study indicates that record-high gas prices and soaring airfare costs have overtaken pandemic-related concerns for consumers as the summer travel season approaches.
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10 words you should stop using in the events industry and everywhere
TSNN
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker.
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.MARKETING
7 ways small businesses can grow their social media presence
Forbes
Social media offers multiple ways to connect with an audience—and small business owners (SBOs) know it. Fifty-nine percent of SBOs say that improving their social media skills would be the most impactful thing they can do for their businesses, according to a recent Adobe study.
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How to create a small business marketing plan
The Motley Fool
A marketing plan serves as a key component of a business plan. It identifies the target markets and customers for your company’s products or services as well as how to successfully sell to that audience.
While a marketing plan contains the same core ingredients across companies, small businesses face unique challenges.
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The state of social listening in 2022
Social Media Today
One of the most significant, yet often overlooked benefits of social media marketing is the capacity to tune in, and get a feel for what people are saying about your brand, as well as your competitors, in order to formulate a more strategic, targeted marketing program.
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.INDUSTRY NEWS
10 gardening mistakes to avoid at all costs
Architectural Digest
The idea of digging up your backyard can be intimidating. If you’re a green-thumb novice who is not sure how to start a garden, the fear of making a mistake can make you quit before you even start. “Gardening is not always a cheap hobby,” says Lara Hermanson, gardener and co-owner of Farmscape, an urban farming company in San Francisco and Los Angeles.
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Watch for alternanthera mosaic virus this spring
Greenhouse Grower
Alternanthera mosaic virus (AltMV) infects a broad host range, with hosts from at least 30 taxonomic families including many commonly grown greenhouse and herbaceous ornamentals. This season, AltMV has been diagnosed on portulaca with symptoms of distorted leaves and chlorotic flecking and spots.
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